business strategy assessment- stakeholder analysis & mapping

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Stakeholder Analysis and Mapping of HSBC Marketing Assignment Free Sample - Considering the models of stakeholder theory promulgated either by Freeman, Mitchell et al or Donaldson and Preston. Published by: https://expertassignmenthelp.com/ Filename: 1SAMPLE16C41-Marketing-HSBC-Stakeholder-Analysis-and-Mapping.PDF For more free samples visit: https://expertassignmenthelp.com/marketing-assignment-help/ Uploaded: April 26, 2016 Enjoy Abstract The stakeholders of HSBC can be categorized, as shown below (Mitchell, Agle, & . Wood, 1997). Dormant stakeholder: The dormant stakeholders of HSBC are its community members, who have minimum interaction with the firm, and lack urgency and immediate attention. But, they also have enough power, as they have an influence in the brand value and reputation of the company. Demanding stakeholders: These stakeholders are in the form of aggrieved customers, whose claims are treated on an urgent basis. Dominant stakeholders: These are in the form of anti-globalists (who oppose liberalization in global trade practices), capitalists and business customers, who hold a strong power, enough to influence decision making within the firm. Dangerous stakeholders: These stakeholders are in the form of competitors of HSBC in the banking and investment sector. They have both a strong power as well as urgency factor. Dependent stakeholder: These are in the form of employees working at the operational level. They high both legitimacy as well as urgency, but have a low power influence. Definitive stakeholders: These occur in the form of HSBC executive board, its shareholders, Governments, media and analysts which possess, power, influence as well as legitimacy.

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Stakeholder Analysis and Mapping Length: 500 words and map Consider the models of stakeholder theory promulgated either by Freeman, Mitchell et al or Donaldson and Preston.Using one of these frameworks outlined in either the text or readings, construct a stakeholder map for an organisation with which you are familiar. You should include both internal and external stakeholders and be as comprehensive as possible. Using the model of stakeholder typology associated with your chosen framework, categorise these stakeholders appropriately. For example, on page 42 of the text , stakeholders are identified as dormant, demanding, dominant, etc. Try to identify specific stakeholders that are currently being neglected by the current approach to business, especially those in the more influential categories (such as dominant, definitive and dependent). Then develop ideas on how you might correct the situation and engage more appropriately with these stakeholders. In no more than 500 words, summaris

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Page 1: Business Strategy Assessment- Stakeholder Analysis & Mapping

Stakeholder Analysis and Mapping of HSBC

Marketing Assignment Free Sample - Considering the models of stakeholder theory

promulgated either by Freeman, Mitchell et al or Donaldson and Preston.

Published by: https://expertassignmenthelp.com/

Filename: 1SAMPLE16C41-Marketing-HSBC-Stakeholder-Analysis-and-Mapping.PDF

For more free samples visit: https://expertassignmenthelp.com/marketing-assignment-help/

Uploaded: April 26, 2016

Enjoy

Abstract

The stakeholders of HSBC can be categorized, as shown below (Mitchell, Agle, & . Wood,

1997).

Dormant stakeholder: The dormant stakeholders of HSBC are its community

members, who have minimum interaction with the firm, and lack urgency and

immediate attention. But, they also have enough power, as they have an influence in

the brand value and reputation of the company.

Demanding stakeholders: These stakeholders are in the form of aggrieved customers,

whose claims are treated on an urgent basis.

Dominant stakeholders: These are in the form of anti-globalists (who oppose

liberalization in global trade practices), capitalists and business customers, who hold a

strong power, enough to influence decision making within the firm.

Dangerous stakeholders: These stakeholders are in the form of competitors of HSBC

in the banking and investment sector. They have both a strong power as well as urgency

factor.

Dependent stakeholder: These are in the form of employees working at the

operational level. They high both legitimacy as well as urgency, but have a low power

influence.

Definitive stakeholders: These occur in the form of HSBC executive board, its

shareholders, Governments, media and analysts which possess, power, influence as well as

legitimacy.

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