CUSTOMER ADVISORY BOARD.ORGOnline CAB Design

WHY PUT A CUSTOMER ADVISORY BOARD (CAB) ONLINE?

This year we’re seeing more companies move their CAB’s online, as people become more reluctant to travel and best practices for new online technologies have evolved. The benefits are:

Reduction in the costs of managing a CAB by converting in-person meetings to online meetings

Scalability, by enabling multiple CAB's worldwide to be managed centrally online and get more customers involved; the average CAB has 5-10 people attending a meeting in-person, online CAB technology enables multiple CAB's of up to 50+ members.

Ability to engage Customer Advisory Group members more frequently online throughout the year to gather more insights.

More actionable customer insights as transcripts of all conversations are automatically captured online for further analysis.

KEY FEATURES REQUIRED

User Registration System – to ensure only current CAB members have access Social Profiles – to help socialize members with each other before they meet Social Networking – provides value from CAB membership by enabling members

to connect with each other Blogs – enables CAB Manager to post announcements, provide updates and get

feedback Polls – to quickly test ideas with the CAB on key topics Discussion Forums – to continue CAB discussions year-round after the official

meetings finish File Sharing – enables CAB members to share and collaborate on documents and

presentations Calendar with Event Registration and Outlook Invites - to manage all aspects of

physical and online meeting planning Surveys – to gather valuable insights from the CAB

EXAMPLE ONLINE CAB HOME PAGE DESIGN

Welcome to the XYZ Company Customer Advisory Board!

As a reminder the next Customer Advisory Board meeting is 1/9/2010 please register if you have not already done so here.

Please take a moment to complete your SOCIAL PROFILES and read the profiles of other members here!

What do you think is the biggest challenge facing our industry?

• Answer A

• Answer B

• Answer C

Monthly Poll

Jeff Murphy

Tina Phillips

Jane Morris

Peter Shaw

Joanne Smith

From the desk of the CAB Manager

2/3/2009 This week was a busy week for the CAB, we had our first meeting of the year which started with a presentation from our CEO Ron Phillips who stated the challenges that our organization faces and the role of the CAB in the next 12 months. It was good to see a great attendance by all involved and … click to read more

New Product Enhancements Discussion

Topics for the Next Meeting

Ideas for Promoting XYZ Product

Industry Challenges Discussion

CAB Meeting Agenda

Dave Phillips VP R&D Presentation

Product Roadmap

CAB Meetings Notes

Recent Visitor Profiles

Latest Discussion Forum Topics Most Popular File Downloads

CAB Announcements

Latest BLOG Posts

Events

HOW TO GET STARTED…

Please contact us at contact@customeradvisoryboard.org and we’ll put you in touch with suitable vendors with technology and a track record in creating and managing online CAB’s