business strategies of football clubs

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Business Strategies of Football Clubs Litesh Bhatia- Suraj Chopda- Kushal Chaudhari- Kirankumar Dash-

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Page 1: Business strategies of football clubs

Business Strategies of Football Clubs

Litesh Bhatia-Suraj Chopda-

Kushal Chaudhari-Kirankumar Dash-

Page 2: Business strategies of football clubs

History of the Game

Page 3: Business strategies of football clubs

Leagues of the World

Page 4: Business strategies of football clubs

Strategy of a club

• Revenue Model

• Expenses

• Brand Value

Page 5: Business strategies of football clubs

Revenue Areas• Match-day Ticket Sales & Hospitality• Broadcasting Rights

• Sponsorships & Endorsements• Dedicated TV Channels & Radios

• Merchandise & Memorabilia• Franchises & Partnerships

• Betting & Gaming• Pre Season Tours

Page 6: Business strategies of football clubs

Expenses

Page 7: Business strategies of football clubs

Assets

• Fan Base• Manchester United – 350 mn • Barcelona FC – 261 mn• Real Madrid - 180 mn

• Stadiums • Hospitality

Page 8: Business strategies of football clubs

• Brand Equity ValueBrands are the most valuable intangible assets in

business today

Page 9: Business strategies of football clubs

How is the Value decided?

Page 10: Business strategies of football clubs

What determines the success of a football clubs? 1) Trophies, honors , wins 2) Financial wins (Profit making)Let see where your club is placed!!!

Page 11: Business strategies of football clubs

Variables affecting strategies of club

Football clubs

Playing Squad

Management Staff

Playing time each

playerTrophies

Page 12: Business strategies of football clubs

Styles

• Madridista (Galacticos)

• Ajax FC (Youth System)

• Rock Like Porto FC (Transfer player earn money)

Page 13: Business strategies of football clubs

Craziness of transfer market!!

• How is a player valuated?

Page 14: Business strategies of football clubs

9 Factors To Determine a Football Players Transfer Value

• Squad status• Age• Talent • League Factor• Premium Position• Adaptability• Depreciation• Image rights• Iconic Status

Page 15: Business strategies of football clubs

Broadcasting & TVs

• Viewership – 900 mn homes in 202 counties• Broadcasting Rights -$ 6 bn Annually

Page 16: Business strategies of football clubs

Merchandise Stores & Sales

• Kits • Training Apparel• Fashion Apparel• Baby Accessories• Equipments

Luggage's Golf Accessories Others

• Home wears• Magazines• Prints & Posters• Souvenirs• Gifts

o Watcheso Jewellery o DVDso Bookso Executive Gifts

Page 17: Business strategies of football clubs

Franchises

• Coffee Bars

• Restaurants

• Megastores

• Gamplexes

• Online Football Markets

Page 18: Business strategies of football clubs

Thank You

“Impossible is just a big word thrown around by small men who find it easier to live the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”