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An analysis of Wine Country Real Estate

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  • & Buyers Guide 2014

    Full Spectrum

  • 2

    Full Spectrum 338 Healdsburg Ave.

    HEALDSBURG , CA 95448 707.433.2000

    DianneVernon@sbcglobal.net

    tel: 877.630.7732

    Bob@BobPennypacker.com

    tel: 707.799.6032

    Dianne

    Bob

    & Dianne Vernon Bob Pennypacker Because Confidence is Earned

    Speaking the Language of Luxury Real EstateFluently

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    W ith backgrounds in architecture, corporate sales, marketing, and home building, Bob and Dianne bring a unique perspective to their work as real estate professionals...and they love every minute of it. When you meet them, you can just

    feel their passion for homes and for helping people with their real estate vision. They

    feel it is a privilege to be invited into your life to help with such an important decision.

    Ready to turn your ideas into reality? Contact Bob or Dianne, and theyll help guide

    you on your real estate journey.

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    Welcome to Healdsburg

    H ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone! Although our beautiful town has grown to be a sought after destination it is simply not true that

    home ownership in Healdsburg is restricted to the wealthy. Bob and Dianne have taken on the Healdsburg statistics as well as surrounding environs- to help bring to light an accurate homebuyers price

    scenario. We have stratified the homes into segments depending on your neighborhood preferences.

    Healdsburg and Vicinity 2009 2010 2011 2012 2013 2013 deviance from max/

    min

    Average Home Area (SF) 1,842 1,884 1,948 1,878 1,881

    Sales Volume (units) 149 167 176 233 215 44%

    DOM 164 161 143 139 113 -31%

    $/sf 376.07 441.88 347.86 362.50 437.52 16%

    AverageSales Price 739,102 837,389 711,731 785,030 883,156 24%

    Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000

    Lowest 105,700 55,000 121,000 148,000 165,000

    Sales Volume ($) 110,126,261 139,843,908 125,264,680 182,912,088 189,878,476 72%

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    bother even looking for a home. The truth is, there are plenty of homes to choose from and with a creative real estate professional leading the way, you will find the property that you desire. In reviewing recent past years real estate sales

    statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for your budget.

    Very few conclusions can be drawn from the statistics illustrated below other than we have a strong real estate market in Healdsburg and we are recovering nicely from the mortgage crisis in 2007. Prices have risen 24% as compared to five years ago, the relative number of homes sold has gone up accordingly and the time a property is on the market (days on market-DOM) is down. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why

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    The Healdsburg Real Estate Market

    Starter Homes

    It is important to note that the number of homes being sold in this category has continued to rise.

    There are more starter homes be-ing built in Healdsburg due to the increase of buyers

    The prices have climbed in the last couple of years but have not gone out of reach

    Of the 51 starter homes that were sold in 2013, 42 of those were un-der $500,000!

    Starter Homes (up to 1,500 sf on lots smaller

    than 8,000 sf) 2009 2010 2011 2012 2013

    2013 deviance from max/min

    Average Home Area (SF) 1,140 1,229 1,221 1,229 1,258

    Average Lot Area (SF) 5,019 5,422 5,316 5,112 4,906

    Sales Volume (units) 39 58 57 65 51 31%

    DOM 139 149 108 87 60 -60%

    $/sf 317.70 284.26 274.39 287.38 341.47 24%

    AverageSales Price 358,615 352,804 330,403 339,803 415,437 26%

    Highest 525,000 799,000 730,000 590,000 900,000

    Lowest 170,000 113,000 121,000 148,000 225,000

    Sales Volume ($) 13,986,000 20,462,623 18,832,985 22,087,190 21,187,290 51%

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    Mezzo Market

    Mezzo Market Homes (1,500-2,100 sf on up to 5

    acres) 2009 2010 2011 2012 2013

    2013 deviance from max/

    min

    Average Home Area (SF) 1,789 1,747 1,701 1,737 1,777

    Average Lot Area (acres) 0.50 0.72 0.50 0.62 0.52

    Sales Volume (units) 58 37 55 80 54 -7%

    DOM 180 151 121 139 105 -14%

    $/sf 314.15 316.18 271.11 306.56 351.51 16%

    Sales Price 566,617 551,559 494,494 550,943 645,857 24%

    Highest 1,325,000 1,050,000 1,225,000 1,600,000 2,000,000

    Lowest 160,000 280,000 175,000 178,000 221,921

    Sales Volume ($) 32,863,780 20,407,685 27,197,158 44,075,409 34,876,271 71%

    The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.

    This level of home was least impacted by the mortgage crisis as the buyers that would normally be moving up stayed in their

    starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.

    This category serves a very large group in Healdsburg as do the starter homes belying the notion of restricted to the wealthy

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    The Healdsburg Real Estate Market Downtown

    T

    housands of years ago, this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers.

    The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fitch in 1841 ( Fitch Mountain was named in his honor).

    Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander

    Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here.

    Over the years, these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later!

    Downtown Sales 2009 2010 2011 2012 2013 2013 deviance

    from max/min

    Average Home Area (SF) 1,723 1,658 1,656 1,770 1,762

    Average Lot Area (SF) 6,583 8,367 10,575 9,958 8,517

    Sales Volume (units) 33 20 29 33 33 65%

    DOM 133 115 127 111 49 -58%

    $/sf 368.68 418.67 383.79 424.45 472.12 28%

    AverageSales Price 639,197 691,100 634,259 645,930 782,470 23%

    Highest 1,325,000 1,850,000 1,265,000 2,500,000 2,100,000

    Lowest 335,000 210,000 210,000 290,000 400,000

    Sales Volume ($) 21,093,500 13,822,000 18,393,500 21,315,700 25,821,500 87%

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    Just about every day a visitor comes in to our offices at the cor