DRIVING VALUE THROUGH VIDEO

Michael Weissman

General Manager

2

#C3NY

AGENDA Driving Value Through Video

1. Intro to Vimeo

2. Fun Stats

3. Three Stories

4. Q&A

3

#C3NY

INTRO TO VIMEO The Quality Platform for Video Creators and their Audiences

• Best-in-class, customizable HD player

• Clutter-free, no ad experience

• Simple, rock-solid privacy controls

• VOD monetization tools

• Supportive, positive community

Consumers &

Enthusiasts

Video Pro’s &

Video Sellers

Businesses &

Marketers

Family &

Friends

Fans &

Patrons

Customers &

Clients

Creator Platform Audience Networks

Professional grade tools

for all skill levels

Inspiring premium content

for all interests

Create and view on any device

4

#C3NY

INTRO TO VIMEO Vimeo Reaches ~170M Global Viewers per Month (and growing fast)

60

80

100

120

140

160

180Sep-1

1

Oct-

11

Nov-1

1

Dec-1

1

Jan-1

2

Feb-1

2

Mar-

12

Apr-

12

May-1

2

Jun-1

2

Jul-

12

Aug-1

2

Sep-1

2

Oct-

12

Nov-1

2

Dec-1

2

Jan-1

3

Feb-1

3

Mar-

13

Apr-

13

May-1

3

Jun-1

3

Jul-

13

Aug-1

3

Sep-1

3

Oct-

13

Nov-1

3

Dec-1

3

Jan-1

4

Feb-1

4

Mar-

14

Apr-

14

May-1

4

Jun-1

4

Source: ComScore Video Metrix

(MM)

5

#C3NY

FUN STATS ABOUT VIDEO And, yes, its true. Video does work.

1.8

millio

n

1 minute of video equates

to 1.8 million words (1)

64%

Consumers are 64% more likely to

purchase after viewing videos (2)

53x

Videos are 53x more likely to

appear on 1st SERP versus text (3)

3x

Social posts with video drive 3x

more inbound links versus text (4)

1. Forrester Research, Dr. James McQuivey

2. Comscore, August 2013

3. GigaOm.com, “The Great Video SEO Frontier”

4. SEOMoz, “What Makes a Link Worthy”

5. Forrester Research

200-

300%

Email with explainer video

increases CTR by 200-300% (5)

6

#C3NY

1. Using video to drive conversion and sales on-site (Gilt, Tesla)

2. Brand as original content producer (Filson)

3. Retailer as feature length film producer (Patagonia, Arcteryx)

THREE STORIES How are major retailers and brands using video?

7

#C3NY

STORY ONE: CONVERSION AND SALES Using video to drive conversion and sale on site through service or product

description

Gilt.com Homepage TeslaMotors.com

8

#C3NY

STORY TWO: ORIGINAL CONTENT PRODUCTION Emergence of the brand as original, quality content producer

9

#C3NY

10

#C3NY

STORY THREE: FEATURE LENGTH FILM PRODUCTION Brand becomes feature length film producer and sponsor

11

#C3NY

12

#C3NY

INSIDER TIPS Some basics to remember

1. Authenticity is key

2. Passionate storytelling

3. Make use of new technology

4. Sometimes it’s OK to give up control

5. Be vague with your creative brief

MICHAEL WEISSMAN | VIMEO General Manager, Creator Platform

mike@vimeo.com