Social & Mobile Apps for Simple, Effective Cause Marketing

What We Believe

Cause marketing is good for business.

Numerous studies support cause marketing as a necessary driver of

preference and purchase, especially post 2008 economic challenges

A Significant Awareness Gap

75% of all companies give back to their community in some way

37% of Millennials prefer products that co-brand with cause campaigns.

Most consumers and employees have very low awareness of any company’s good deeds.

Yet…

61% of consumers think companies aren’t giving them enough information

about their CSR

Social Media – A Gateway to CSR Activities

Social media is transforming the face of

CSR.

Citizens worldwide have unprecedented access to

information — via websites, blogs and apps

— about corporate behavior.

of global consumers use social media to engage with companies around social & environmental issues

of respondents would recommend a cause-supporting brand over one that doesn’t to friends

There is no better place to tell your cause story than

in your online community – your Facebook page and

website.

What We Believe

Cause marketing is good for business.

Numerous studies support cause marketing as a necessary driver of preference & purchase,

especially post 2008 economic challenges

+

What We Do

Engage your community

Strengthen your brand

Inspire action

We deepen connections between organizations, consumers, & fans by enabling them to have a

positive impact on causes they love,using the power of social media

How Does CafeGive work?

Adds powerful customer, prospect and team member engagement tools to Facebook

Social media apps can work alone, or as part of your existing Facebook presence

Easy to brand, launch, and manage; inexpensive to support.

Community engagement, awareness, and giving tools for your cause marketing campaigns

The Tools

How can you use CafeGive’s apps to accomplish your goals?

Create

buzz

Awareness Apps

Engagement Apps

Donate Apps

Social Impact

Feature video

Vote Curated

content

Donate Make the Match

Photo & Video

contest

Pass it On

Like us, give back

Mobile Paddle Raise

The Results

Patelco Credit Union

• $6,635 raised

• 34% over Patelco’s goal.

Silicon Valley Bank

• 32 branches engaged

• 34% over Patelco’s goal.

The Results

Prometheus Real Estate

• $30,000 raised (goal: $25,000)

• Hundreds of employees took part

Commonwealth Credit Union

• 65% increase in fan base

• 100% of fundraising goal

Create a Customized Experience

Our platform makes it quick and affordable.

Verity Credit Union

Verity Credit Union

Takes advantage of built-in social sharing features

Categories and content align with brand

One-click votes empower Verity’s consumers

Submitting votes & content is easy

SVB Social Impact MapPersonalized banner to align with brand

Integrates with Facebook albums to personalize images

Visually compelling display of company’s CSR

Comments feed drives brand engagement

Prometheus POrCH

Central leaderboard

Localized page

Fully branded

Simple “donate” features

US Bank Rally 4 RewardsGrow your follower base

Simplified sharing

Easy to host and manage

Recognize vendors, partners, personalize with your tagline

Overall Results

• Consumer participation increased by 22-94% (depending on campaign type).

• Up to 368% increase in ‘likes’

• 10’s of thousands of dollars raised in matching grants

What Social Media Cause Marketing Can Do For You

Businesses experience the following benefits:

• Increased social media engagement and brand recognition.

• Increased public awareness of your activities.

• Improved customer loyalty and brand reputation, leading to an increase in sales.

The benefits for partner NPO’s include:

• Growing your social media community.

• Extending awareness to a built-in audience.

• Providing a new, innovative way for businesses to engage with you.

How We Help (the details)

Our robust social media platform gives you the ability to tailor your cause marketing campaign to your needs.

We do the hosting to keep it simple.

• Easy, flexible design tools to create and manage branded, interactive campaigns.

• Tools to track and analyze key social metrics

• Timely-to-implement campaigns

• Integrated intelligent sharing features

How to Work With Us

Just ask!

We are a dedicated team of professionals with a mission to make every one of our customers

successful.

Thank You