Great days start with

By: Samantha March

Jordin JonesBenjamin HartsuffRobert Bergeron

Marty Quertermous

Kellogg’s is a company that has many different food items we encounter every day

“From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.” – Kellogg’s website

A local company founded in Battle Creek, Mi contributing to the surrounding communities

What is Kellogg’s?

In 1906, W. K Kellogg entered the cereal business.

Cereal was changing from fat-laden to lighter whole grain cereals.

W.K discovered by using the grit of corn also know as the “sweet heart of the corn,” the flake was produced better

Kellogg in the beginning…

To stand out against the 42 other cereals, Kellogg put his signature of each box.

Claiming that the corn flakes were “the original.”

Stepping apart from the others

With the product line and packaging techniques improving to meet the needs of an ever-changing and evolving consumer base, the Kellogg company was destined to forever change the world of cereal.

How the business became successful…

• Throughout the 1950’s the company introduced cereals including: Kellogg's Corn Pops, Kellogg's Frosted Flakes, and Kellogg's Honey Smack,

• Next 20 years brought new cereals such as Froot Loops, Applejacks, and Frosted Mini Wheat’s

Introducing new products

Kellogg During the Great Depression

• Businesses were either cutting back or closing

• W.K Kellogg doubled the amount of money spent on advertising

• W.K. Kellogg reduced the working hours and made 4 shifts instead of 3 so he could spread payroll amongst workers

Kellogg During the War

•  Employees leave for war and Kellogg starts to gear its business towards the war effort.

• During World War II, Kellogg provided packaged K-rations for the U.S. armed forces

• As a result of the company's many efforts during WWII, Kellogg was awarded the Army-Navy "E" flag

for excellence

New Products!

• Kellogg's Rice Krispie Marshmallow Treats recipe, first advertised in 1940

• Kellogg launched new whole-grain product lines like Kellogg's Raisin Bran in 1942

• Opened the company's second U.S. plant in Nebraska.

• The 1950’s meant national expansion into California and Tennessee, as well as internationally into Mexico and New Zealand.

• Company built advanced technology cereal plants in Battle Creek,

London, and Ontario.

• Opened new plant in South Korea

An increasing presence

• Above are pictures of Kelloggs celebrating the grand opening of a new location

 

An increasing presence

• Growing interest in nutrition led to expanding nutrition information programs Published nutrition policy

• The first company pioneering the concept to volunteer list of the amount of sugar in cereals on the side panel

Offering information

• Below a two products with the nutrition labels initially released by Kellogg’s. • Science based groups affirmed importance of grain in diet, high fiber

cereals.

Nutritional Labels

• Kellogg's first public offering was January 9, 1952. 415,600 shares were offered at $23.75 per share. Approximately 4,000 investors took part.• It has traded on the New York Stock Exchange under the ticker symbol

K since March 20, 1959• Kellogg only offers one type of stock, common, to all investors

A new public company

The success of •In 1997, Kellogg made a significant step forward in its food science research activities by opening the $75 million W.K. Kellogg Institute for Food and Nutrition Research in Battle Creek. In 1999, Kellogg acquired Worthington Foods, the top producer of soy-based meat alternatives.

•Remains leader in cereal and continues to open more plants worldwide.

•Now available in 180 countries across the world . They still provide you and your family with better breakfasts that lead to better days, and they flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.

• Forbes, "World's Most Reputable Companies"• Kantar Retail, "2012 U.S. PoweRanking of Top Suppliers"• Newsweek, "2012 Global Green Ranking"• Forbes, "World's Most Powerful Brands"• Hispanic Business, "Best Companies for Diversity Practices"

Recognition 2012

• APCO Worldwide, "Top 100 Most Loved Companies”• Working Mother, "Best 100 Companies" • Forbes, "100 Most Innovative Companies“• Computerworld, “100 Best Places to Work in IT”• Forbes, "World’s Most Reputable Companies"

Recognition 2013

• Through the many accomplishments of this company, one thing remains to be true: a family oriented business that focuses on local communities.

• While the company keeps growing, their values remain to be the same.

A company close to home

• We hope you have learned as much about Kellogg’s as we have.

• A Group 4 presentation, by Samantha, Jordin, Robert, Benjamin, and Marty

Conclusion