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    http://www.cambridge.org/9780521186407
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    Economicsfor the IB Diploma

    Second edition

    Ellie Tragakes

    Cambridge University Presss mission is to advance learning,

    knowledge and research worldwide.

    Our IB Diploma resources aim to:

    encourage learners to explore concepts, ideas and topics

    that have local and global significance

    help students develop a positive attitude to learning in

    preparation for higher education

    assist students in approaching complex questions, applying

    critical-thinking skills and forming reasoned answers.

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    CAMBR IDGEUN IVER S I T Y PR E S S

    Cambridge, New York, Melbourne, Madrid, Cape Town,

    Singapore, So Paulo, Delhi, Mexico City

    Cambridge University Press

    The Edinburgh Building, Cambridge CB2 8RU, UK

    www.cambridge.org

    Information on this title:www.cambridge.org/9780521186407

    Cambridge University Press 2009, 2012

    This publication is in copyright. Subject to statutory exception and

    to the provisions of relevant collective licensing agreements, no

    reproduction of any part may take place without the written permission

    of Cambridge University Press.

    First published 2009

    Second edition 2012

    Reprinted 2012

    Printed in the United Kingdom at the University Press, Cambridge

    A catalogue record for this publication is available from the British Library

    ISBN 978-0-521-18640-7 Paperback with CD-ROM for Windows and Mac

    Cambridge University Press has no responsibility for the persistence or

    accuracy of URLs for external or third-party internet websites referred to in

    this publication, and does not guarantee that any content on such websites is,

    or will remain, accurate or appropriate.

    This material has been developed independently by the publisher

    and the content is in no way connected with nor endorsed by the

    International Baccalaureate Organization.

    http://www.cambridge.org/9780521186407http://www.cambridge.org/9780521186407
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    Contents iii

    ContentsIntroduction to the student and teacher

    Introduction

    Chapter 1 The foundations of economics1.1 Scarcity, choice and opportunity cost

    1.2 Economics as a social science

    1.3 Central themes

    Section 1 Microeconomics

    Chapter 2 Competitive markets: demand and supply2.1 Introduction to competitive markets

    2.2 Demand2.3 Supply

    2.4 Market equilibrium: demand and supply

    2.5 Linear demand and supply functions and market equilibrium (higher level topic)

    2.6 The role of the price mechanism and market efficiency

    Chapter 3 Elasticities3.1 Price elasticity of demand (PED)

    3.2 Cross-price elasticity of demand (XED)

    3.3 Income elasticity of demand (YED)

    3.4 Price elasticity of supply (PES)

    Chapter 4 Government intervention

    4.1 Indirect taxes4.2 Indirect (excise) taxes: market outcomes, social welfare and tax incidence (higher level topic)

    4.3 Subsidies

    4.4 Subsidies: market outcomes and social welfare (higher level topic)

    4.5 Price controls

    Chapter 5 Market failure5.1 The meaning of market failure: allocative inefficiency

    5.2 Externalities: diverging private and social benefits and costs

    5.3 Negative externalities of production and consumption

    5.4 Positive externalities of production and consumption

    5.5 Lack of public goods

    5.6 Common access resources and the threat to sustainability5.7 Asymmetric information (higher level topic)

    5.8 Abuse of monopoly power (higher level topic)

    5.9 The problem of government failure (policy failure) (supplementary material)

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    iv Contents

    Chapter 6 The theory of the firm I: Production, costs, revenues and profit(Higher level topic)6.1 Production in the short run: the law of diminishing returns

    6.2 Introduction to costs of production: economic costs

    6.3 Costs of production in the short run

    6.4 Production and costs in the long run

    6.5 Revenues

    6.6 Profit

    6.7 Goals of firms

    Chapter 7 The theory of the firm II: Market structures (Higher level topic)7.1 Perfect competition

    7.2 Monopoly

    7.3 Monopolistic competition

    7.4 Oligopoly

    7.5 Price discrimination

    Section 2 Macroeconomics

    Chapter 8 The level of overall economic activity8.1 Economic activity

    8.2 Measures of economic activity

    8.3 Calculations of GDP (higher level topic)

    8.4 The business cycle

    Chapter 9 Aggregate demand and aggregate supply9.1 Aggregate demand (AD) and the aggregate demand curve

    9.2 Short-run aggregate supply and short-run equilibrium in theAD -ASmodel

    9.3 Long-run aggregate supply and long-run equilibrium in the monetarist/new classical model

    9.4 Aggregate supply and equilibrium in the Keynesian model

    9.5 Shifting aggregate supply curves over the long term

    9.6 Illustrating the monetarist/new classical and Keynesian models

    9.7 The Keynesian multiplier (higher level topic)

    9.8 Understanding aggregate demand and the multiplier in terms of the Keynesian crossmodel (supplementary material, recommended for higher level)

    Supplementary materials for Chapter 9

    Chapter 10 Macroeconomic objectives I: Low unemployment, low and stable rateof inflation10.1 Low unemployment

    10.2 Low and stable rate of inflation

    10.3 Topics on inflation (higher level topics)

    Chapter 11 Macroeconomic objectives II: Economic growth and equity in thedistribution of income11.1 Economic growth

    11.2 Equity in the distribution of income

    Chapter 12 Demand-side and supply-side policies12.1 Introduction to demand-side policies

    12.2 Fiscal policy

    12.3 Monetary policy

    12.4 Supply-side policies

    12.5 Evaluating government policies to deal with unemployment and inflation

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    Contents v

    Section 3 International economics

    Chapter 13 International trade13.1 The benefits of trade

    13.2 Free trade: absolute and comparative advantage (higher level topic)

    13.3 The World Trade Organization (WTO)

    13.4 Restrictions on free trade: trade protection

    13.5 Arguments for and against trade protection

    Chapter 14 Exchange rates and the balance of payments14.1 Freely floating exchange rates

    14.2 Government intervention

    14.3 Calculations using exchange rates (higher level topic)

    14.4 The balance of payments

    14.5 The balance of payments and exchange rates

    14.6 Topics on exchange rates and the balance of payments (higher level topics)

    Chapter 15 Economic integration and the terms of trade15.1 Economic integration

    15.2 Terms of trade (higher level topic)

    Section 4 Development economics

    Chapter 16 Understanding economic development16.1 Economic growth and economic development

    16.2 Measuring economic development

    Chapter 17 Topics in economic development17.1 The role of domestic factors

    17.2 The role of international trade barriers

    17.3 Trade strategies for economic growth and development

    Chapter 18 Foreign sources of finance and foreign debt18.1 The meaning of foreign sources of finance

    18.2 Foreign direct investment and multinational corporations (MNCs)

    18.3 Foreign aid

    18.4 Multilateral development assistance

    18.5 The role of international debt

    Chapter 19 Consequences of economic growth and the balance between markets andintervention19.1 Consequences of economic growth

    19.2 Balance between markets and intervention

    Supplementary materialsIntroduction to supplementary materials

    Quantitative techniques

    Introduction to the IB Economics exam papers

    Exam practice: paper 1

    Exam practice: paper 2

    Exam practice: paper 3

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    vi Contents

    Important diagrams

    World Bank country classification

    The Nobel Prize in Economics

    GlossaryIndexAcknowledgements

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    In memory of my beloved parents

    Hand

    who gave me the freedom to expand my horizons

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    viii Introduction to the student and teacher

    Introduction to the studentand teacher

    Economics is a relatively new social science that touches upon many aspects of our lives and has important effects

    on the well-being of all people around the world. Studying it as a social science discipline allows us to organise the

    way we think about the numerous economic problems faced by our own and other societies, and helps us make

    informed and responsible choices.

    The second edition ofEconomics for the IB Diploma,written for students of Economics in the International

    Baccalaureate (IB) Diploma Programme, has been thoroughly revised to fully match the IB economics guide

    published in November 2010 (for first exams in 2013). It covers the entire IB Economics syllabus at both standard

    and higher levels. Each of the four parts of the book corresponds to one of the four sections of the syllabus,

    and the chapters within each part correspond closely to the syllabus subsections. The book supposes no prior

    knowledge of economics from the student. Every section and subsection begins with a simple presentation that

    gradually progresses to a more advanced level, enabling the student to gradually master complex topics. The bookfully covers the needs of the IB economics student, in terms of both breadth and depth of coverage of all items in

    the syllabus.

    Note to the reader about the bookNew features of the book

    The new edition of the book contains the following new features:

    Learning outcomes An important innovative feature of the new edition is that it contains each and every

    learning outcome of the IB economics guide. Each learning outcome appears as a bullet point enclosed in a

    light green box at the beginning of the section (or sub-section) of the book where it is discussed and explained.

    This means that you need not ever refer to the IB economics guide to ensure that you have covered everylearning outcome. It also means that as you read the book you can focus your attention on the material that is

    indicated by the learning outcomes, this way ensuring that you have understood all the essential points.

    Theory of knowledge connectionsAnother new element of the new edition is its inclusion of twenty Theory

    of knowledge features. Each one of these is closely connected with material covered in the text, and

    challenges you to think critically about economics as a social science, the nature of economic knowledge,

    difficulties involved in acquiring economic knowledge, why economists disagree, and the roles of values,

    language, ethics, beliefs and ideology in the development of economic knowledge. Each one of these

    features ends with questions intended to stimulate further thinking and discussions on these important

    theory of knowledge issues.

    Case studiesThe new edition also includes numerous Real world focus features that discuss some event or

    aspect of the real world discussed in the text. These are followed by questions intended to focus your attention

    on important theoretical ideas and their relevance to real world situations.

    Continuity with the first edition

    The new edition also provides continuity with the first edition through inclusion of the following features:

    Test your understanding questionsEach chapter contains a series of Test your understanding questions, which

    appear at the end of every topic. These questions have been designed very specifically on the basis of the

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    Introduction to the student and teacher ix

    preceding sections learning outcomes, and can therefore help you review the sections main points. They can

    be used as the basis for class discussions or homework assignments. You can also use them for studying and

    reviewing on your own. If you can answer these questions, it means you have understood the important points

    of the section.

    Standard level and higher level materialThe subdivision of the books content into two levels is clearly

    demarcated. A vertical bar labelled HL runs down the margin of all higher level material, allowing you to

    easily distinguish higher level from standard level material.

    Key pointsMaterial that is especially important, such as important concepts, laws, definitions and

    conclusions, is highlighted in a box shaded light green. This helps you focus on key points of the chapter,and can facilitate reviewing.

    Use of bullet pointsThere is extensive use of bullet points where there are lists of items relating to a

    particular topic. These will help you keep the material well organised in your mind, and can also help you

    review.

    Syllabus terms and glossary All syllabus terms are highlighted in green boldfont at their first appearance

    in the book so that you can immediately recognise them. (You should note that when a syllabus term

    reappears in a later section of the book, it is not highlighted in green bold.) At the end of the book, there is

    a glossary that defines all the syllabus terms. In the glossary, terms that are part of higher level material are

    demarcated using the vertical HL bar.

    Supplementary materialThe book includes some materialthat is not part of the IB Economics syllabus and that

    you will not be examined on. Such material is accompanied by the heading supplementary material so that

    you can readily recognise it. It is included in the book in order to provide a more rounded view of some topicsthat are not bounded by the rigid IB syllabus.

    Note to the reader about the supplementary materials

    Note to the reader about the supplementary materials

    In this e-book version ofEconomics for the IB Diploma second editionthe CD-ROM content is included as

    supplementary material. For all subsequent cross-references to the CD-ROM, please refer to the supplementary

    materials. These materials are as follows:

    Chapter on Quantitative techniquesThis is a detailed chapter containing all the quantitative techniques you

    need to understand in order to excel in your IB economics course. It enables you to review everything from

    percentages and percentage changes to understanding the essentials of relationships between variables, andinterpreting and constructing diagrams and graphs. For students taking the course at higher level, it explains

    everything you need to know about linear demand and supply functions, solving linear equations, and

    performing all necessary calculations and constructing graphs. You will also find a detailed section on how

    to use a graphic display calculator (GDC) as an aid to graphing. There are numerous cross-references between

    the book and this CD-ROM chapter; as you read the textbook, you will be referred to the relevant sections of

    this chapter where you can easily find important background material. This CD-ROM chapter follows the style

    of the book, and has numerous Test your understanding questions containing exercises of the type that will

    appear in your exams.

    Exam questionsThis is an extensive section of the CD-ROM consisting of four parts. The first part provides

    background information on exams, including an explanation of assessment objectives (AOs), learning

    outcomes and command terms as they relate to the learning outcomes and exam questions. Each of the

    next three parts deals with exam papers 1, 2 and 3. You will find a very large number of exam questions foreach of these papers. The questions cover each and every learning outcome in the entire economics guide,

    with the appropriate command terms at the appropriate level of assessment objectives.

    Important diagramsThis section of the CD-ROM, entitled Important diagrams to remember reproduces all

    the important diagrams of the textbook, organised according to chapter and topic within each chapter.

    This section enables you to do a quick review of diagrams that you should ensure you understand and can

    draw yourself in connection with possible questions that are likely to appear on exams.

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    x Introduction to the student and teacher

    Chapter on the Keynesian cross modelThis chapter is an extension of Chapter 9 and is not part of required

    material (it is supplementary material). It is concerned with the famous model attributed to John

    Maynard Keynes, and is recommended for students who are interested in gaining a deeper understanding

    of macroeconomics.

    List of countries according to the World Banks classification systemThe World Bank classifies countries

    around the world according to their income levels, and this serves as a useful (though very rough and

    approximate) guide to classifying countries as economically more or less developed.

    List of Nobel Prize winnersFor the interested student, there is also a list of all Nobel Prize winners in Economics

    and a brief description of their work, beginning in 1969 when this prize was first awarded.

    Note to the reader about the websiteAdditional materials will be provided on the IB teacher support website at ibdiploma.cambridge.org. These

    include:

    Markschemes for many of the exam questions in papers 1, 2 and 3 in the CD-ROM.

    Answers to all the questions in the Test your understanding features of the chapter on Quantitative

    techniques in the CD-ROM.

    Answers to the more technical questions in the Test your understanding features of the textbook.

    AcknowledgementsI would like to express my sincere thanks and appreciation to DEREE the American College of Greece for its very

    kind and generous support while I was writing the second edition of this book.

    I am deeply grateful to Henry Tiller, former IB economics Chief Examiner, for his most detailed and insightful

    review of the second edition of the book, for his numerous creative suggestions for improvements that have

    helped make this a better book, and for his continued and enthusiastic encouragement throughout the entire

    writing of the second edition. There are two more people who have painstakingly read through the entire text and

    to who I am deeply indebted for their valuable comments and suggestions: Emilia Drogaris, a highly dedicated

    and committed IB economics teacher, and Andreas Markoulakis, a star student of economics at the American

    College of Greece. I would also like to extend my heartfelt thanks to the IB economics teachers and friends

    around the world who have contributed their comments and suggestions for improvements, who have alerted

    me to errors in the first edition, and who warmly supported me. They include Tibor Cernak, Simon Foley, Hana

    Abu Hijleh, Kiran Asad Javed, Jane Kerr, James Martin, Sachin Sachdeva, Vijay Peter DSouza, Charles Wu, Kar

    Lun and Constantine Ziogas. I would like to wholeheartedly thank the students who have kindly taken the time

    to give me their comments and have pointed out errors. They include Gianna Argitakos, Michael Kardamakis,

    Ioannis Kremitsas, Petros Rizopoulos, Peter NG, Sing Man, Constantine Tragakes, Alexios Tsokos, Alkaios Tsokos,

    and Luka Ivanovic and her classmates Francesca Berruti, William Butcher, Helen Krats, Julia Laenge, Karl Renault,

    and Timeon Pax-McDowell. My warm thanks also go to Julia Tokatlidou, the reviewer of the first edition. Finally,

    I would like to thank K.A. Tsokos for his most generous and patient help especially in emergencies when my

    computer was acting up.

    Ellie Tragakes

    June 2011

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    Chapter 1 The foundations of economics 1

    Chapter 1

    The foundations ofeconomicsThis chapter is an introduction to the study of economics. It is also an introduction to many topics that will beexplored in depth in later chapters.

    1.1 Scarcity, choice and

    opportunity cost

    The fundamental problem of economics:scarcity and choice

    The problem of scarcity

    Explain that scarcity exists because factors of production

    are finite and wants are infinite.

    The term economics is derived from the ancient Greek

    expression okov v iv (oikon nemein), which originally

    meant one who manages and administers all matters

    relating to a household. Over time, this expression

    evolved to mean one who is prudent in the use of

    resources. By extension, economics has come to refer to

    the careful management of societys scarce resources to

    avoid waste. Lets examine this idea more carefully.

    Human beings have very many needs and wants.

    Some of these are satisfied by physical objects and

    others by non-physical activities. All the physical

    objects people need and want are calledgoods(food,

    clothing, houses, books, computers, cars, televisions,

    refrigerators, and so on); the non-physical activities are

    called services (education, health care, entertainment,travel, banking, insurance and many more).

    The study of economics arises because peoples needs

    and wants are unlimited, or infinite. Whereas some

    individuals may be satisfied with the goods and services

    they have or can buy, most would prefer to have more.

    They would like to have more and better computers,

    cars, educational services, transport services, housing,

    recreation, travel, and so on; the list is endless.

    Yet it is not possible for societies and the people

    within them to produce or buy all the things theywant. Why is this so? It is because there are not

    enough resources. Resources are the inputs used to

    produce goods and services wanted by people, and for

    this reason are also known as factors of production.

    They include things like human labour, machines and

    factories, and gifts of nature like agricultural land

    and metals inside the earth. Factors of production do

    not exist in unlimited abundance: they are scarce, or

    limited and insufficient in relation to unlimited uses

    that people have for them.

    Scarcity is a very important concept in economics.

    It arises whenever there is not enough of something in

    relation to the need for it. For example, we could say

    that food is scarce in poor countries, or we could say

    that clean air is scarce in a polluted city. In economics,

    scarcity is especially important in describing a

    situation of insufficient factors of production, because

    this in turn leads to insufficient goods and services.

    Defining scarcity, we can therefore say that:

    Scarcityis the situation in which available

    resources, or factors of production, are finite,

    whereas wants are infinite. There are not enough

    resources to produce everything that human beings

    need and want.

    Why scarcity forces choices to be made

    Explain that as a result of scarcity, choices have

    to be made.

    The conflict between unlimited wants and scarce

    resources has an important consequence. Since

    Introduction

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    2 Introduction

    people cannot have everything they want, they

    must make choices. The classic example of a choice

    forced on society by resource scarcity is that of guns

    or butter, or more realistically the choice between

    producing defence goods (guns, weapons, tanks)

    or food: more defence goods mean less food, while

    more food means fewer defence goods. Societies

    must choose how much of each they want to have.

    Note that if there were no resource scarcity, a choicewould not be necessary, since society could produce

    as much of each as was desired. But resource scarcity

    forces the society to make a choice between available

    alternatives. Economics is therefore a study of

    choices.

    The conflict between unlimited needs and

    wants, and scarce resources has a second important

    consequence. Since resources are scarce, it is

    important to avoid waste in how they are used. If

    resources are not used effectively and are wasted,

    they will end up producing less; or they may end

    up producing goods and services that people donot really want or need. Economics must try to find

    how best to use scarce resources so that waste can

    be avoided. Defining economics, we can therefore

    say that:

    Economics is the study of choices leading to the

    best possible use of scarce resources in order to best

    satisfy unlimited human needs and wants.

    As you can see from this definition of economics,

    economists study the world from a social perspective,

    with the objective of determining what is in societys

    best interests.

    1 Think of some of your most important needs

    and wants, and then explain whether these are

    satisfied by goods or by services.

    2 Why is economics a study of choices?

    3 Explain the relationship between scarcity

    and the need to avoid waste in the use of

    resources.

    4 Explain why diamonds are far more expensive

    than water, even though diamonds are a luxury

    while water is a necessity without which we

    cannot live.

    Test your understanding 1.1

    Three basic economic questions: resourceallocation and output/income distribution

    Explain that the three basic economic questions that

    must be answered by any economic system are: What to

    produce?, How to produce? and For whom to produce?

    Explain that economics studies the ways in which

    resources are allocated to meet needs and wants.

    Scarcity forces every economy in the world, regardless of

    its form of organisation, to answer three basic questions:

    What to produce. All economies must choose

    what particular goods and services and what

    quantities of these they wish to produce.

    How to produce. All economies must make

    choices on how to use their resources in order to

    produce goods and services. Goods and services

    can be produced by use of different combinations

    of factors of production (for example, relatively

    more human labour with fewer machines, or

    relatively more machines with less labour), by using

    different skill levels of labour, and by using different

    technologies.

    For whom to produce. All economies must make

    choices about how the goods and services produced

    are to be distributed among the population. Should

    everyone get an equal amount of these? Should

    some people get more than others? Should some

    goods and services (such as education and health

    care services) be distributed more equally?

    The first two of these questions, what to produceand

    how to produce, are about resource allocation, while the

    third, for whom to produce, is about the distribution of

    output and income.

    Resource allocationrefers to assigning available

    resources, or factors of production, to specific uses

    chosen among many possible alternatives, and

    involves answering the what to produceand how to

    produce questions. For example, if a what to produce

    choice involves choosing a certain amount of food

    and a certain amount of weapons, this means a

    decision is made to allocatesome resources to the

    production of food and some to the production of

    weapons. At the same time, a choice must be madeabout how to produce: which particular factors of

    production and in what quantities (for example, how

    much labour, how many machines, what types of

    machines, etc.) should be assigned to produce food,

    and which and how many to produce weapons.

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    Chapter 1 The foundations of economics 3

    If a decision is made to change the amounts of goods

    produced, such as more food and fewer weapons, this

    involves a reallocationof resources. Sometimes,

    societies produce the wrong amounts of goods and

    services relative to what is socially desirable. For

    example, if too many weapons are being produced,

    we say there is an overallocationof resources in

    production of weapons. If too few socially desirable

    goods or services are being produced, such as educationor health care, we say there is an underallocationof

    resources to the production of these.

    An important part of economics is the study of how

    to allocate scarce resources, in other words how to

    assign resources to answer the what to produceand

    how to

    producequestions, in order to meet human

    needs and wants in the best possible way.

    The third basic economic question, for whom to produce,

    involves the distribution of outputand is concerned withhow much output different individuals or different

    groups in the population receive. This question is also

    concerned with the distribution of incomeamong

    individuals and groups in a population, since the amount

    of output people can get depends on how much of it

    they can buy, which in turn depends on the amount

    of income they have. When the distribution of income

    or output changes so that different social groups now

    receive more, or less, income and output than previously,

    this is referred to as redistribution of income.

    Resources as factors of production

    We have seen that resources, or all inputs used to

    produce goods and services, are also known as factors

    of production.

    The four factors of productionEconomists group factors of production under four

    broad categories:

    Land includes all natural resources, including all

    agricultural and non-agricultural land, as well aseverything that is under or above the land, such as

    minerals, oil reserves, underground water, forests,

    rivers and lakes. Natural resources are also called

    gifts of nature.

    Labour includes the physical and mental effort

    that people contribute to the production of

    goods and services. The efforts of a teacher, a

    construction worker, an economist, a doctor,

    a taxi driver or a plumber all contribute to

    producing goods and services, and are all

    examples of labour.

    Capital , also known asphysical capital, is a man-made factor of production (it is itself produced)

    used to produce goods and services. Examples of

    physical capital include machinery, tools, factories,

    buildings, road systems, airports, harbours,

    electricity generators and telephone supply lines.

    Physical capital is also referred to as a capital goodor investment good.

    1 What are the three basic economic questions

    that must be addressed by any economy?

    2 Explain the relationship between the three

    basic economic questions, and the allocation

    of resources and the distribution of income or

    output.

    3 Consider the following, and identify each one

    as referring to output/income distribution

    or redistribution; or to resource allocation,

    reallocation, overallocation or underallocation

    (note that there may be more than one answer).(a) Evidence suggests that over the last two

    decades in many countries around the

    world the rich are getting richer and the

    poor are getting poorer.

    (b) In Brazil, the richest 10% of the population

    receive 48% of total income.

    Test your understanding 1.2

    (c) Whereas rich countries typically spend

    812% of their income on providing health

    care services to their populations, many poor

    countries spend as little as 23% of income.

    (d) Many developing countries devote a large

    proportion of their government budget

    funds for education to spending on

    university level education, while large partsof their population remain illiterate.

    (e) If countries around the world spent less

    on defence, they would be in a position

    to expand provision of social services,

    including health care and education.

    (f) Pharmaceutical companies spend most

    of their research funds on developing

    medicines to treat diseases common in rich

    countries, while ignoring the treatment of

    diseases common in poor countries.

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    4 Introduction

    1 (a)Why are resources also called factors

    of production? (b)What are the factors of

    production?

    2 How does physical capital differ from the other

    three factors of production?

    3 Why is entrepreneurship considered to be a

    factor of production separate from labour?

    4 (a)What are the various meanings of the term

    capital? (b)What do they all have in common?

    Test your understanding 1.3

    Scarcity, choice and opportunity cost: theeconomic perspective

    Explain that when an economic choice is made, an

    alternative is always foregone.

    Opportunity costOpportunity costis defined as the value of the next

    best alternative that must be given up or sacrificed in

    order to obtain something else.

    When a consumer chooses to use her $100 to buy

    a pair of shoes, she is also choosing not to use this

    money to buy books, or CDs, or anything else; if CDs

    are her favourite alternative to shoes, the CDs she

    sacrificed (did not buy) are the opportunity cost of the

    shoes. When a business chooses to use its resources to

    produce hamburgers, it is also choosing not to produce

    hotdogs or pizzas, or anything else; if hotdogs are

    the preferred alternative, the hotdogs sacrificed (not

    produced) are the opportunity cost of the hamburgers.

    Note that if the consumer had endless amounts of

    money, she could buy everything she wanted and the

    shoes would have no opportunity cost. Similarly, if

    the business had endless resources, it could produce

    hotdogs, pizzas and a lot of other things in addition

    to hamburgers, and the hamburgers would have

    no opportunity cost. If resources were limitless, no

    sacrifices would be necessary, and the opportunity cost

    of producing anything would be zero.

    The concept of opportunity cost, or the value ofthe next best alternative that must be sacrificed to

    obtain something else, is central to the economic

    perspective of the world, and results from scarcity

    that forces choices to be made.

    Entrepreneurship (management) is a special

    human skill possessed by some people, involving

    the ability to innovate by developing new ways of

    doing things, to take business risks and to seek new

    opportunities for opening and running a business.

    Entrepreneurship organises the other three factors

    of production and takes on the risks of success or

    failure of a business.

    Other meanings of the term capitalThe term capital, in a most general sense, refers

    to resources that can produce a future stream of

    benefits. Thinking of capital along these lines, we can

    understand why this term has a variety of different

    uses, which although are seemingly unrelated, in fact

    all stem from this basic meaning.

    Physical capital , defined above, is one of the

    four factors of production consisting of man-made

    inputs that provide a stream of future benefits in

    the form of the ability to produce greater quantitiesof output: physical capital is used to produce more

    goods and services in the future.

    Human capital refers to the skills, abilities and

    knowledge acquired by people, as well as good

    levels of health, all of which make them more

    productive. Human capital provides a stream of

    future benefits because it increases the amount

    of output that can be produced in the future by

    people who embody skills, education and good

    health.

    Natural capital , also known asenvironmental

    capital, refers to an expanded meaning of thefactor of production land (defined above). It

    includes everything that is included in land,

    plus additional natural resources that occur

    naturally in the environment such as the air,

    biodiversity, soil quality, the ozone layer, and

    the global climate. Natural capital provides a

    stream of future benefits because it is necessary to

    humankinds ability to live, survive and produce

    in the future.

    Financial capital refers to investments in

    financial instruments, like stocks and bonds, or

    the funds (money) that are used to buy financialinstruments like stocks and bonds. Financial capital

    also provides a stream of future benefits, which take

    the form of an income for the holders, or owners, of

    the financial instruments.

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    Chapter 1 The foundations of economics 5

    1 Explain the relationship between scarcity and

    choice.

    2 Define opportunity cost.

    3 Think of three choices you have made today,

    and describe the opportunity cost of each one.

    Test your understanding 1.4

    The production possibilities model

    Explain that a production possibilities curve (production

    possibilities frontier) model may be used to show the

    concepts of scarcity, choice, opportunity cost and a

    situation of unemployed resources and inefficiency.

    The production possibilities model is a simple model

    of the economy illustrating some important concepts.

    Introducing the productionpossibilities curveConsider a simple hypothetical economy producing

    only two goods: microwave ovens and computers.

    This economy has a fixed (unchanging) quantity and

    quality of resources (factors of production) and a fixed

    technology (the method of production is unchanging).

    Table 1.1 shows the combinations of the two goods

    this economy can produce. Figure 1.1 plots the data of

    Table 1.1: the quantity of microwave ovens is plotted

    on the vertical axis, and the quantity of computers on

    the horizontal axis.

    If all the economys resources are used to produce

    microwave ovens, the economy will produce

    40 microwave ovens and 0 computers, shown by point

    A. If all resources are used to produce computers, the

    economy will produce 33 computers and 0 microwave

    ovens; this is point E. All the points on the curve joining

    A and E represent other production possibilities where

    some of the resources are used to produce microwave

    ovens and the rest to produce computers. For example,

    at point B there would be production of 35 microwave

    ovens and 17 computers; at point C, 26 microwave

    ovens and 25 computers, and so on. The line joining

    points A and E is known as the production possibilities

    curve (PPC) or production possibilities frontier (PPF).In order for the economy to produce the greatest

    possible output, in other words somewhere on the

    PPC, two conditions must be met:

    All resources must be fully employed. This

    means that all resources are being fully used. If there

    were unemployment of some resources, in which case

    they would be sitting unused, the economy would

    not be producing the maximum it can produce.

    All resources must be used efficiently.

    Specifically, there must be productive efficiency.

    The term efficiency in a general sense means

    that resources are being used in the best possibleway to avoid waste. (If they are not used in the

    best possible way, we say there is inefficiency.)

    Productive efficiency means that output is produced

    by use of the fewest possible resources; alternatively,

    we can say that output is produced at the lowest

    possible cost. If output were not produced using the

    fewest possible resources, the economy would be

    wasting some resources.

    The production possibilities curve (or frontier)

    represents all combinations of the maximum amounts

    of two goods that can be produced by an economy,given its resources and technology, when there is full

    employment of resources and productive efficiency.

    All points on the curve known as production

    possibilities.

    What would happen if either of the two conditions

    (full employment and productive efficiency) is not

    met? Very simply, the economy will not produce at a

    0

    5

    10

    15

    20

    25

    30

    35

    40

    5 10 15 20 25 30 35 40

    A

    B

    C

    D

    E

    G

    F

    computers

    microwaveovens

    Figure 1.1 Production possibilities curve

    Point Microwave ovens Computers

    A 40 0

    B 35 17

    C 26 25

    D 15 31

    E 0 33

    Table 1.1 Combinations of microwave ovens and computers

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    6 Introduction

    point on thePPC; it will be somewhere inside thePPC,

    such as at point F. At F, the economy is producing only

    15 microwave ovens and 12 computers, indicating

    that there is either unemployment of resources, or

    productive inefficiency, or both. If this economy could

    use its resources fully and efficiently, it could, for

    example, move to point C and produce 26 microwave

    ovens and 25 computers.

    However, in the real world no economy is everlikely to produce on itsPPC.

    An economys actual output, or the quantity of

    output actually produced, is always at a point inside

    thePPC,because in the real world all economies have

    some unemployment of resources and some productive

    inefficiency. The greater the unemployment or the

    productive inefficiency, the further away is the point of

    production from thePPC.

    The production possibilities curve andscarcity, choice and opportunity costThe production possibilities model is very useful

    for illustrating the concepts of scarcity, choice and

    opportunity cost:

    The condition of scarcity does not allow the

    economy to produce outside its PPC.Withits fixed quantity and quality of resources and

    technology, the economy cannot move to any point

    outside thePPC, such as G, because it does not have

    enough resources (there is resource scarcity).

    The condition of scarcity forces the economy to make a choice about what particular

    combination of goods it wishes to produce.

    Assuming it could achieve full employment and

    productive efficiency, it must decide at which

    particular point on thePPCit wishes to produce.

    (In the real world, the choice would involve a point

    inside thePPC.)

    The condition of scarcity means that choices

    involve opportunity costs.If the economy were

    at any point on the curve, it would be impossible to

    increase the quantity produced of one good without

    decreasing the quantity produced of the other good.

    In other words, when an economy increases its

    production of one good, there must necessarily be

    a sacrifice of some quantity of the other good; this

    sacrifice is the opportunity cost.

    Lets consider the last point more carefully. Say the

    economy is at point C, producing 26 microwave ovens

    and 25 computers. Suppose now that consumers would

    like to have more computers. It is impossible to produce

    more computers without sacrificing production of some

    microwave ovens. For example, a choice to produce 31

    computers (a move from C to D) involves a decrease

    in microwave oven production from 26 to 15 units,

    or a sacrifice of 11 microwave ovens. The sacrifice of11 microwave ovens is the opportunity cost of 6 extra

    computers (increasing the number of computers from

    25 to 31). Note that opportunity cost arises when the

    economy is on thePPC(or more realistically, somewhere

    close to thePPC). If the economy is at a point inside the

    curve, it can increase production of both goods with no

    sacrifice, hence no opportunity cost, simply by making

    better use of its resources: reducing unemployment or

    increasing productive efficiency.

    The shape of the productionpossibilities curveIn Figure 1.2(a) thePPCs shape is similar to that of

    Figure 1.1, while in Figure 1.2(b) it is a straight line.

    When thePPCbends outward and to the right, as in

    Figure 1.2(a), opportunity costs change as the economy

    moves from one point on thePPCto another. In part (a),

    Figure 1.2 Production possibilities curve with increasing and constant opportunity costs

    computers

    microwaveovens

    volleyballs

    basketballs

    (a) Increasing opportunity costs (b) Constant opportunity costs

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    Chapter 1 The foundations of economics 7

    for each additional unit of computers that is produced,

    the opportunity cost, consisting of microwave ovens

    sacrificed, gets larger and larger as computer production

    increases. This happens because of specialisation of

    factors of production, which makes them not equally

    suitable for the production of different goods and

    services. As production switches from microwave

    ovens to more computers, it is necessary to give up

    increasingly more microwave ovens for each extra unitof computers produced, because factors of production

    suited to microwave oven production will be less suited

    to computer production. By contrast, when thePPCis a

    straight line (as in Figure 1.2(b)), opportunity costs are

    constant (do not change) as the economy moves from

    one point of thePPCto another. Constant opportunity

    costs arise when the factors of production are equally

    well suited to the production of both goods, such as

    in the case of basketballs and volleyballs, which are

    very similar to each other, therefore needing similarly

    specialised factors of production to produce them. As

    we can see in Figure 1.2(b), for each additional unit ofvolleyballs produced, the opportunity cost, or sacrifice

    of basketballs, does not change.

    1.2 Economics as a social science

    The nature and method of economics

    Economics as a social science

    Explain that economics is a social science.

    The social sciencesare academic disciplines that

    study human society and social relationships. They

    are concerned with discovering general principles

    describing how societies function and are organised.

    The social sciences include anthropology, economics,

    political science, psychology, sociology and others.

    Economics is a socialscience because it deals with

    human society and behaviour, and particularly those

    aspects concerned with how people organise their

    activities and how they behave to satisfy their needs

    and wants.It isasocial sciencebecause its approach

    to studying human society is based on the socialscientific method.

    The social scientific method

    Outline the social scientific method.

    As a social science, economics tries to explain in a

    systematic way why economic events happen the way

    they do, and attempts to predict economic events

    likely to occur in the future. To accomplish all this,

    economists use the social scientific method. This

    is the same as the scientific method, which you may

    already be familiar with through your studies of one

    or more of the natural sciences (for example, biology,

    chemistry, and physics). It is a method of investigation

    used in all the social and natural sciences, allowing us

    to acquire knowledge of the world around us.

    The social scientific (or scientific) method consists

    of the following steps:

    Step 1: Make observations of the world

    around us, and select an economic question

    we want to answer.Lets consider an example

    from economics. We observe that people living in

    the city of Olemoo buy different amounts of oranges

    per week at different times in the year. We want to

    answer the question: why are more oranges bought

    in some weeks and fewer in others?

    Step 2: Identify variables we think are

    important to answer the question.A variable

    is any measure that can take on different values,

    such as temperature, or weight, or distance. In our

    example the variables we choose to study are the

    1 Consider the production possibilities data

    in Table 1.1 and Figure 1.1. If the economy

    is initially at point A and moves to point B,

    computer production will increase by 17 units.

    (a)What is the opportunity cost of the increase

    in computer production?(b)If the economy

    moves from D to C, what will be the gain andwhat will be its opportunity cost? (c)If it moves

    from point C to B, what will be the gain and

    what will be its opportunity cost?

    2 Use the concept of opportunity cost to explain

    why the following two statements have the

    same meaning: (a)productive efficiency

    means producing by use of the fewest possible

    resources, and (b)productive efficiency means

    producing at the lowest possible cost.

    3 (a)Distinguish between output actually

    produced and output on thePPC. (b)Why is

    an economys actual output most likely to belocated somewhere inside itsPPC?

    4 Say an economy is initially at point F, producing

    15 microwave ovens and 12 computers (Figure 1.1).

    What would be the opportunity cost of moving

    to a point on the production possibilities curve,

    such as point C, where it would be producing

    26 microwave ovens and 25 computers?

    Test your understanding 1.5

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    8 Introduction

    quantity of oranges that residents of Olemoo buy

    each week, and the price of oranges.

    Step 3: Make a hypothesis about how

    the variables are related to each other.A

    hypothesis is an educated guess, usually indicating

    a cause-and-effect relationship about an event.

    Hypotheses are often stated as: if . . ., then . . .. Our

    hypothesis is the following: ifthe price of oranges

    increases, thenthe quantity of oranges Olemooanswant to buy each week will fall. Notice that this

    hypothesis indicates a cause-and-effect relationship,

    where price is the cause and the quantity of

    oranges is the effect. The hypothesis also involves

    a prediction, because it claims that changes in the

    price of oranges will lead to a particular change in

    the quantity of oranges Olemooans buy.

    Step 4: Make assumptions.An assumption is a

    statement we suppose to be true for the purposes

    of building our hypothesis. In our example we are

    making two important assumptions. (a) We assume

    that the price of oranges is the only variable thatinfluences the quantity of oranges Olemooans

    want to buy, while all other variables that could

    have influenced their buying choices do not play

    a role. (b) We assume that the residents of Olemoo

    spend their money on oranges (and other things

    they want) so that they will get the greatest possible

    satisfaction from their purchases. We will examine

    both these assumptions later in this section.

    Step 5: Test the hypothesis to see if its

    predictions fit with what actually happens

    in the real world.To do this, we compare the

    predictions of the hypothesis with real-world events,

    based on real-world observations. Here, the methodsof economics differ from those of the natural

    sciences. Whereas in the natural sciences it is often

    (though not always) possible to perform experiments

    to test hypotheses, in economics the possibilities for

    experiments are very limited. Economists therefore

    rely on a branch of statistics called econometrics

    to test hypotheses. This involves collecting data

    on the variables in the hypothesis, and examining

    whether the data fit the relationships stated in the

    hypothesis. In our example, we must collect data

    on the quantity of oranges bought by Olemoos

    residents during different weeks throughout the year,and compare these quantities with different orange

    prices at different times in the year. (Econometrics is

    usually studied at university level, and is not part of

    IB requirements.)

    Theory of knowledge

    More on testing hypotheses and the scientific method

    We have seen how hypotheses are tested using thesocial scientific method. If the data fit the predictions

    of a hypothesis, the hypothesis is accepted. However,

    this does not make the hypothesis necessarily true or

    correct. The only knowledge we have gained is that

    according to the data used, the hypothesis is not false .

    There is always a possibility that as testing methods are

    improved and as new and possibly more accurate data are

    used, a hypothesis that earlier had been accepted now is

    rejected as false. Therefore, no matter how many times a

    hypothesis is tested, we can never be sure that it is true.

    But by the same logic, we can never be sure that

    a hypothesis that is rejected is necessarily false. It is

    possible that our hypothesis testing, maybe because of

    poor data or poor testing methods, incorrectly rejected a

    hypothesis. Testing of the same hypothesis with different

    methods or data could show that the hypothesis had

    been wrongly rejected.

    If our results from hypothesis testing are subject to so

    many uncertainties, how can economic knowledge about

    the world develop and progress? Economists and other

    social and natural scientists work with hypotheses thathave been tested and not falsified (not rejected). While

    the possibility exists that the hypotheses may be false,

    they use these hypotheses on the assumptionthat they

    are not false. As more and more testing is done, and as

    unfalsified hypotheses accumulate, it becomes more and

    more likely that they are not false (though we can never

    be sure). This way, it is possible to accumulate knowledge

    about the world, on the understanding, however, that this

    knowledge is tentative and provisional; in other words, it

    can never be proven to be correct or true.

    Thinking points Is it possible to ever arrive at the truth of a statement

    about the real world based on empirical testing?

    Even assuming that testing methods could be

    perfected and data vastly improved, can there ever be

    complete certainty about our knowledge of the social

    (and natural) worlds?

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    Chapter 1 The foundations of economics 9

    Step 6: Compare the predictions of the

    hypothesis with real-world outcomes.

    If the data do not fit the predictions of the

    hypothesis, the hypothesis is rejected, and the

    search for a new hypothesis could begin. In our

    example, this would happen if we discovered that

    as the price of oranges increases, the quantity

    of oranges Olemooans want to buy each week

    also increases. Clearly, this would go againstour hypothesis, and we would have to reject

    the hypothesis as invalid. If, on the other hand,

    the data fit the predictions, the hypothesis is

    accepted. In our example, this would occur if our

    data show that as the price of oranges increases,

    Olemoos residents buy fewer oranges. We can

    therefore conclude that according to the evidence,

    our hypothesis is a valid one.

    Economists as model builders

    Explain the process of model building in economics.

    In economics, as in other social (and natural)

    sciences, our efforts to gain knowledge about the

    world involve the formulation of hypotheses,

    theories, laws and models. The relationships between

    these ideas are explored in the Theory of knowledge

    feature on page 10. Here we focus on the role of

    models.

    Everyone is familiar with the idea of a model. As

    children, many of us played with paper aeroplanes,

    which are models of real aeroplanes. In chemistry

    at school, we studied molecules and atoms, which

    are models of what matter is made of. Models are

    a simplified representation of something in the

    real world, and are used a lot by scientists and

    social scientists in their efforts to understand or

    explain real-world situations. Models represent

    only the important aspects of the real world being

    investigated, ignoring unnecessary details, thereby

    allowing scientists and social scientists to focus on

    important relationships.

    Whereas sciences like biology, chemistry

    and physics offer the possibility to construct

    three-dimensional models (as with molecules

    and atoms), this cannot be done in the socialsciences, because these are concerned with human

    society and social relationships. In economics,

    models are often illustrated by use of diagrams

    showing the relationships between important

    variables. In more advanced economics, models

    are illustrated by use of mathematical equations.

    (Note that both diagrams and mathematical

    equations are used to represent models in natural

    sciences, such as physics, as well.) To construct a

    model, economists select particular variables and

    make assumptions about how these are interrelated.

    Different models represent different aspects of

    the economic world. Some models may be better

    than others in their ability to explain economicphenomena.

    Models are often closely related to theories, as

    well as to laws. A theory tries to explain whycertain

    events happen and to make predictions; a law is a

    concise statement of an event that is supposed to

    have universal validity. Models are often built on

    the basis of well-established theories or laws, in

    which case they may illustrate, through diagrams or

    mathematical equations, the important features of

    the theory or law. When this happens, economists

    use the terms model and theory interchangeably,

    because in effect they refer to one and the samething. For example, in Chapter 7, we will use models

    to illustrate the ideas contained in the theory

    of firm behaviour. Later, in Chapter 9, different

    models of the macroeconomy will be used to

    illustrate alternative theories of income and output

    determination.

    However, models are not always representations

    of theories. In some cases, economists use models

    to isolate important aspects of the real world and

    show connections between variables but without any

    explanations as to whythe variables are connected

    in some particular way. In such cases, models are

    purely descriptive; in other words, they describe a

    situation, without explaining anything about it. For

    example, the production possibilities model, which

    we studied on page 5, is a simple model that is very

    important because of its ability to describescarcity,

    choice and opportunity cost. The model describes the

    basic problem of economics, which is that societies

    are forced to make choices that involve sacrifices

    because of the condition of scarcity. There is no theory

    involved here.

    Descriptive models that are not based on a theory

    are in no way less important than models that

    illustrate a theory. Both kinds of model are veryeffective as tools used by economists to highlight and

    understand important relationships and phenomena

    in the economics world. In our study of economics, we

    will encounter a variety of economic models and will

    make extensive use of diagrams.

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    10 Introduction

    Theory of knowledge

    Hypotheses, theories, laws and models

    We have seen that a hypothesis is an educated guess

    about a cause-and-effect relationship in a single event.

    A theoryis a more general explanation of a set of

    interrelated events, usually (though not always) based on

    several hypotheses that have been tested successfully

    (in other words, they have not been rejected, based

    on evidence; see the Theory of knowledge feature on

    page 8). A theory is a generalisation about the real world

    that attempts to organise complex and interrelated

    events and present them in a systematic and coherent

    way to explain whythese events happen. Based on their

    ability to systematically explain events, theories attempt

    to make predictions.

    A law, on the other hand, is a statement that

    describes an event in a concise way, and is supposed to

    have universal validity; in other words, to be valid at alltimes and in all places. Laws are based on theories and

    are known to be valid in the sense that they have been

    successfully tested very many times. They are often

    used in practical applications and in the development of

    further theories because of their great predictive powers.

    However, laws are much simpler than theories, and do

    not try to explain events the way theories do.

    Referring to the example of oranges (page 7), the

    relationship between the price of oranges and the

    quantity of oranges residents of Olemoo buy at each

    price was a hypothesis. This kind of hypothesis has been

    successfully tested a great many times for many differentgoods, and the data support the presence in the real

    world of such a relationship. However, this relationship

    is not a theory, because it only shows how two variables

    relate to each other, and does not explain anything about

    whybuyers behave the way they do when they make

    decisions to buy something. To explain this relationship

    in a general way, economists have developed marginal

    utility theory and indifference curve analysis based on

    a more complicated analysis involving more variables,

    assumptions and interrelationships. These theories try

    to answer the question why people behave in ways

    that make the observed relationship between price and

    quantity a valid one.

    Yet, the simple relationship between the quantity of

    a good that people want to buy and its price, while not

    a theory, has the status of one of the most important

    lawsof economics, called the law of demand. This law

    is a statement describing an event in a simple way. It

    has great predictive powers and is used as a building

    block for very many complex theories. We will study

    the law of demand in detail in Chapter 2 and we will

    use it repeatedly throughout this book in numerous

    applications, and as a building block for many theories.In your study of economics, you will encounter many

    theories and some laws. Your study of both theories and

    laws will make great use of economic models. Models,

    as explained in the text, are sometimes used to illustrate

    theories (or laws) and sometimes to describe the

    connections between variables.

    Thinking pointsThe relationships between hypotheses, theories, laws and

    models described here apply generally to all the sciences

    and social sciences based on the scientific method. Yetthey may differ between disciplines in the ways they are

    used and interpreted. As you study economics, you may

    want to think about the following.

    How are theories and laws used in economics as

    compared with other disciplines? Do they play the

    same role? Are they derived in the same ways? Do

    they have the same meaning?

    1 Explain the social scientific method. What steps

    does it involve?

    2 Why is it important to compare the predictions

    of a hypothesis with real-world outcomes?

    3 How do models help economists in their work

    as social scientists?

    Test your understanding 1.6

    Two assumptions in economic model-buildingCeteris paribus

    Explain that economists must use the ceteris paribus

    assumption when developing economic models.

    When we try to understand the relationship between

    two or more variables in the context of a hypothesis,

    or economic theory or model, we must assume that

    everything else, other than the variables we are

    studying, does not change. We do this by use of the

    ceteris paribusassumption:

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    Chapter 1 The foundations of economics 11

    Ceteris paribusis a Latin expression that means

    other things equal. Another way of saying this is

    that all other things are assumed to be constant or

    unchanging.

    Consider the simple relationship discussed earlier, in Step

    3 of the scientific method. Our hypothesis stated that

    the quantity of oranges that will be bought is determined

    by their price. Surely, however, price cannot be the onlyvariable that influences how many oranges Olemooans

    want to buy. What if the population of Olemoo

    increases? What if the incomes of Olemooans increase?

    And what if an advertising campaign proclaiming the

    health benefits of eating oranges influences the tastes

    of Olemooans? As a result of any or all of these factors,

    Olemooans will want to buy more oranges.

    This complicates our analysis, because if all these

    variables change at the same time, we have no way of

    knowing what effect each one of them individually

    has on the quantity people want to buy. We want

    to be able to isolate the effects of each one of thesevariables; to test our hypothesis we specifically wanted

    to study the effects of the price of oranges alone.

    This means we have to make an assumption that all

    other things that could affect the relationship we

    are studying must be constant, or unchanging. More

    formally, we would say that we are examining the

    effect of orange prices on quantity of oranges people

    want to buy, ceteris paribus. This means simply that

    we are studying the relationship between prices and

    quantity on the assumption that nothing else happens

    that can influence this relationship. By eliminating all

    other possible interferences, we isolate the impact of

    price on quantity, so we can study it alone. (Note that

    this was the first assumption we made in Step 4 of our

    discussion of the scientific method above.)

    In the real world all variables are likely to be

    changing at the same time. The ceteris paribus

    assumption does not say anything about what

    happens in the real world. It is simply a tool used

    by economists to construct hypotheses, models and

    theories, thus allowing us to isolate and study the

    effects of one variable at a time. We will be making

    extensive use of the ceteris paribusassumption in

    our study of economics. (For more information on

    the ceteris paribusassumption, see Quantitativetechniques chapter on the CD-ROM, page 11).

    Rational economic decision-making

    Examine the assumption of rational economic

    decision-making.

    Economic theories and models are based on

    another important assumption, that of rational

    self-interest, or rational economic decision-

    making. This means that individuals are assumed to

    act in their best self-interest, trying to maximise (make

    as large as possible) the satisfaction they expect to

    receive from their economic decisions. It is assumed

    that consumers spend their money on purchases

    to maximise the satisfaction they get from buying

    different goods and services. (You may recall that this

    was the second assumption we made in Step 4 of thescientific method.) Similarly, it is assumed that firms

    (or producers) try to maximise the profits they make

    from their businesses; workers try to secure the highest

    possible wage when they get a job; investors in the

    stock market try to get the highest possible returns on

    their investments, and so on.

    Why do we assume in economics that people

    act in their best self-interest? As we will discover in

    Chapter 2, in a market economy, the self-interested

    behaviour of countless economic decision-makers

    is also likely to be in societys best interests. This

    conclusion may appear strange to you, but willbecome clearer after you have studied the model of

    demand and supply and its implications in Chapter 2.

    1 Consider the statement, If you increase

    your consumption of calories, you will put

    on weight. Do you think this statement is

    necessarily true? Why or why not? How could

    you rephrase the statement to make it more

    accurate?

    2 What does it mean to be rational in

    economics? Do you think this is a realistic

    assumption?

    Test your understanding 1.7

    Positive and normative concepts

    Distinguish between positive and normative economics.

    Economists think about the economic world in two

    different ways: one way tries to describe and explain

    how things in the economy actually work, and the

    other deals with how things ought to work.The first of these is based onpositive statements,

    which are about something that is, was or will be.

    Positive statements are used in several ways:

    They may describe something (e.g. the unemployment

    rate is 5%; industrial output grew by 3%).

    They may be about a cause-and-effect relationship,

    such as in a hypothesis (e.g. if the government

    increases spending, unemployment will fall).

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    12 Introduction

    They may be statements in a theory, model or law

    (e.g. a higher rate of inflation is associated with a

    lower unemployment rate).

    The second way of thinking about the economic

    world, dealing with how things ought to work, is

    based onnormative statements, which are about what

    ought to be. These are subjective statements about

    what should happen. Examples include the following:

    The unemployment rate should be lower.

    Health care should be available free of charge.

    Extreme poverty should be eradicated (eliminated).

    Positive statements may be true or they may be false.

    For example, we may say that the unemployment

    rate is 5%; if in fact the unemployment rate is 5%

    this statement is true; but if the unemployment rate

    is actually 7%, the statement is false. Normative

    statements, by contrast, cannot be true or false.

    They can only be assessed relative to beliefsand value

    judgements. Consider the normative statement theunemployment rate should be lower. We cannot say

    whether this statement is true or false, though we may

    agree or disagree with it, depending on our beliefs

    about unemployment. If we believe that the present

    unemployment rate is too high, then we will agree;

    but if we believe that the present unemployment rate

    is not too high, then we will disagree.

    Positive statements play an important role in

    positive economicswhere they are used to describe

    economic events and to construct theories and models

    that try to explain these events. Positive statements

    are also used in stating laws. It should be stressed

    that the social scientific method, described above,

    is based on positive thinking. In their role as social

    scientists, economists use positive statements in order

    to describe, explain and predict.

    Normative statements are important in normative

    economics, where they form the basis of economic

    policy-making. Economic policies are government

    actions that try to solve economic problems.

    When a government makes a policy to lower the

    unemployment rate, this is based on a belief that

    the unemployment rate is too high, and the value

    judgement that high unemployment is not a good

    thing. If a government pursues a policy to makehealth care available free of charge, this is based on a

    belief that people should not have to pay for receiving

    health care services.

    Positive and normative economics, while

    distinct, often work together. To be successful, an

    economic policy aimed at lowering unemployment

    (the normative dimension) must be based on a

    body of economic knowledge about what causes

    unemployment (the positive dimension). The positive

    dimension provides guidance to policy-makers on how

    to achieve their economic goals.

    1 Which of the following are positive statements

    and which are normative?

    (a) It is raining today.

    (b) It is too humid today.

    (c) Economics is a study of choices.

    (d) Economics should be concerned with how

    to reduce poverty.

    (e) If household saving increases, ceteris paribus,

    there will be a fall in household spending.

    (f) Households save too little of their income.

    2 Why do you think it is important to make a

    distinction between positive and normative

    statements in economics?

    Test your understanding 1.8

    Microeconomics and macroeconomics

    Economics is studied on two levels.Microeconomics

    examines the behaviour of individual decision-

    making units in the economy. The two main groups

    of decision-makers we study are consumers (or

    households) and firms (or businesses). Microeconomics

    is concerned with how these decision-makers behave,

    how they make choices and how their interactions in

    markets determine prices.

    Macroeconomicsexamines the economy as a

    whole, to obtain a broad or overall picture, by use

    of aggregates, which are wholes or collections of

    many individual units, such as the sum of consumer

    behaviours and the sum of firm behaviours, and

    total income and output of the entire economy,

    as well as total employment and the general price

    level.

    1.3 Central themes

    Explain that the economics course will focus on several

    themes, which include:

    the distinction between economic growth andeconomic development

    the threat to sustainability as a result of the currentpatterns of resource allocation

    the extent to which governments should intervene inthe allocation of resources

    the extent to which the goal of economic efficiencymay conflict with the goal of equity.

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    Chapter 1 The foundations of economics 13

    In this section we will examine some central economic

    themes that will run through your study of economics.

    Each of the themes is beset by conflicts, or unresolved

    questions, over which there is disagreement among

    economists. There is no single right or wrong

    answer to the issues posed; answers provided by

    different economists depend on different perspectives.

    Whereas economists attempt to justify one or another

    perspective on the basis of economic theories ormodels, ultimately a decision in favour of one or

    another perspective may depend on the economists

    personal preference for one theory over another.

    The distinction between economic growthand economic development

    The meaning of economic growth andeconomic developmentAll economies produce some output, which includes

    goods and services produced for consumers, aswell as capital goods (physical capital). Over time,

    the quantity of output produced changes. When it

    increases, there is economic growth; if it decreases,

    there is economic contraction ornegative economic

    growth.

    Usually, the quantity of output produced by

    countries increases over long periods of time, but

    there are enormous differences between countries in

    how much output they produce and in how quickly

    or slowly this increases over time. Whereas countries

    are commonly referred to as being rich or poor,

    economists try to classify them in a more precise

    way. The World Bank (an international financial

    institution that we will study in Chapter 18)divides

    them into more developed and less developed

    according to their income levels, which as we will

    discover are closely related to quantities of output

    produced.

    Yet differences between countries in their level

    of economic development involve much more than

    just differences in incomes and quantities of output

    produced. Economic developmentrefers to raising

    the standard of living and well-being of people. This

    means not only increasing incomes and output,

    but also reducing poverty among very poor people,redistributing income so that the differences between

    the very rich and very poor become smaller, reducing

    unemployment, and increasing provision of important

    goods and services such as food and shelter, sanitation,

    education and health care services so that they can be

    enjoyed by everyone in a population.

    We can see from this definition that economic

    development is quite different from economic

    growth. Economic growth, or growing output, is

    important as a basis for economic development,

    because it means that more goods and services are

    being produced, and therefore the standards of living

    of people could be potentially increased. However,

    economic development may not follow automatically

    from economic growth. It is possible to have growth

    in the quantity of output produced, but this may not

    result in a reduction of income inequalities, povertyor unemployment, or in the provision of increased

    social services such as education, health care and

    sanitation.

    Where economists disagreeWhile economists agree on the distinction between

    economic growth and economic development, and

    on the point that developing countries should have

    policies to encourage growth and development,

    there are disagreements over how this should be

    done. For example, should growth be a priority, on

    the assumption that some development will followif growth occurs? Or should development objectives

    be a direct priority? What are the best policies that

    governments and international organisations can

    pursue to help countries achieve both economic

    growth and economic development? As we will see in

    Section 4 of this book, there are no simple answers to

    these questions.

    1 Explain the difference between economic

    growth and economic development.2 Which country do you think is more

    developed: one with higher levels of output

    and low provision of social services (such as

    health care services and sanitation), or one with

    lower levels of outputand higher provision of

    social services?

    Test your understanding 1.9

    Current patterns of resource allocation as athreat to sustainability

    The meaning of sustainabilityEconomic growth and economic development in

    many (if not most) countries are often achieved

    at the expense of the natural environment

    and natural resources. Growth in output, or a

    general improvement in the standard of living

    of the population, very often result in increased

    air and water pollution, and the destruction or

    depletion of forests, wildlife and the ozone layer,

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    14 Introduction

    among many other natural resources. Growing

    awareness of this issue has given rise to the concept of

    sustainable development, defined as development which

    meets the needs of the present without compromising

    the ability of future generations to meet their own

    needs.1

    Sustainable development occurs when societies grow

    and develop without leaving behind fewer or lower-

    quality resources for future generations. If we in thepresent use up resources at a rate that leaves fewer or

    lower-quality resources behind, we are satisfying our

    needs and wants now at the expense of people in the

    future, who with fewer or lower-quality resources will

    be less able to satisfy their own needs and wants. If we

    enjoy the benefits today of production and consumption

    by changing the global climate and by using up clean

    air, seas and rivers, forests and the ozone layer, we are

    putting future generations at a disadvantage.

    Using the definition of sustainable development,

    we can see thatsustainabilityinvolves using

    resources in ways that do not reduce their quantity orquality over time. As a rule it is used with reference

    to renewable resources, or those kinds of natural

    resources that are able to reproduce themselves (such

    as forests, fish and sea life, air quality, the fertility of

    the soil). Sustainable resource use does not mean that

    these kinds of natural resources should not be used at

    all, but rather that they should be used at a rate that

    gives them enough time to reproduce themselves, so

    that they can be maintained over time and not be

    destroyed or depleted.

    Threats to sustainability arise from the ways that

    societies answer mainly the first two of the three

    basic economic questions. Major threats come from

    our current patterns of resource allocation, in other

    words, from the ways societies are choosing to answer

    the what to produceand the how to producequestions.

    In the what to producepart of resource allocation, the

    issue in high income societies involves consumption

    relying strongly on fossil fuels that pollute the

    environment (for example, excessive use of private

    cars, home heating and air conditioners). In the how to

    producepart of resource allocation, the issue involves

    methods of production (industrial production) that

    also rely on heavy use of fossil fuels. In very poor

    societies, inappropriate resource allocation is oftencaused by poverty itself, which drives very poor people

    to destroy their natural environment as they make

    an effort to survive. Examples include cutting down

    forests, overgrazing, soil erosion, and many more. In

    all these cases, there may be an unsustainable use of

    resources, as fewer and lower-quality resources are left

    behind for future generations.

    Where economists disagreeWhile virtually everyone today agrees on the

    importance of sustainability, there is vast disagreement

    about what this means from a practical point of

    view, and how this can be achieved in practice. One

    important reason is that the concept of sustainableresource use involves very large numbers of variables

    relating to scientific, environmental, economic, social

    and institutional conditions, that are interrelated

    in very complex ways, many of which are not fully

    understood by scientists and social scientists, are

    subject to numerous uncertainties and cannot even

    be accurately measured given the present state of

    scientific knowledge.

    Another reason is that even if it were possible to

    provide answers to the technical questions, there are still

    very important issues of an ethical and philosophical

    nature that science and social science are not equippedto address. These issues are discussed in the Theory of

    knowledge feature in Chapter 5, page 127.

    1 Explain the meaning of sustainability.

    2 Consider the following: But just as the speed and

    scale of Chinas rise as an economic power have no

    clear parallel in history, so its pollution problem

    has shattered all precedents. Environmental

    degradation is now so severe that pollution poses

    not only a major long-term burden on the Chinesepublic but also an acute political challenge to the

    ruling Communist Party.

    (a) In your opinion, is China achieving

    sustainable development?

    (b) What can you conclude about Chinas rapid

    economic growth and its impacts on future

    generations?

    Test your understanding 1.10

    The extent to which governments shouldintervene in the allocation of resources

    The meaning of government interventionin the marketCountries around the world differ enormously in the

    ways they make allocation and distribution decisions.

    At the heart of their differences lie the methods used

    1Brundtland Commission (World Commission on Environment and

    Development) (1987) Our Common Future, Oxford University Press.

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    Chapter 1 The foundations of economics 15

    to make the choices required by the what, howand

    for whom to producequestions. There are two main

    methods that can be used to make these choices: the

    market methodand the command method.

    In the market method, resources are owned by

    private individuals or groups of individuals, and it

    is mainly consumers and firms (or businesses) who

    make economic decisions by responding to prices

    that are determined in markets (we will see how thishappens in Chapter 2). In the command method,

    resources (land and capital in particular) are owned by

    the government, which makes economic decisions by

    commands. In practice, commands involve legislation

    and regulations by the government, or in general any

    kind of government decision-making that affects the

    economy.

    In the real world, there has never been an

    economy that is entirely a market economy or

    entirely a command economy. Real-world economies

    combine markets and commands in many different

    ways, and each country is unique in the ways theycombine them. Economies may lean more toward

    the command economy (as in communist systems),

    or more toward the market economy (as in highly

    market-oriented economies). Whatever the case, in

    the last 30 or so years, there has been a trend around

    the world for economies to rely more and more on

    markets and less on commands. Economies that

    are based strongly on markets but al