call to action how to guide
TRANSCRIPT
Call To Action How to Guide
Tony Shap
Getting Started with Calls to ActionWhat is a Call to Action?
In terms of web marketing for business, a call to action is a strong and definitive statement that persuades a prospective client contact the business.
Examples of Strong Calls to Action
•Call now for a free quote!•Click here to chat with a live consultant!•Call now to schedule an appointment! Operators are standing by!
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What Should be Included in a Call to Action?In a call to action, a business should include its preferred method of contact.
Examples:• Call• Write• Text• Chat
The method of contact should be followed by a word that creates a sense of urgency to motivate the prospect to reach out to you before they leave your website.
Examples: • Now• Today• Immediately
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What Should be Included in a Call to Action?• The next component in the call to action should be the incentive to
the prospect or what they will receive if they were to get in touch with you or a representative of your company.
Examples:• for a Free Estimate• to Talk to an Expert• to Schedule an Appointment• to Get Free Tips
This information should be followed immediately by the company’s preferred contact information.
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Why Use a Call to Action?
Web sites used primarily for business should use a call to action to create a sales lead. Web traffic is important to any business with an online presence, but without a call to action many of those hits will not amount to sales.
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Where Is the Best Place on a Web Site to Put a Call to Action?
A call to action should be used in any piece of ad copy as well as in the header on every page on your site. A call to action should be one of the first things a visitor to your website sees and immediately following any piece of content, whether text or photo, that is used to persuade a prospect to become a client.
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What Is an Alternative to a Direct Call to Action? A more passive call to action for a business’ website is
a Lead Capture Form. A lead capture form is a simple form that asks a prospect for contact information in exchange for something of value to them, such as tips, a report, a free eBook or a video series.
With a lead capture form, less is more. The less information you ask a person to provide, the better. Their first name and email address are all you need to create a mailing list that will serve your company well in acquiring new clients.
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Contact us for a consultation(805) 870-5025
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