cac marketing/branding survey results

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BE LIKE ME AT TSCTBE LIKE ME AT TSCT

Pennsylvania's only state-owned, two-year college of technologyPennsylvania's only state-owned, two-year college of technology

Marketing/Branding Marketing/Branding SurveySurvey

One of the points of the college’s Strategic Plan is to better enhance the Marketing and Branding efforts of the college.

In order to continue to strengthen this point of the strategic plan, we asked each of you to administer a survey to several individuals regarding Thaddeus Stevens College and the Marketing/Branding of the college.

We received 50 completed surveys.

Marketing/Branding Marketing/Branding Survey QuestionsSurvey Questions

The survey asked six (6) questions:

1.What word(s) come to mind when I say “Thaddeus Stevens College?”

2.In what media have you seen or heard about the College recently?

3.Is the College consistent in its message or identity? If not, why?

4.What other College or Educational Institution would you compare Stevens to?

5.What distinguishes Thaddeus Stevens College?

6.What one thing could the College do to promote awareness?

The Results:The Results:Question #1Question #1

The Results:The Results:Question #1 - OtherQuestion #1 - Other

What word(s) come to mind when I say “Thaddeus Stevens College”?


In what media have you seen or heard about the college recently?OTHER


Is the College consistent in its message or identity? If not why?

• About as well as other colleges• Probably, but not widely communicated• I’ve heard very little of its message• Message seems to be serving those needing financial assistance and providing learning with hands on experience.• I think it provides a greater spread of educational opportunity that its identity. It is growing beyond its identity.• Not an inconsistent message. Just an insufficient message


What other College or Educational Institution would you compare Stevens to?

COMMENTS

• Vo-Techs, but more scholastic, meaning higher credibility, less accessible for average worker wanting training• For Profits entities like YTI that do not have TSCT’s reputation• Local Vo-Tech at the high school level• Local Vo-Tech Adult Night Programs


What distinguishes Thaddeus Stevens College?

COMMENTS

• Local heritage• Job placement for graduates• Upgrading of careers• Survived 100 years and keeps on improving• Facilities• Non profit vs. For profit• Geared toward trades• Excellence in achieving missions• It became college due to its credentials of excellent standards• It is forward thinking, innovative and progressive• Good for Lancaster area


What one thing could the College do to promote awareness?

COMMENTS

• With more companies to open up College facilities for field trips• Showcase graduates in local media and trade journals• Student testimonials• E-newsletters• Media on scholarships/outreach• Become an active participant in the City of Lancaster’s Community• Wake the “Sleeping Giant” image• Provide sessions for community & parents• Invite Guidance Counselors from HS and Vo-Tech to Stevens• Promote on the radio


BREAKOUT SESSIONSTake 20 minutes to discuss the following questions within your group.

Please include examples of best practices from your experiences.

1. Based on the information we just reviewed, do you feel the brand/image of the College is the right one for the school?

a) If your answer is no, please discuss what brand/image the college should focus on.

b) If your answer is yes, please discuss the best ways we can get the brand/image out to the public/businesses/etc.

2. If presented a marketing budget of $150,000 to cover the entire state of PA, how would you spend it to accomplish the goals discussed here.

cac marketing/branding survey results

Business

thaddeus stevens college

college consistent

college facilities

message message

local media

inconsistent message

insufficient message

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