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200 East Saint John Street, Spartanburg, SC (864) 542-ARTS ChapmanCulturalCenter.org

Discover. Experience. Celebrate.

ArtistsGuildOfSpartanburg.com(864) 764-9568

SpartanburgRepertory.com(864) 583-2776 x 518

BalletSpartanburg.org(864) 583-0339

SpartanburgArtMuseum.org(864) 582-7616

SpartanburgHistory.org(864) 596-3501

SpartanburgPhilharmonic.org(864) 948-9020

SpartanburgScienceCenter.org(864) 583-2777

SpartanburgLittleTheatre.com(864) 585-8278

P a g e 2

P a g e 3

ChairMuffet Chapman

Vice ChairEthan Burroughs

SecretaryJ. Michael Kohler, Jr.

TreasurerJason Lynch

Dr. Wes AlexanderDr. Ashley Allen, PhD

Dr. Jeffrey BarkerWilliam Barnet III

Bert BarreVirginia Benintende

Beth CecilWilliam Cobb

Hon. J. Derham Cole, Jr.Julian Crawford

T. Kenneth Cribb Jr.Christopher Crowley

Angelina Painter EschauzierTrey Finney

Dr. J. Sidney FulmerAlex Garcia-Rivera

Dr. Ron GarnerBarbara Haaksma

Kelly T. HarveyHon. Jeff Horton

Teresa Hough

Beth HrubalaJeffrey Lehrer

Hon. Shane MartinJudy McCravyTom McLeod

Jayne MoormanDr. Charles Morrow

Tom NederostekSharon PorterPrema SamhatHon. Jan Scalisi

Jaime WallPete Weisman

Dr. Charles WhiteWinston Wingo

Jennifer EvinsPresident & CEO

Kathy CampbellOffice & Event Services

Janice CarpenterVolunteer Services

Sandi DuprDatabase Administrator

& Executive Assistant

Melissa EarleyCommunity Impact &

Outreach Director

Lynn PikeFinance Director

Ava HughesEducation Director

Alissa HeckelTicket Office Manager

Ron ONeillFacilities Manager

Cody H. OwensMarketing, Education, and

Development Assistant

Stephen SmithTheater Technical Director

Steve WongMarketing Director

Mission Statement

The mission of Chapman Cultural Center is to provide cultural leadership for Greater Spartanburg by developing, strengthening, and promoting the scope, excellence, and educational role of the arts, humanities, and sciences and to further their signifiance in the life of our community and all of its citizens.

This publication is funded in part by the South Carolina Arts Commission, which receives support from the National Endowment for the Arts, and the City of Spartanburg and the

County of Spartanburg, South Carolina.

The Arts Partnership Board of Trustees

Staff

S T R AT E G I C P L A N 2 0 1 5 2 0 2 0C U LT U R A L L E A D E R S H I P

GOAL ONE Meet current and long-term financial needs of The Arts Partnership of Greater Spartanburg (TAP) by increasing earned and contributed revenues 3% annually to fully fund our organizations aspirations.

Strategy 1: Determine working capital needs for the next 3-5 years. Strategy 2: Maintain financial management practices essential to be financially strong and effective. Strategy 3: Increase earned revenue to reflect facility rental market value. Strategy 4: Inspire donors to increase grants and contributions to our United Arts Fund, Endowments, and Planned Giving to $2 million by 2020. Strategy 5: Assess and present the case for Spartanburg Countys arts and cultural assets as a core economic and education contributor.

Spartanburg is nationally recognized as a unique and vibrant cultural community that inspires creativity and collaboration.

GOAL TWO Strengthen our cultural sector and foster a more vibrant community through the effective utilization and investment of all TAPs resources.

Strategy 1: Track current use of all TAP resources funding, facilities, and leadership to further our mission and vision. Strategy 2: Assess and revise our grant making portfolio to be more inclusive, collaborative, impactful, and supportive of the broader cultural sector with measurable outcomes that align with TAPs vision and mission and advance the communitys strategic priorities. Strategy 3: Maximize capacity of facilities and services to provide an outstanding experience to all customers, internal and external. Strategy 4: Develop, leverage and deploy the knowledge, experience, and influence within our organizations staff and volunteers to advance our vision and mission. Strategy 5: Leverage TAPs positive reputation and leadership, and position these strengths for the greatest impact and benefit for Spartanburgs cultural sector.

GOAL THREE Inspire and engage our community as patrons, artists, and donors by consistently communicating a clear message of the role, scope, and impact of TAP.

Strategy 1: Clarify and consolidate name and messaging for The Arts Partnership, Chapman Cultural Center, and the United Arts Fund. Strategy 2: Develop and execute a comprehensive annual marketing and communications plan that maximizes on our message and is inclusive of Spartanburgs comprehensive cultural sector. Strategy 3: Conduct an annual orientation of all TAP and Partner volunteers, board members, and staff to build relationships, disseminate key messaging, and share best practices. Strategy 4: Develop and execute an ongoing and intentional campaign targeted to new residents and businesses to educate about TAP and Spartanburgs cultural sector.

GOAL FOUR All residents of Spartanburg County have equitable access to STEAM education and outreach opportunities to participate in creative experiences in neighborhoods and schools.

Strategy 1: Inspire new collaborations and partnerships in the cultural sector and across sectors to reach broader audiences and develop shared services. Strategy 2: Expand cultural experiences outside of traditional cultural facilities. Strategy 3: Expand Advantage Arts & Science K-12 Education Portfolio to include early childhood K2-K4 programing to support kindergarten readiness.

Founded in 1968 as The Arts Council of Spartanburg, today TAP is the oldest and largest countywide arts agency in the state of South Carolina, conducting the 19th largest United Arts Fund Campaign in the United States. The current budget is $2.1 million.

In the past decade, TAP has leveraged more than $54 million to strengthen the cultural sector and create a community where artists and creative organizations can thrive. TAP provided critical leadership for the planning, development and funding for the construction of Chapman Cultural Center, which opened in 2007. TAP owns and operates the facility as a co-location of multiple nonprofit cultural organizations, welcoming more than 272,000 people annually to discover, experience and celebrate science, history and visual and performing arts all in one location.

With its home in Chapman Cultural Center, TAPs work ripples throughout the Upstate through the delivery of these core programs and services: United Arts Fundraising Grant making Cultural facility development, ownership and management Arts education programs and scholarships Marketing services for the cultural sector Combined box office for the cultural sector Comprehensive cultural planning Community event and festival production Convening and supporting the cultural sector Advocate and spokes-agency for arts, culture, and the creative economy

It has been proven over and over that progress happens when there is proper planning, and it was time for The Arts Partnership (TAP) to look ahead and plan for continued success and momentum towards 2020. In 2015, TAP engaged Raven Consulting Group to guide the organization through a process to develop a new strategic plan. Our Board of Trustees and staff reviewed prior strategic planning documents, identified national trends and best practices, and evaluated all current activities and programs of TAP. We held focus groups and gained individual input through surveys with feedback on the organizations present status as well as future priorities and direction. In May, we held a two-day board retreat to conduct a visioning process; address strengths, weaknesses, opportunities, and threats; confirm our mission; and establish goals and strategies for the next five years. As your leading local arts agency and Cultural Center, we are excited to present our strategic vision and goals, as approved by our Board of Trustees on Sept. 8, 2015. Please take some time to review this plan. Together, we will achieve this dynamic vision and reach our bold goals. Thank you for your loyal support!

Jennifer Evins, President & CEOjEvins@SpartanArts.org(864) 278-9663

vision:

core values:our mission:

for 2020

1 Creativity2 Teamwork3 Integrity

4 Social, Environmental,and Humanitarian Impact

5 Communication

The mission of The Arts Partnership of Greater Spartanburg is to provide cultural leadership for Greater Spartanburg by developing, strengthening and promoting the scope, excellence and educational role of the arts, humanities and sciences, and to further their significance in the life of our community and all of its citizens.

P a g e 4

S T R AT E G I C P L A N 2 0 1 5 2 0 2 0C U LT U R A L L E A D E R S H I P

GOAL ONE Meet current and long-term financial needs of The Arts Partnership of Greater Spartanburg (TAP) by increasing earned and contributed revenues 3% annually to fully fund our organizations aspirations.

Strategy 1: Determine working capital needs for the next 3-5 years. Strategy 2: Maintain financial management practices essential to be financially strong and effect