buzz12 physician practice presentation
DESCRIPTION
Presentation from meeting July 12th, 2012 at Brookwood Medical Center.TRANSCRIPT
Marketing Program Marketing Program Advice:Advice:
Physician PracticesPhysician Practices
About Buzz12About Buzz12
Helping companies and institutions create and execute digital marketing strategies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
““Lead Machine”Lead Machine”
Why content marketing?Why content marketing?Educate and informEducate and inform
Why content marketing?Why content marketing?Thought leadershipThought leadership
Why content marketing?Why content marketing?Show off expertiseShow off expertise
Why content marketing?Why content marketing?Attract, nurture leadsAttract, nurture leads
Why content marketing?Why content marketing?Attract, nuture leadsAttract, nuture leads
Why content marketing?Why content marketing?Educate and informEducate and inform
Why content marketing?Why content marketing?SEO!SEO!
Why content marketing?Why content marketing?SEO!SEO!
Why content marketing?Why content marketing?SEO!SEO!
Digital Marketing Campaign
ResearchStrategy
Social media
Blog/content
marketing
E-newsletter
Reputation Manageme
nt
Recommendations for Recommendations for digital strategy digital strategy
Digital Marketing Campaign
Research
ResearchResearch
ResearchResearch
Your brand
Your competition
Your industry
Your customers
Your prospects
Digital Marketing Campaign
ResearchStrategy
StrategyStrategy
StrategyStrategy
Recommend WHERE to participate (Facebook, Twitter, Pinterest, blog, niche social media sites, etc.)
Editorial calendar for content
Digital Marketing Campaign
ResearchStrategy
Blog/Blog/content marketingcontent marketing
Blog/content
marketing
Blog/Content Blog/Content MarketingMarketing
Development and writing of a blog
Article marketing, white papers, case studies, infographics
Online PR distribution opportunities
Email autoresponder series
Digital Marketing Campaign
ResearchStrategy
Social media
Blog/content
marketing
Social media Social media
Social media Social media outsourcingoutsourcing
Custom brand your social media sites
Opt-in forms for E-newsletter
Find followers
Engaging with followers
Update & content publishing
Digital Marketing Campaign
ResearchStrategy
Social media
Blog/content
marketing
E-newsletter
E-newsletterE-newsletter
E-newsletterE-newsletter
Most effective “pull together” of all content marketing efforts.
Non-salesy – only one call to action.
Repurposing of best content from period before.
Drives non-social media participants to your website and your blog.
Digital Marketing Campaign
ResearchStrategy
Social media
Blog/content
marketing
E-newsletter
Reputation Manageme
nt
Reputation Reputation ManagementManagement
Reputation Reputation ManagementManagement
Watch what is being said about your brand.
Respond to comments on blogs and articles.
Look for mentions on social media and anywhere on the internet.
Can’t control negative press; CAN be aware of when it happens.
Tip: use Google Alerts: (www.google.com/alerts)
Short on time?Short on time?Start a blog
(www.wordpress.com) Start gathering email addressesGet Constant Contact accountDo monthly/quarter eNewsletter
Content calendarContent calendar
Getting docs to blogGetting docs to blogInterview them verbally on topic.Record conversation; transcribe
later.Cut to 500 words or so:
◦Short paragraphs◦Short sentences◦Good opening and closing sentence◦Provocative memorable headline◦KEEP IN colloquial, personality-
specific phrases and language.
Buzz12 resources:Buzz12 resources:
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