By: Abbie DunawayChristina MyersKylie Robertson

A division of SprintContract-free wireless service2009 North American prepaid mobile

service of the year by Frost and Sullivan

Features: - “Nationwide talk, text, web,

and walkie-talkie”

17500 cities on the Nextel NetworkNo taxes or extra feesOffered in 20,000 retail stores nation

wide Re-Boost available in 100,000 outlets

Appeals to rationale based on cost savings

- Utilitarian Highlights product

features & advantages Use of animation,

celebrities and humor Call to action websites

http://www.vset.net/images/boost-mobile-pigs.jpg http://4.bp.blogspot.com/_Qi2h9BFzDBA/SbfQeacdOZI/

AAAAAAAAAhw/ucgpMNdrGDI/s400/unwronged_bicycle2_021509.jpg

http://www.totalprosports.com/wp-content/uploads/2009/05/danica-patrick-signs-some-man-boobs-in-new-commercial.jpg

http://www.boostmobile.com/ http://www.youtube.com/watch?v=si1uFc1QrBg http://www.youtube.com/watch?v=RGObGID6Cr4 http://www.youtube.com/watch?v=iT89qfDx3yM