THE Calle Ocho MUSIC Festival March 11, 2012

one of a

million

"Calle Ocho, in my eyes, is nothing short of a national treasure. It is THE premier, large-scale

event that is more than a festival, but a gathering of an entire community to celebrate its culture, and there to celebrate, share and show the world the size, importance and cultural influence of Latinos in America."

Alex Lopez, President, Lopez Negrete Communications

ORGANIZERS

Kiwanis Club of Little Havana is a

non-profit organization 501 c 4 and

a Florida Chapter of Kiwanis

International whose mission is

Serving the Children of

South Florida

EVENT FACTS

DATE/TIME

Sunday, March 11, 2012

10 AM to 7 PM

LOCATION

SW 8th

Street (Calle Ocho)

between 27th

to 8th

Avenue

DEMOGRAPHICS

75% Hispanic/25% Other,

median age 31,

Average Income $35K, families

FREE ATTENDANCE!

Pitbull and El Cata from his own MegaStage at Calle Ocho 2011

CALLE OCHO… is a Music Festival with all genres represented from Latin

Funk, Latin Rock, Christian, Country, Oldies, Jazz, Ultra, etc

Theme is ONE WORLD, we all come together as ONE!

will have a special folkloric cultural section with all countries

represented

is the largest street festival in the world (over 1.2 million

attendees each year)

Is part of Miami’s cultural diversity and showcase the flavors

and sounds of the Americas

is the marquee event of Carnaval Miami

is host to Corporate America’s biggest names

is a testing and tasting ground for new consumer products

Calle Ocho’s Economic Impact

Brings an estimated $40 Million to South Florida’s economy.

Total audience impressions of newspaper articles reaches a circulation of 15,865,231 Source: BurrellesLuce Clipping Service 2010

Greater Miami Convention and Visitors Bureau reports show the month of March holds the highest domestic passenger arrivals to Miami International Airport with 953,813 visitors in 2009 (followed by 796,435 in December)

Calle Ocho Street in Little Havana has shown an increase in visitors’ traffic from 6.2% in 2001 to 20.9% in 2010, much of it attributed to the festival.

General BenefitsCARNAVAL MIAMI GALA INVITATIONS

•An upscale gala held at the famous Vizcaya Museum

& Gardens on Friday, March 9, 2012

•Number of invitations varies according to level of

sponsorship

•Sponsor’s name is listed alphabetically on the

invitations

•List of 3,000 guests include national corporations,

multi-national agencies, local VIP and City and

County dignitaries

Media Benefits

Sponsor’s logos appear in the following promotional material:

Logo on a full page ad in El Nuevo Herald and The Miami Herald

Logo on a full page ad thanking all Sponsors in both El Nuevo Herald and Diario Las Americas

Sponsor’s name will appear listed in the following:

Calle Ocho Guide distribution 50,000

Carnaval Miami Magazine, distributed through El Nuevo Herald, circulation 120,000

SUPERSITE STAGES –varies between $50,000 and $150,000

CORPORATE PAVILIONS

$25,000 to $45,000

Musical Stages Available

Latin Funk Stage (Living Social.com)

Latin Rock Stage (______________)

Christian Music Stage (__________)

Oldies Music Stage (____________)

Latin Jazz Stage (______________)

Ultra Music Stage (_____________)

Mexican Music Stage (__________)

Teen DJ Mix Stage (____________)

Country Music Stage (Kiss Country )

PRODUCT SHOWCASE

$15,000 to $25,000Fees Vary According to footprint, size of tent, activities.

NEW FOR 2012

Change the demographic of the event with music

Continue to increase cultural aspects with Folkloric stages showcasing the colorful dance and costumes of the Americas

Calle Ocho Musical Festival with all genres of music

Highlight the Calle Ocho VIP Party for SPONSORS and media only at La Placita

One World theme represented by King of CarnavalMiami

A Pork Cookout competition to award the best tasting pork dish in Miami!

OTHER OPPORTUNITIESCustom proposals available upon requests including on site signage:

Calle Ocho VIP Party Sponsor

Light Pole Banners

Logo on Balloons

Police Tower Signage

Umbrella Sponsorship

Signage Walls at Intersections

Trolley/Transportation

Calle Ocho Map Guide Ads

CUSTOM PACKAGES

Available upon request:

Advertising Opportunities inside the Carnaval Miami Special

Section of El Nuevo Herald, distribution 120,000

Ads in Calle Ocho Map Guide (new this year)

Category Exclusivity Proposals

Multi-year contracts with incentives

Banner ads in www.carnavalmiami.com

Combo packages with multi-event opportunities at discounted

fees

Calle Ocho KidzZone 2012

Full day of family fun

Inside El Dorado parking lot (25th Avenue & 8 Street)

Musical Stage for kids’ entertainment

Sampling of kid-friendly products

Exclusive product within the KidsZone

Logo included in all newspaper ads

Logo included in Map Guide

On-site exposure

For a sponsorship information,

contact

Teresa CallavaDirector Sales & Marketing

305-644-8888

tcallava@carnavalmiami.com