business profile & operational plan
TRANSCRIPT
BEN2010: LECTU
RE 5
BUSINESS
VENTURE
INFO
RMATIO
N
&
OPERATIO
NAL PLAN
RECAP: BV PLAN CONTENTS
Cover page
Table of contents
Executive summary
Company’s portfolio
Market Information
Product/Service
Operational Plan
Marketing Plan
Financial Plan
Appendices
COMPANY’S PORTFOLIO
[BEN 2010] – [ INTRODUCTION TO CYBERPRENEURSHIP]
COMPANY /ENTERPRISE PROFILE:
• Sport-Tees Enterprise
Company’s Name :
• Commercial Office Address :• Unit # 7, Cnergy Enterprise Suite, Multimedia
University, Persiaran Multimedia, 63100 Cyberjaya, Selangor Darul Ehsan.
• Telephone/Fax : 83125698• Email: [email protected]• Website: www.sport-tees.com• Facebook: sport-tees
Contact Details:
Mission• To be leading value for money online sport t-
shirt portalVision• People: Be a great place to work where people
are inspired to be the optimum they can be.• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and responsive organization.
COMPANY IDENTITY: LOGO
Business Slogan/Tagline
• Less Pricey, Great Quality
Rationale of Logo & Business Slogan
• Blue Colour:• Inspiration & Sincerity
• Yellow Colour:• Brightness & Happiness
• White Colour• Purity & Sincerity
• Shout out Shape:• Serious call for customers to grab
the offer given to them
Brief Industry Profile• Background – Sport Clothing
Name of product• Own Brand : Online Shop: sport-
tees.com• Retail Brand: Nike, Adidas, Puma etcUnique Selling Proposition (USP)• Why need to buy/acquire??
• Original at affordable price/ solve customer problem
• Well Known Quality• 100% refundable return
Business Concept• Fulfilling the demand for sport fans
'clothing need via online purchasing
Key Business Strategy• Selling 1st Hand Original Sport T-
shirts at 50% Cheaper than Market Price OnlineManagement Profiles
• Key Personnel• Experience• Skills/Expertise
Initial Capital (RM & % of Shares)
Nature of Business Activities• Retailer• Producer • Supplier• Service Provider
Name Share (RM) Share (%)
Mr Tutorpreneur 7,500.00 75
Mrs Tutorpreneur 2,500.00 25
TOTAL SHARE 10,000.00 100
END OF
1ST S
ESSION
CAMPUS LIFE IS FUN…….
WINNING COMPETITION !
!
DOING CLUBPROJECT !!
ATTENDING FREE CONCERT !!
EATING & CELEBRATE TOGETHER!!
PERHAPS….THE BEST OF THE BEST…..
BEST THINGS COULD HAPPEN….ALL PHOTOS CAN BE UPLOAD IN….
HOWEVER BEFORE DIGITAL
AGE…..
IN MY CASE: EXPERIENCE IN CAMPUS:
2ND YEAR ENTREPRENEURIAL PROJECT
Who is this
skinny guy??
Check out the
year??
STUDENT ID NOED03452
LOCATIONParking Lot UNITEN
EVENTEntrepreneurs’ Week 1999
BOOTHSIFE UNITEN Booth
REVENUE+/- RM 1000
DR SUNNY OSTRICH BURGER STALL
DESIGNING OPERATIONAL PLAN
[ B E N 2 0 1 0 ] – [ INTRODUCTION TO CYBERPRENEURSHIP ]
DEFINITION
A detailed system (process) describing how to deliver your product to your customer.
Explain from the stage of how you produce/acquire the product to how you distribute the product to your customer.
A full cycle of commercial activity
FUNCTION
Manual to entrepreneur business operation
Assist entrepreneur in practicing real business applications in day-to-day operation
Communicating the entrepreneur’s strategic plans, objectives, goals and processes to partners & staffs.
OUTLINES
• Organisation Chart• Manpower Planning• Schedules of Tasks &
Responsibilities• List of Business Asset
Administrative Planning
• Process flow charts• Production/ Procurement
Schedule• Material Requirements• Manpower Requirements
Operations Planning
EXAMPLE: BUSINESS CYCLE:
SPORT-TEES.COM
Stocks
Sport-Tees
OnlinePortal
Sales
Revenue
GUIDELINES
• Define clearly goalSpecific
• Make sure can quantify • Eg. RM $, Units sold,#
Customers
Measurable
• PracticalAttainable/Achievable
• Within the availability of resources, knowledge and time
Relevant/Realistic
• Enough time to achieve strategyTime-framed
SOME CHECKLIST:
Production/Acquisition
Branding/Packaging
Distribution
Commercial Transaction
PRODUCTION/ACQUISITION PROCESS
Do you produce the good(s)?
Where is your production location?
What are the ingredients in the good(s)?
How do you produce the good(s)?
How much is the cost of production?
Where do you acquire the good(s)?
Who are the suppliers?
What is the payment term?
BRANDING/PACKAGING
Do you use your own brand?
Do you package the good(s)?
Where do you get the packaging supply?
Are you allowed to give different brand names for the product you acquire?
DISTRIBUTION METHODS
Distribution channel of your goods/services
Business to Business (B2B)Business to Customer (B2C)
Physical Shop/KioskOnline
EXAMPLE:
COMMERCIAL TRANSACTION TERMS & CONDITIONS
• E.g 24/7, 9.00 am – 5.00 pm, etc
Operating Hour
• COD (Cash on Delivery)• Credit• Online Bank Transfer
Payment Term
• Receipts• Invoice• Delivery Order• Bill
Evidence of
transaction
BASIC BUSINESS MODEL
Entrepreneur’s
Business
MoneyInflow
Money Outflow
SalesSupplyRoyalty
InventoryPaymentsAllowancePurchasing
Business
Cycle
THE E
ND
AN
Y Q
UE
ST
I ON
S? ? ? ?