business model example series : issue 1
Post on 17-Oct-2014
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DESCRIPTION
In this series I provide a regular stream of explanations outlining innovative business modelsTRANSCRIPT
Bus iness Mode l I nnova t ion Examples Se r ies : I ssue 1
Google Book Search
by the undercover business model guru Dr. Alex Osterwalder !
October 7. 2004
Google plans to scan 15 mio books until 2015 (= 4’500 mio pages) and make them searchable
the inevitable happens…
September 20. 2005
the Authors Guild and the Association of American Publishers file a lawsuit against Google Book Search…
BUT then comes…
October 28. 2008
readers will be able to search and read snippets from millions of out-of-print and copyrighted books on the internet with the option to buy
online access to them FT, 29.10.2008
“
”
what is the BUSINESS MODEL
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books! Web public in general!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
US public libraries!
Web public in general!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
automatized
profils!
CUSTOMER RELATIONSHIPS
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
web infra!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
book
database &
index!
web infra!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
book
database &
index! search engine!
web infra!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
IT management!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
IT management!
scanning books!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
IT management!
scanning books!
copyright
management!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
IT management!
scanning books!
copyright
management!
free search (snippets)!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
IT infra!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
IT infra!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
IT staff!
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
IT infra!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
copyright
payments -
63% of fees!
IT staff!
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
BUSINESS MODEL
INNOVATION
that’s
unprecedented access
to knowledge
BUSINESS MODEL
INNOVATION
that’s
revival of out-of-print
knowledge
BUSINESS MODEL
INNOVATION
that’s
industry transformation
& new revenue streams
check out my blog for more: http://business-model-design.blogspot.com
and don’t miss the…
upcomingBusinessModelInnova3onBook