business social media 101
TRANSCRIPT
Business Social Media 101
Your Customers Are Waiting!
Old School Truth:
Marketing has shifted from a one-way broadcast to a multi-point conversation
The Shift To Social Platforms
The new “word of mouth”is online social media like Facebook and Twitter
YouTube gets >490,000,000 +
visitors a month who watch
more than 21,000,000,000
videos
Marketing online isn’t an
option anymore —
it’s a requirement
So what is the Value to
your Business?
It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
People might not be searching for your business, but when they are searching for solutions!
Fact- 97% of consumers use online searches when
researching products, services that your business can provide!
www.possesocialmedia.com
Social Media Allows Businesses Too!
•Expand your sphere of influence
•Create groups of like minded people
•Generate New leads
•Provide real time Customer Service
Social Media Allows Businesses Too!
•Respond quickly to Create loyalty
•Build Trust and gain new referrals
•Promote client Video Testimonials
www.possesocialmedia.com
Expand Your Customer Reach!
Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
Fact
Social Media presents an opportunity for all businesses to differentiate themselves and build strong personal brands that directly impact their success!
Primary Social Media Outlets
•You Tube
•Google Plus
Are You Using SM Now?
How many of you have personal accounts on one or more of these Primary
platforms?
www.possesocialmedia.com
Secondary Platforms
Social Bookmarking Sites!
Are you active in all the places
where your target customers
hang out online?
7 Points To Consider!
1. Develop your marketing strategy, Increase brand awareness? Improve customer service? Have defined Goals!
2. Listen, find your target audience in the social sphere. See how well your competitors are doing.
3. Create Content, You must have quality information to share relevant to the target market. Creating a Blog, great 1st step.
7 Points To Get Started
4. Understand The Target Market, are they complaining? Praising? Wishing something was better? This is your chance to listen better & respond in real-time.
5. Identify Your Platforms, these are the tools to your strategy. Is your competition present on these platforms? If Not, this your chance to engage & answer questions and become the authority!
7 Points To Consider!
6. Set a Content Schedule, You need to set an editorial calendar to keep track of daily & weekly posts.
7. Test It Out, Once your plan is in place “jump in” its not enough to just dip your toe in. Get tweeting, posting and sharing!
Remember social media is not About SELLING or instant gratification, it takes time like all relationships and business!
Social Media Allows You to Act Quickly!
•Have a success story? shoot a video, post it, spread the word using these media channels!
•Create an Employee Spotlight Program!
Social Media Allows You to Act Quickly!
•Give away free advice, Information craft New offers!
•Goal is to Separate yourself from the rest!
Build relationships
Earn their trust
Earn their business
The Right Plan Allows You To ?
Get Started…Take Action!
Your Social Media Essentials!
• YouTube
• WP Blog
• Google+
Get them to follow you
on Twitter, friend you
on Facebook or
subscribe to your
YouTube channel
Engage
Follow UpHave your customers shared any recent Social Media success stories with you?
Custom Twitter Page!
We develop a plan that’s tailored to your Business!
-Custom Web Site Design Social Media Marketing for Business
-SM Acct setup & management-Content creation
-Online SM Management-Lead Capture
-Video marketing and More…www.possesocialmedia.
com