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APPLE INC.Byte into an apple

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PRESENTED BY

HuzefaDeeptiDinesh

VinayHarmanjeet

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ABOUT COMPANYApril 1 st ,1976 - Founded

January 3 rd ,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

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PRODUCTS AND FIGURESHardware - Mac(personal computer series),Apple Remote Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

Retail stores - 183( 1 st in Manhattan, New York)

Competitors - HP, IBM, DELL

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VISION AND MISSION

VISIONMan is the creator of change in this world.As such he should be above systems and

structures, and not subordinate to them.MISSION

Apple is committed to bringing the best personal computingexperience to students, educators, creative professionals and

consumers around the world through its innovative hardware,software and internet offerings.

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ACHIEVEMENTS

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ANALYSIS

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SWOT ANALYSISSTRENGTHS

One of the oldest hardwaremanufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal to apple

Product diversification

WEAKNESSES

Focusing on internal engg.more than marketing

High price

Consumer faced problems withfaulty batteries

Had difficulties on some of its products quality control

Not issued dividends

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SWOT ANALYSISOPPORTUNITIES

Less expensive new productlines with quality.

Product line is functional andattractive.

Flexibility to its users.

ipods are able to communicate.

New car models with ipodconnectivity.

THREATS

Pressure from competitors.

Substitution effect

Technology changes at a rapidrate.

Forced to develop new products.

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PORTERS FIVEFORCES MODEL

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Substitutes

Supplier

New Entrants

Customer Existing

rivalry in theindustry

Threat of new entrants

Bargaining power of buyers

Substitute products & services

Bargaining power of the suppliers

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EXISTING RIVALRYWindows OS and media player for playing music and video( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP, Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)

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THREAT OF NEW ENTRANTS

Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The nextgoogle)

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BARGAINING POWER OF SUPPLIERS

Suppliers of processors and computer memory (Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

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BARGAINING POWER OFCUSTOMERS

Customers share music using peer-to-peer networkswithout paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms(Distributors)

Consumers/Businesses may reduce spending oncomputers if they fear economic downturns (Consumer Attitudes & Behaviors)

Consumer Refresh Cycles

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THREAT FROM SUBSTITUTES

Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,DVDs)

Alternative sources for videos (Cable, Broadcast,Theatres)

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RECOMMENDATIONS

FOR OTHERS:Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

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THANK YOU

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