buzzquotient inbound marketing 101

copyright © buzzquo0ent.com 1 05/07/13

inbound 101

what’s your bq?


inbound is naturally human

they say.. If you talk to someone like adver3sement they will punch you in face. friends, family Endorsements cri0que, appreciate ques0on, reply conversa0on, argue like, love are human values inbound techniques use.


outbound vs. inbound

outbound marke-ng inbound marke-ng

outbound techniques “push product or service on customers”

inbound techniques “ earn people’s interest instead of pushing the product on to them”

one way communica0on two way communica0on

buy banners, ad spots, cold calls, email campaigns

search , social, blog, referrals

marketers do not engage marketers engage


inbound is real

•  Spending on content marke0ng, video marke0ng, and social media will increase by 15.1% in 2013 to a total of $118.4 billion. (Source: eMarketer)

•  Nine in 10 organiza0ons market with content.

(Source: Content Marke0ng Ins0tute) •  According to 37% of marke0ng managers, the most

important way to engage customers is content-‐led websites. (Source: The CMA)

•  78% of chief marke0ng officers think custom content is the future of marke0ng. (Source: Hanley-‐Wood Business Media)


inbound is real

•  Companies with fewer than 10 employees typically allocate 42% of their marke0ng budget to content. (Source: Content Marke0ng Ins0tute and Marke0ng Profs)

•  The average, annual spend on branded content

outsourcing was a $371,364, and $987,417 for companies that exclusively outsource. (Source: Custom Content Council)

•  Lack of human resources (42%) and lack of budget

(35%) are key barriers to content marke0ng. (Source: eConsultancy and Outbrain)

•  Crea0ng original content was seen as the biggest challenge for 69% of content marketers. (Source: Curata)


inbound is real

•  Eight out of 10 CMOs believe custom content should be an integral part of a marke0ng strategy.(Source: Hanley-‐Wood Business Media)

•  The use of video content has risen from 52% in 2011 to 70% in 2012. (Source: Content Marke0ng Ins0tute and Marke0ng Profs)

•  The use of mobile-‐op0mized content marke0ng has risen from 15% in 2011 to 33% in 2012. (Source: Content Marke0ng Ins0tute and Marke0ng Profs)

•  The use of virtual video conferences has risen from 10% in 2011 to 28% in 2012. (Source: Content Marke0ng Ins0tute and Marke0ng Profs)


the nuts and bolts of inbound


inbound flow


who benefits from inbound?

big brands new products on the block for profit companies not for profit organiza3ons local and loca3on based businesses celebri3es events/ movies


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