business wise drip email marketing

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Drip Marketing via Email Drip Marketing via Email

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Page 1: Business Wise Drip Email Marketing

Drip Marketing via EmailDrip Marketing via Email

Page 2: Business Wise Drip Email Marketing

ProspectsProspects

Your Marketing MessageYour Marketing Message

Drip MarketingDrip Marketing

Message 1

Message 2

Message 3

Message 4

Message 5

Message 6

Message 7

Message 8

Message 9

Message 10

Message 11

Message 12

Click Thrus = Measured Results !Click Thrus = Measured Results !

Page 3: Business Wise Drip Email Marketing

Log-in to the system with your Internet Browser.Log-in to the system with your Internet Browser.

Page 4: Business Wise Drip Email Marketing

Simple user tools to manage your campaign.Simple user tools to manage your campaign.

Page 5: Business Wise Drip Email Marketing

See details for each message sent.See details for each message sent.

Page 6: Business Wise Drip Email Marketing

Click thru details tracked for each message.Click thru details tracked for each message.

Page 7: Business Wise Drip Email Marketing

Messages appear as 1-to-1; not as 1-to-many.Messages appear as 1-to-1; not as 1-to-many.

Your contact information.Your contact information.

Messages are to the person; not to the title.Messages are to the person; not to the title.

Opt-outs are handled automatically by the system.Opt-outs are handled automatically by the system.

Page 8: Business Wise Drip Email Marketing

Supports Standard Text ContentSupports Standard Text Content

Page 9: Business Wise Drip Email Marketing

Supports Custom HTML ContentSupports Custom HTML Content

Page 10: Business Wise Drip Email Marketing

Track Who Clicks on What LinkTrack Who Clicks on What Link

Page 11: Business Wise Drip Email Marketing

You select the firms in You select the firms in your target market using your target market using the demographic data the demographic data from the Business Wise from the Business Wise data base.data base.

Select the contacts you Select the contacts you desire based on their desire based on their business titles.business titles.

Page 12: Business Wise Drip Email Marketing

34%47%

55%62%

74%

89%95% 97% 97%

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1-3 4-9 10-24 25-49 40-99 100-249 250-499 500-999 1,000+

Co mp any S iz e b as e d o n Numb e r o f Emp lo ye e s

Reach More Key Decision Makers with Business Wise

% o f C o nta c ts with Ema il

Page 13: Business Wise Drip Email Marketing

Drip Marketing BenefitsDrip Marketing Benefits

Save time…• Engage prospects simultaneously.• Without your time and effort; prospects receive personalized “one-to-one”

marketing messages, repeatedly.• Spend your time meeting with the right prospects at the right time.

Drive prospects to your website…• Gain “top-of-mind” status; it takes 9 conscious exposures before prospects act.• Educate and expose your prospects to your firm’s expertise.• Build brand awareness and trust with multiple messaging.

Get Results…• Nurture prospects to client relationships with repeated prospect touches of drips.• Reach future clients at each stage of their buying cycle through multiple (12)

messages.• Generate leads, inquiries, and sales from your target market.