Upload File

buying influences

24

Upload: paulette-lemaire

Post on 02-Jan-2016

26 views

Category:

Documents


1 download

Report

Tags:

DESCRIPTION

Buying Influences. Morality. Commodity Pricing Increases. Techno Organic Balance. Customization on Demand. Search for Security. Reduction of Excess. Femininity. Second Home Purchases. Mosaic Influences. Mainstream Luxury. Kirsch Marketing Campaign. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Buying Influences
Page 2: Buying Influences
Page 3: Buying Influences

Buying InfluencesBuying Influences

Mainstream LuxuryMainstream Luxury

Reduction of ExcessReduction of Excess Search for SecuritySearch for Security

MoralityMorality Commodity Pricing IncreasesCommodity Pricing Increases

FemininityFemininity

Customization on DemandCustomization on Demand

Second Home PurchasesSecond Home Purchases

Techno Organic BalanceTechno Organic Balance

Mosaic InfluencesMosaic Influences

http://www.apple.com/ipod/specs.html
http://www.vacationhomes.com/14854
Page 4: Buying Influences
Page 5: Buying Influences
Page 6: Buying Influences
Page 7: Buying Influences
Page 8: Buying Influences
Page 9: Buying Influences
Page 10: Buying Influences
Page 11: Buying Influences
Page 12: Buying Influences
Page 13: Buying Influences
Page 14: Buying Influences

Kirsch Marketing Campaign

Page 15: Buying Influences

2004 Kirsch Print Advertising

• Over 82 million impressions generated Q4 in upscale home décor/decorating pubs

Page 16: Buying Influences

2005 Kirsch Advertising Campaign

• Focus on “Total Window”• Consumer Advertising

– September to November 2005

• Trade Advertising• 2005 PR Campaign

Insert Image

Page 17: Buying Influences

New Product Development

Page 18: Buying Influences

New Product Development

Page 19: Buying Influences

Prototype Testing

Page 20: Buying Influences

Functional Testing

Page 21: Buying Influences

Environmental Testing

Page 22: Buying Influences

Final Product

Page 23: Buying Influences

RESULTS OF NPD

• Estate Ultra – WCMA Best New Technical Innovation & Apex Best Design 2004

• Quick Shade - WCMA Best New Innovation 2004

• Cellular Shade Sample Book- WCMA New Sampling Program 2004

• Buckingham – WCMA Best New Design 2005• Wood Trends – WCMA Honorable Mention

New Design 2005

Page 24: Buying Influences

Drapery Hardware Survey 2005


COLDWELL BANKER BAIN EXPERT RESOURCE GUIDE m… · Coldwell Banker Bain Expert Resource Guide Home Buying and Selling Trends and Other Influences on Puget Sound Region Markets The

16 - 1 Chapter 16 Cultural Influences on Consumer Behavior By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition

Buying roles & family influences

The syllabus shall include questions on General Knowledge ... · Consumer and organizational buying behaviours influences on ... Industrial Disputes ... Greedy approach, Dynamic programming,

Sixth Canadian Edition Consumer Behaviour - Pearson · PDF fileSixth Canadian Edition Buying, having ... chapter 14 Cultural influences on Consumer Behaviour 425 chapter 15 the Creation

What Influences Buying Leisure Services Coupons on Online … · 2021. 3. 18. · same products and services, and among group buying sites (Cheng, Huang, 2013) and even traditional

About Buying Agent & Buying House

Capitalizing on the Mobile Influences of Car Buying

The Psychology of Colour Influences Consumers Buying

Political History of China. POLITICAL DEVELOPMENT Four influences: Geographical Influences Historical Influences before 1949 Historical Influences of

CHAPTER 3 BUYER BEHAVIOR. Buying Units and Roles Buying Process Influences on Buyer Behavior

How web content influences the buying process

Corporate social responsibility influences on …...corporate social responsibility influences on university students buying behaviour september · december 2006 · esic market to

Chapter Six - · PDF file9/4/2017 · Business buyer behavior refers to the buying behavior ... Business Buyer Behavior Major Influences on Business Buyers Environmental Factors Demand

THE STATE OF SOCIAL MARKETING - SEO Agency ......understand that social influences buying decisions through many stages of the marketing funnel. Not surprisingly, 74.1% of respondents

Factors influencing Chinese consumer behavior on …utcc2.utcc.ac.th/utccijbe/_uploads/InProcess/201511...5 person has a distinct personality that influences buying behavior. Personality

Consumer Behavior Environmental influences Environmental influences on consumer behavior

2007 Buying Influences

Vol. 1 No. 3, 2015 Buying Behavior: The Moderating Role of ... · also influences on consumer buying behavior pattern (Bailey & Sood, 1993). In this model, cognitive theory is core

Influences of Facebook Advertisement on the Buying Behavior of …hrmars.com/hrmars_papers/Influences_of_Facebook... · 2019-03-24 · research has done yet between Bangladesh and

Economic Influences Religious Influences Political Influences Area – Geographic Influences Social Influences Intellectual Influences

Theories of Personality Chapter 13. Measuring Personality Genetic influences on personality Environmental influences on personality Cultural influences

The Psychology of Colour Influences Consumers Buying ... · The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study J Suresh Kumar* Abstract Colour

“A Study on Factor Influencing Buying Behavior of ... · influencing consumer behavior towards organized retailing, their source of purchasing and the factors which influences their

Theories of personality chapter 2. Overview Psychodynamic influences Genetic influences Environmental influences Cultural influences The inner experience

Australian on-premise wine: what influences wine buying decisions? · Australian on-premise wine: what influences wine buying decisions? This paper is one in a series from research

Buyer Behaviour Reading: Chapter 5 MKTG 201: First Semester 2010 Overview Influences on Consumers Buying Behaviour The Consumer Decision Making Process

Islamic Influences On Spanish Architecture Islamic Influences On

Organisational buying behav- iour - diva-portal.org4001/FULLTEXT01.pdf · Organisational buying behav-iour Criteria and influences in the buying process within high commercial

Influences Influences 1. Influences 2 What you will learn about in this topic: 1.Cultural influences 2.Health and well-being influences 3.Image influences

Options Order Flow, Volatility Demand and Variance Risk ... · influences prices and implied volatility of options. For example, Bollen and Whaley (2004) show that net buying pressure

Consumer Purchasing Chapter 4. What Influences Your Buying Decisions? By yourself or with a partner, come up with 10 factors that could affect your decision

An empirical study to Understand the Factors that Influences Consumer Buying Behavior in Organized Housing Projects with Special Reference to Delhi-NCR

Section 6-1 Consumer Purchasing. Factors that Influence Buying Decisions, “What Influences you to make a Purchase?” No matter how much of how little you

What Influences Buying Leisure Services Coupons on … · What Influences Buying Leisure Services Coupons on Online Group Buying? ... analysis of literature; ... What Influences Buying