buzz12 physician practice presentation

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Marketing Program Marketing Program Advice: Advice: Physician Practices Physician Practices

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Presentation from meeting July 12th, 2012 at Brookwood Medical Center.

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Page 1: Buzz12 Physician Practice presentation

Marketing Program Marketing Program Advice:Advice:

Physician PracticesPhysician Practices

Page 2: Buzz12 Physician Practice presentation

About Buzz12About Buzz12

Helping companies and institutions create and execute digital marketing strategies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

Page 3: Buzz12 Physician Practice presentation
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““Lead Machine”Lead Machine”

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Why content marketing?Why content marketing?Educate and informEducate and inform

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Why content marketing?Why content marketing?Thought leadershipThought leadership

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Why content marketing?Why content marketing?Show off expertiseShow off expertise

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Why content marketing?Why content marketing?Attract, nurture leadsAttract, nurture leads

Page 9: Buzz12 Physician Practice presentation

Why content marketing?Why content marketing?Attract, nuture leadsAttract, nuture leads

Page 10: Buzz12 Physician Practice presentation

Why content marketing?Why content marketing?Educate and informEducate and inform

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Why content marketing?Why content marketing?SEO!SEO!

Page 12: Buzz12 Physician Practice presentation

Why content marketing?Why content marketing?SEO!SEO!

Page 13: Buzz12 Physician Practice presentation

Why content marketing?Why content marketing?SEO!SEO!

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Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

E-newsletter

Reputation Manageme

nt

Recommendations for Recommendations for digital strategy digital strategy

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Digital Marketing Campaign

Research

ResearchResearch

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ResearchResearch

Your brand

Your competition

Your industry

Your customers

Your prospects

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Digital Marketing Campaign

ResearchStrategy

StrategyStrategy

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StrategyStrategy

Recommend WHERE to participate (Facebook, Twitter, Pinterest, blog, niche social media sites, etc.)

Editorial calendar for content

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Digital Marketing Campaign

ResearchStrategy

Blog/Blog/content marketingcontent marketing

Blog/content

marketing

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Blog/Content Blog/Content MarketingMarketing

Development and writing of a blog

Article marketing, white papers, case studies, infographics

Online PR distribution opportunities

Email autoresponder series

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Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

Social media Social media

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Social media Social media outsourcingoutsourcing

Custom brand your social media sites

Opt-in forms for E-newsletter

Find followers

Engaging with followers

Update & content publishing

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Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

E-newsletter

E-newsletterE-newsletter

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E-newsletterE-newsletter

Most effective “pull together” of all content marketing efforts.

Non-salesy – only one call to action.

Repurposing of best content from period before.

Drives non-social media participants to your website and your blog.

Page 25: Buzz12 Physician Practice presentation

Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

E-newsletter

Reputation Manageme

nt

Reputation Reputation ManagementManagement

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Reputation Reputation ManagementManagement

Watch what is being said about your brand.

Respond to comments on blogs and articles.

Look for mentions on social media and anywhere on the internet.

Can’t control negative press; CAN be aware of when it happens.

Tip: use Google Alerts: (www.google.com/alerts)

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Short on time?Short on time?Start a blog

(www.wordpress.com) Start gathering email addressesGet Constant Contact accountDo monthly/quarter eNewsletter

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Content calendarContent calendar

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Getting docs to blogGetting docs to blogInterview them verbally on topic.Record conversation; transcribe

later.Cut to 500 words or so:

◦Short paragraphs◦Short sentences◦Good opening and closing sentence◦Provocative memorable headline◦KEEP IN colloquial, personality-

specific phrases and language.

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Buzz12 resources:Buzz12 resources:

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