Money & Advertising

Midterm ReviewWeek 7 – April 12

Business English

Professor Hayashi

What’s up?

• attendance and homework check• review• vocabulary• useful language

BREAK

• language review

Review

Question #2 –

Name as many of the useful language expressions as you can for:

- interrupting

- asking for clarification

- clarifying

- dealing with interruptions

- making proposals

- rejecting proposals

Review

Review

Our ‘fave’ friendly activity – VOCAB!

• As a class, please go to page 40 and let’s do exercises A, B & C

Answers:Exercise A:1.d2.b3.a4.e5.f6.c

Exercise B:1.b2.c3.e4.a5.f6.d

Exercise C:1.pre-tax profits2.forecast3.recession4.earnings per share5.dividend6.shares7.investment8.profits9.gross margin10.debt11.bankruptcy12.revenues

Useful Language

• Let’s review page 39!

3,450,402 0.006% $8.7 bn

€392 m 8,093,209,445 17.29%

0.54% 1,337 2,028,394

Language ReviewPage 43

CLASS WORK• On page 43 and do exercise A & C

ANSWERS:EXERCISE A1.decline, decrease, fall, drop2.double3.fluctuate4.gain, improve, increase, rise5.halve6.level off7.peak8.plummet9.recover10.rocket, jump11.triple

EXERCISE C1.from, to2.by3.of4.at5.of6.of

ADVERTISING

VOCABULARY

Page 47 – exercise B

VOCABULARY

• EXERCISE C

1. public transport2. free samples3. slogans4. endorsement5. word of mouth6. place

LANGUAGE REVIEW

• ARTICLES – page 50

LANGUAGE REVIEW

• EXERCISE CRonaldinho smashed a windown in the centuries-old cathedral of Santiago de Compostela while filming an advert for television today. Luckily for the Barcelona star, the window was only a small, modern addition to Spain’s famous cathedral in Galicia. The Brazilian blundered after being asked to try a scissor-kick beneath the cathedral’s 12th century Portico de la Gloria (Portal of Glory). ‘I asked Ronanldinho to hit the window,’ said the advert’s director Emil Sampler. ‘It was my fault.’

Midterm Prep

• In groups of 5 – each person should prepare a summary of ONE chapter (chapters 1-5)

• You should email a copy of your summary to your group members ASAP