Michele SchofieldDirector, Content - Prog, Acq & Prodn

AETN ALL ASIA NETWORKS, Singapore

KOCCA - AETN ALL ASIA NETWORKS - OFF THE FENCESEPT 11, 2009

CALL FOR PROPOSALS

Joint-Venture

Joint-Venture

ASTRO ALL ASIA NETWORKS plc (ASTRO) is Malaysia’s leading cross-media group:

– DTH (Direct-To-Home) TV services

– Commercial radio

– TV programming production.

Astro, the subscription TV service began operations in 1996 with 22 channels and currently broadcasts over 116 pay-TV channels in four major languages across Malaysia and Brunei to more than 2.6 million households.

Joint-Venture

AETN channels and branded blocks reach more than 207 million households, speaking 25 languages in over 145 territories.

HISTORY reaches over 198 million households, speaking 25 languages in over 145 territories.

BIO reaches over 85 million households, speaking 10 languages in over 45 territories.

Crime & Investigation Network reaches over 43 million households, speaking 9 languages in over 65 territories.

O N E O F T H E W O R L D ’S M O S T R E C O G N I Z E D B R A N D S

GLO

BA

L B

RA

ND

Over 10 years228 million households6 continents24 languages

TH

IS IS

HIS

TO

RY

Play History

TH

E P

RO

MIS

E

Not a textbook. More than wikipedia

WE ARE STORYTELLERS

DECISIONS that changed history

PEOPLE who made history

Emotional connection

Characters

Entertaining

Engaging

Ancient History

BIG

BOLD

DRAMATIC

REENACTMENTS

CHARACTERS

CGI BRINGS OLD WORLD TO LIFE

Military History and Conflict

DRAMATICSTRATEGYLIFE OR DEATH

Eyewitness History

EVERYDAY PEOPLEDRAMATIC SITUATIONSAS IT HAPPENSI WAS THERE

Science & Technology

THE BIG BANGEXPLAIN OUR EXISTENCEEVOLVING THROUGH TECHNOLOGYINVENTIONS CHANGE HISTORY

ArcheologyCLASSIC HISTORY

FASCINATING DISCOVERIES

MYSTERY SOLVING

UNCOVER NEW HISTORY

Natural HistoryEVOLUTIONOUR BEGINNINGSSTUDYING, EXAMINING

Local History

OUR HISTORYOUR HISTORYFROM OUR POINT OF VIEWFROM OUR POINT OF VIEWSPEAKING TO US AND THE WORLDSPEAKING TO US AND THE WORLD

YOUR PITCH

DE

VE

LOP

ME

NT

Network fit?

Asian w/ International appeal (not Korean)

RESEARCH

ACCESS

Characters

Interviewees

Story angle - YOUR treatment

Not wikipedia

PIT

CH

Concept page

Format & Story (eg. 1 hr, HD, archives, interview etc)

Key Prod’n Personnel

5 Act Treatment Tell your story

Beginning, middle & end

Story arcs

Schedule pre, prod, post timeline

Budget

CO

NC

EP

T P

AG

E

SELL, SELL, SELL

Why your company?

YOUR access

YOUR story

YOUR company experience

Why this idea?

Unique?

Access?

Timely?

How you will execute?

5 AC

TS

STORY, STORY, STORY

Engaging

Entertaining

Characters

Arcs

EX

EC

UT

ION

Access “characters” to tell story

Stylized - reenactments, subtitles, supers

Pace - difference of ‘slow’ and ‘style’

Artifacts - letters, diaries, eyewitness, archives, photos

PLAY story story story

CLUES PIECED TOGETHER

CRIMES UNRAVEL

THE MIND OF A CRIMINAL

JUSTICE PREVAILS

re-enactments

interviews with actual victims, their families,investigators and even the criminals themselves

real forensic evidence and analysis

CGI to recreate crime scenes

police investigation as it happensactual crime scene photos

real courtroom drama.

Key SeriesKey SeriesChannel OverviewChannel Overview

PLAY ci SIZZLE

EVIDENCE SPEAKS

Evidence speaks when victims can’t. With today’s technology in forensic science and crime scene analysis, even the smallest clue can lead detectives to a killer.

• Cold Case Files• 48 Hours Evidence• Crime 360

Key GenresKey Genres

CRIMINAL MINDS

A biographical look at the life behind the world’s most infamous criminals. Find out how and WHY some of the world’s most notorious crimes are committed.

• Lives of Crime• Criminal Behaviour

Key SeriesKey SeriesKey GenresKey Genres

JUST PUNISHMENT

Van Nguyen, a 24-year-old Australian, was hanged by the state of Singapore for trafficking 400 grams of heroin. Van was the first Australian to be executed in many years

Featuring: exclusive interviews, never before seen footage and excerpts from Van's prison diaries.

Key SpecialsKey SpecialsKey SpecialsKey Specials

SECRETS OF THE AUSTRIAN CELLAR

A father imprisoned his daughter in a windowless cellar for 24 years and forced her to bear 7 of his children.

A one-hour program produced shortly after the news broke of this unimaginable crime, gives viewers an up-to-date and in-depth look.

Key SpecialsKey SpecialsKey SpecialsKey Specials

Key SeriesKey Series

YOUR PITCHYOUR PITCH

Ø Story worth tellingØ Access Ø CharactersØ Treatment - single story / subject-driven

Key SeriesKey SeriesResearch & DevelopmentResearch & Development

Ø Story worth telling • Twists and Turns• Real life C.S.I. drama• International appeal

Key SeriesKey SeriesResearch & DevelopmentResearch & Development

Ø Access

• In-country resources to gain access• Police approval needed?• Police records, evidence & crime scene photos• Court transcripts

Key SeriesKey SeriesResearch & DevelopmentResearch & Development

Ø Characters

• First-hand account interviewees - KEY!– Victim’s friends/family– The accused– Investigating officers– Lawyers - defence or prosecution– Journalists, Authors– Forensic Pathologist

Key SeriesKey SeriesResearch & DevelopmentResearch & Development

Ø Treatment - single story or subject-driven

• Single story (like real-life C.S.I.)– One crime - BEGINNING, MIDDLE, END– Twists, turns - Whodunnit?– Chronological - pieces of puzzle come together– Justice Prevails - criminal caught = audience

satisfaction• Subject driven

– Issue based (eg. Piracy, school-yard shootings)– Investigative– Can cover all angles– Multiple story examples

Key SeriesKey SeriesResearch & DevelopmentResearch & Development

Ø Police CooperationØ Reenactments - less is more, stylizedØ Evidence PhotosØ Crime Scene PhotosØ Storytellers - same story, different p.o.v.

Key SeriesKey SeriesProductionProduction

“THE ONE THAT GOT AWAY”

Ø Exclusivity - victim speaks Ø Reenactments - never literal. Object placementØ Interview settings Ø Interview SOTs - same story, multi-angle Ø Real photos & footageØ Notice zoom-in on eyes when speaking of “innocence” of this young girl.

Key SeriesKey SeriesProduction ExampleProduction Example

Key SeriesKey SeriesProduction Example 1Production Example 1

Play Fred & Rose example

• real stories about real people • in-depth • the PERSON behind the celebrity• ordinary people - extraordinary story of their life

Real. Life. Stories.

Channel Overview

Real. Life. (observational doc)

• Series

• Fly on the wall

• Watch it happen

• Life creates drama

• Life creates comedy

Genres

Life. Stories

• One-off

• Real people

• Moving stories

• Triumphs

• Hardships

Genres

Emmy-winning Biography series (famous)

• bio.beat • Elton John, Coldplay

• famous & fabulous • Kate Moss, Vera Wang

• leaders & legends • Barack Obama, Dalai Lama, Kim Jong Il

• rich & royal • Donald Trump, Princess Diana

• adrenalin rush • Tiger Woods, Hulk Hogan

Genres

Channel Overview

Play Bio sizzle

YOUR PITCH

• Audience recognition• LIFE as (or more) interesting than career• Footage, stills & story avail• Great bio = GREAT STORYTELLING• This is not wikipedia on tape• We want to know PERSON, not career• Take us inside, privileged view

Choosing a bio

• Subject agrees to take part• Photos - subject’s own + more (around 100-

150 photos per bio)• Interviewees - family, friends, other famous

people, journalists, authors• Archives - many video sources

Video example

Video example

Play Vera Wang

Questions?

THE ENDThank you.