business & economics catalog 2010-11

BUSINESS& Economics

IAN AYRES on behavioral economics STUART DIAMOND on negotiation

DAVID GRAEBER on debt CHIP & DAN HEATH on transformative change

ROBERT J. SAMUELSON on The Great Inflation DAVID WESSEL on the Federal Reserve

NASSIM NICHOLAS TALEB on “The Black Swan”

Also: Essential books from Peter Senge • Fiction for the Business Classroom

Special Feature:

Books on the

Financial Crisis

Books for Course Adoption

“Yours was the best class I took at Wharton.”—Noah Kaye, MBA, Wharton Business School 2010

FREE ADVANCE READER’S COPY AVAILABLE*

His life-changing course has been the mostsought-after at The Wharton Business

School for more than a decade. As a professorfrom practice at Wharton and an adjunctProfessor at Penn Law School, Stuart Diamondhas taught and consulted on negotiation inmore than 40 countries from the HollywoodWriters’ Strike to billion dollar money deals tofamily business. His new book, GETTINGMORE, debunks myths like “win-win” and“alternatives to agreement” and refocuses onmeeting goals in an emotional world. Formore information, turn to page 8.

*For a free advance reader's copy, email [email protected]. Quantities are limited.

H I G H L I G H T S

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DebtThe First 5,000 YearsBy David GraeberDebt: The First 5,000 Years is a fascinating chronicle of this little-known history—aswell as how it has defined human history, and what it means for the credit crisis ofthe present day and the future of our economy.“His writings on anthropological theory are outstanding. I consider him the bestanthropological theorist of his generation from anywhere in the world.” —Maurice Bloch, Professor of Anthropology at the London School of Economics

and European Professor at the College de France

SwitchHow to Change Things When Change Is HardBy Chip Heath and Dan HeathCombining psychology, sociology, management, and case studies from a host ofdifferent fields, including education, bestselling Made to Stick authors Chip Heathand Dan Heath bring together decades of counterintuitive research to shed newlight on how we can effect transformative change.

The Black Swan: Second EditionThe Impact of the Highly ImprobableBy Nassim Nicholas TalebSelected for Wellesley Reads 2010From cognitive science to business to probability theory, Taleb’s acclaimed book TheBlack Swan crosses disciplines to reveal why the risk of highly improbable events isoften underestimated at our own peril.“Taleb not only has an explanation for what’s happening, he saw it coming . . . Hewarned that while the growth of giant banks gives the appearance of stability, inreality, it raises the risk of a systemic collapse—‘when one fails, they all fail.’ . . . Ifrecent events don’t underline this worldview, nothing will.”

—David Brooks, The New York Times

In Fed We TrustBen Bernanke’sWar on the Great PanicBy David WesselFinalist, Financial Times/Goldman Sachs 2009 Business Book of the YearWritten by Pulitzer-Prize-winning journalist David Wessel, In Fed We Trust is asingularly perceptive look at a historic episode in American and global economichistory.“In Fed We Trust is essential, lucid—and, it turns out, riveting—reading.”

—Michiko Kakutani, The New York Times

The Greatest Trade EverThe Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial HistoryBy Gregory ZuckermanWritten by the prize-winning reporter who broke the story in The Wall StreetJournal, The Greatest Trade Ever is a superbly written and behind-the-scenesnarrative of how a contrarian foresaw an escalating financial crisis—that outwittedWall Street’s titans, Chuck Prince, Stanley O’Neal, and Richard Fuld—to makefinancial history.

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In Carrot and Sticks, Yale professor of law and economics andNew York Times bestselling author Ian Ayres applies the

learning of behavioral economics—the fascinating new scienceof rewards and punishments—to introduce the concept ofcommitment contracts, and shows how to tailor thesecontracts to radically increase their effectiveness. Through thecompelling case studies of individuals and businesses usingsuch contracts, from the electrical engineer who risked $400 tomake himself stop artificially sneezing, to the writer and herfriend who pledged to pay each other $5,000 for everycigarette they smoked, Ayres demonstrates how behavioraleconomics can help supercharge incentives, and what kinds ofcommitments work for different people.

“For about thirty years there has been increasing study of howpeople try, and sometimes succeed, in managing their ownbehavior: smoking, eating, procrastinating, drinking, losing theirtemper, fears and phobias, games, fingernails. . . . The list goeson. Here is an entertaining report on one of the basic techniquesof overcoming what the ancient Greeks called ‘weakness of will.’ All can enjoy it; many may discover it therapeutic.”

—Thomas C. Schelling, Nobel Laureate in Economics

CarroTS and STiCkSunlock the power of incentives to Get Things doneBy Ian Ayres

Bantam | HC 978-0-553-80763-9 | 256pp. $26.00/$30.00 Can. | Exam Copy: $13.00

About the Author

IAN AYRES, an econometrician and lawyer, is the William K. Townsend Professor at Yale Law School, and aprofessor at Yale’s School of Management. He is a regular commentator on public radio’s Marketplace and acolumnist for Forbesmagazine. He is currently the editor of the Journal of Law, Economics and Organization, andhas written eight books and more than a hundred articles.

“A lively and yet rigorously careful account of the use of quantitative methods foranalysis and decision-making. . . . Both social scientists and businessmen can profitfrom this book, while enjoying themselves in the process.”

—Dr. Kenneth Arrow, Nobel Prize-winning economist and professor emeritus atStanford University

Bantam | TR | 978-0-553-38473-4 | 320pp. | $16.00/$19.95 Can. | Exam Copy: $3.00

Also by Ian Ayres

SupEr CrunChErSWhy Thinking-By-numbers is the new Way To Be Smart

NEW

www.ianayres.com

www.randomhouse.com/academic2

A Note from the Author

To order exam copies using a credit card, visit www.randomhouse.com/academic/examcopy 3

Rob Harrison is one of the most beloved teachers at Yale Law School. He has improvedthe writing and emotional outlook of generations of our students. He is the kind of guywho unabashedly ends his emails “Love, Rob.” He is staggeringly kind. So it came as a bitof a shock when Rob told me that he had used unforgiving commitment contracts to helpstudents overcome writer’s block. For more than a decade, students have given him checksof up to $10,000, signed and made out to charity, and authorized Rob to mail the checksif they failed to turn in a paper to the course professor by a specified date.

To date, his check-holding commitments have never failed. Rob has never had to mailone of these commitment checks. This is a spectacular result—particularly because Robonly offers the contracts to students who are hard-core procrastinators, kids who havealready demonstrated a deep psychological inability of putting pen to paper (or nowadays,finger to keyboard).

I wrote Carrots and Sticks in part to understand why Rob has been so successful. The ideaof incentives and commitments has been around forever. But the simplistic economic ideathat you’ll get more of something if you dangle a larger carrot or less of something else ifyou brandish a larger stick misses a lot of what motivates people. For example, what’sreally interesting about Rob’s intervention is the charities that the students chose topotentially fund. For the first five years that Rob provided his check service, theprocrastinators made the checks payable to charities that they liked. But about five yearsago, a student suggested that making the checks out to charities they didn’t like would bean even more effective incentive.

The idea of anti-charities has become a popular option on a commitment company that Ifounded, www.stickK.com, where people have put more than $3,000,000 at risk to stickKto all kinds of commitments—including getting their school papers in on time. Users whoput money at risk can decide who will get any money that is forfeited on their contract.Our 43rd president is a uniter in retirement. Currently the George W. Bush Presidentiallibrary is our most popular anti-charity.

Carrots and Sticks tells the stories behind dozens of randomized trials testing thewellsprings of human motivations. It exposes students to cutting edge studies inbehavioral economics and psychology. The book shows that the new learning inmotivation has a lot to say about how best to tailor commitments to make them moreeffective and virtually free. Students will learn why Zappos offers new employees $2,000to quit, and how a New Zealand ad exec successfully sold his smoking habit. But thisbook is not an extended advertisement for stickK or for the value of commitmentcontracts. It also explores not only how to pick the right commitment tool, but also whenit’s best to keep the tool in the box.

Ian Ayres

i LivE in ThE FuTurE& here’s how it WorksBy Nick Bilton

In I Live in the Future & Here’s How It Works, New York Timestechnology reporter Nick Bilton provides readers with the

understanding of how a radically changed media world isinfluencing human behavior. Both visionary and practical, heillustrates his point by using case studies, including why:• social networks, the openness of the internet, and handy new gadgets are

becoming the foundation for “anchoring communities” that tame informationoverload and help determine what news and information to trust and consume versus what to ignore;

• the map of tomorrow is centered on “Me,” and how that simple fact means a totally new approach to the way media companies shape content;

• people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

The book also examines the effects the digital era is having onthe human brain by looking at key research taking place inneuroscience, and explores the new narrative that is beingformed in our culture, work and brains. Bilton shares his visionof the future of the Internet and shows how content producerscan overcome the gap between their products and thechanging needs of length and immediacy demanded by thenew consumers—the “consumivores.”

“Nick Bilton has written a rollicking, upbeat guide to the digitalworld—a peek into our near future, where news, storytelling,and even human identity are transformed. It’s a fascinating bookfrom a man who has helped pilot the New York Times into a newage of online journalism. If you’re wondering—or worried—about the future of media, this is your road map.”

—Clive Thompson, Wiredmagazine columnist and contributing editor

Crown Business | HC 978-0-307-59111-1 | 288pp. $25.00/$28.95 Can. | Exam Copy: $12.50

About the Author

NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His workweaves together many different fields of storytelling, including advertising, journalism, design, technology, userinterface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he hasalso worked in the research and development labs, peering into the future and helping chart the path for thefuture of news. Bilton is also an adjunct professor for New York University’s interactive telecommunicationprogram and speaks regularly around the world at major technology and publishing conferences and atuniversities.


www.nickbilton.com

Note: Links are included in the book to take readers directly toBilton’s website (www.NickBilton.com), where they can accessvideos further developing points of view and to examine theresearch that was key to shaping the central ideas of the book. Thewebsite will also offer links to related content and the ability tocomment on a chapter, allowing the reader to join the conversation.



Before you panic any further, be assuredthat first and foremost we’re all driving offthis cliff together. The entire business ofstorytelling; Music, Movies, Television,Newspapers, Books, Public Relations,Advertising, we are all going through thesame involuntary mutation. Some of ushave already left solid ground, others areheading towards the impending ledge. Butone thing is for sure, we’re all going overthat cliff. What happens at the bottom ofthe ravine is what I’m here to tell you about.

As media consumers scurry like ants in every direction it’s clear that they’researching for new forms of storytelling that aren’t yet on offer. The bottomof the ravine, the new medium, affords a new narrative. In the early days oftelevision, producers didn’t know what to do with cameras and motion; theystarted filming radio shows. The businesses of storytelling are doing thesame with the internet. We’re taking our existing content and simplyaggregating it to the web, we’re filming radio shows.

As we move to the next iteration of storytelling, a great flattening is takingplace. The medium will be pervasive, it will dictate the message; amateur,professional and infinite. And it will all exist as a mutual collection of bytes,snacks and meals.

Society has entered an interregnum, and what appears on the other side isnot being decided by corporations and media giants. Consumers are the newnavigators. We need to harness this learning and help explore this newnarrative. And as the opportunities arise to pick ourselves up and dust off—as they will—we need to understand how to evolve, how to communicateand how to tell stories again. We are storytellers and this book offerssolutions and practical anecdotes on how to reorganize, rethink and get backto the business of storytelling. As distribution channels become extinct andirrelevant and the ubiquity of new devices gives way to truly amalgamatedcommunications, the new commodities will be length, aggregation,immediacy and niche. This learning encompasses the thesis of I Live in theFuture. My book ultimately represents new thinking and offers a newparadigm for those who want to know how a radically changed media worldis influencing human behavior.

Nick Bilton

6 www.randomhouse.com/academic

FaCTory GirLSFrom village to City in a Changing ChinaBy Leslie T. Chang

Winner of the 2009 Asian American Literary Award for Nonfiction, given by the Asian American Writers’ Workshop

Winner of the PEN USA Literary Award for Research Nonfiction

An eye-opening and previously untold story, Factory Girls isthe first look into the everyday lives of the migrant

factory population in China.

Leslie T. Chang, a former correspondent for the Wall StreetJournal in Beijing, tells the story of these workers primarilythrough the lives of two young women, whom she follows overthe course of three years as they attempt to rise from theassembly lines of Dongguan, an industrial city in China’s PearlRiver Delta.

As she tracks their lives, Chang paints a never-before-seenpicture of migrant life—taking readers inside a sneaker factoryso large that it has its own hospital, movie theater, and firedepartment; to posh karaoke bars that are fronts forprostitution; and back to a farming village for the ChineseNew Year, revealing the poverty and idleness of rural life thatdrive young girls to leave home in the first place. Throughoutthis riveting portrait, Chang also interweaves the story of herown family’s migrations, within China and to the West,providing historical and personal frames of reference for herinvestigation.

A book of global significance that provides new insight intoChina, Factory Girls demonstrates how the mass movementfrom rural villages to cities is remaking individual lives andtransforming Chinese society.

“Ms. Chang . . . describes this endless flow of labor from thehinterland to the booming cities of the east as the ‘largestmigration in human history.’ But she gives us something morepersonal as well, including an extended aside in which sheexplores her ancestors’ roots in China. The results are deeplyaffecting. . . . In the course of her narrative, she builds a quiet butpowerful case that through their tireless work and self-sacrifice,these women, invisible to the outside world and to mostChinese, are this era’s true heroes.”

—Howard W. French, Columbia University, The New York Times

Spiegel & Grau | TR 978-0-385-52018-8 | 448pp. $16.00/$19.95 Can. | Exam Copy: $3.00

About the Author

LESLIE T. CHANG lived in China for a decade as a correspondent for the Wall Street Journal, specializing in storiesthat explored how socioeconomic change is transforming institutions and individuals. She has also written forNational Geographic. Factory Girls is her first book.



I recently gave a talk to a classroom of sixth-graders in southwest Colorado, where I live. Most of thestudents, who come from farming and ranching families, had never traveled as far as Denver in their lives.“What do these things have in common?” I asked them, holding up, in turn, a cheese grater, a stuffedMickey Mouse doll, a plastic tiara, a Mr. Potato Head, and an Adidas running shoe. “Made in China,” thestudents answered as one.

Even twelve-year-olds in rural America are keenly aware of the manufacturing giant on the other side ofthe globe. My book, Factory Girls: From Village to City in a Changing China, brings to life the individualsbehind China’s economic power who make so many of the goods of daily life. The stories of Min andChunming, two young women whom I followed over two years as they struggled to rise up from assembly-line work, are compelling to students for several reasons. They are connected to these workers through thecomputers, cellular phones, shoes and handbags they use every day. Min, for example, works in a factory thatmanufactures Coach handbags; another young woman in the book cuts the fabric that is stitched and gluedinto Adidas running shoes. For college students, the teenage workers in my book are also close to them inage. They may work twelve-hour days in conditions of unimaginable hardship, but they also go on blinddates, communicate through cellphone text messages, color their hair, cruise the mall, and quarrel with theirparents over money and boyfriends. To American readers, these young women inhabit a world that is atonce reassuringly familiar and undeniably strange.

Factory Girls raises complicated questions about the nature of globalization. “What can we do to help theseworkers?” I am frequently asked by young people around the country. There is no easy answer. Chineseassembly-line jobs may be brutally tough from our perspective, but they also bring opportunity andadvancement to workers with few options beyond subsistence farming. A young woman living on her ownand earning money for the first time experiences independence and empowerment that rural life couldnever bring.

Boycotting Chinese-made products, as some have suggested, would only close off these opportunities. Tobuy from only the best-run Chinese factories, as many consumers would like to do, is impossible; Adidasmay order its shoes from a supplier that treats its workers well, but that factory may contract out productionto smaller plants with poor working conditions. The business world portrayed in Factory Girls is deeplycorrupt and yet highly functional. For students of economics and international relations, business andmanagement, Factory Girls portrays an invisible but critical part of the world economy, raising questionsabout our own ethical responsibility as participants in the global marketplace.

In blending the working methods of journalism, creative writing, and sociology, my book can be a usefulstarting point for students in all these disciplines. Through following the lives of two ordinary workers overtwo years, I merged the techniques of investigative reporting and narrative nonfiction with the longitudinal-study approach of sociology. The journalism students I meet are often puzzled by the disjunction betweenfactory life as depicted in my book and the dire headlines of daily newspapers, which tend to treat Chineseworkers as faceless victims driven to suicides and strikes. I tell them that in a place as complex as China, thereal story most often comes from immersing oneself and observing quietly, for weeks and months, ratherthan chasing headlines that can exaggerate realities and mislead readers. Students could apply this approachto their own reporting projects, choosing a news story in a nearby community or in a foreign country andspending a semester or a summer with the people involved to attain a deeper and more nuancedunderstanding of their lives and motivations.

Factory Girls lends itself well to academic study. The book appears on many college course lists, and anumber of college and graduate students have pursued research projects on migrant workers after reading it.In the fields of business, economics, international studies, journalism, creative writing, sociology, women’sstudies, and China studies, the book can engage and enlighten students curious to explore the world andtheir own place in it.

Leslie T. Chang

GETTinG MorEhow to negotiate to achieve your Goals in the real WorldBy Stuart Diamond

World-leading negotiation expert Stuart Diamond,professor of the most sought-after class at Wharton

Business School and advisor to companies and governmentsworldwide on how to negotiate, reveals the real secrets behindgetting more in any negotiation.

Negotiation is the basic process of all human interaction but,Diamond contends, most people are terrible at it. We use powerover people, causing retaliation. We think the world is rational,when it’s not. We get emotional and distracted from our goals.We punish when we can get more with positive incentives.

In Getting More, Diamond offers a powerful toolkit for how toget more of what you want in the real world. Most of thesestrategies are “invisible” to most people—unless they are pointedout. Here are a few of the surprising and practical rules andstrategies that Getting More offers:· always communicate even when you hate them.· Be incremental instead of going for the fences.· Trade off things valued differently by each party.· valuing people gets you more in return.

“I rely on Stuart Diamond’s negotiation tools every day.”—Christian Hernandez, Head of International Business

Development, Facebook

“Practical, immediately applicable, and highly effective.”—Evan Wittenberg, Head of Global Leadership Development,

Google

“Devoting a few hours to this book will give the reader a massiveadvantage in any negotiation.”

—Stephanie Camp, Senior Digital Strategist, Microsoft

“If I had spent my entire tuition at USC to take only your course itwould have been well worth it—the most valuable class ever,including U. of Chicago, Skidmore and UCLA.”

—Beth Brandegee, USC MBA

“The most interesting and valuable experience I had in my 5 yearsat Wharton.”—Jed Cairo, Associate, Kohlberg Kravis Roberts, Wharton MBA 2009

Broadway Business | HC 978-0-307-71689-7 | 304pp. $26.00/$30.00 Can. | Exam Copy: $13.00


www.gettingmore.com

About the Author

STUART DIAMOND has taught and advised on negotiation and cultural diversity to corporate and governmentleaders in more than 40 countries, including in Eastern Europe, former Soviet Republics, China, Latin America, theMiddle East, Canada, South Africa and the United States. He holds an M.B.A. with honors from Wharton School ofBusiness, ranked #1 globally by The Financial Times where he is currently a professor from practice. For more than90% of the semesters over the past 13 years his negotiation course has been the most popular in the school basedon the course auction, and he has won multiple teaching awards. He has taught negotiation at Harvard LawSchool, from which he holds a law degree and is a former Associate Director of the Harvard Negotiation Project.



My award-winning business negotiation course hasbeen the most sought-after course at Wharton Schoolof Business for 13 years, based on the school’s courseauction. It has won more than 10 teaching awards,including half a dozen in the regular Wharton MBAprogram, three as the top elective in the WhartonExecutive MBA program and the top elective courseat Penn Law School and the NYU Executive MBAprograms. I am thrilled to report that the course isnow available as a book, Getting More.

Twenty years in the making, Getting More draws on more than 100,000 journals and othernegotiation papers from the 30,000 people that I have taught at Wharton, University ofPennsylvania Law School, Harvard, Columbia, NYU, Berkeley, USC, Tulane, Oxford, as well asmanagers and attorneys from half of the Global 100 companies, including to senior governmentofficials, in more than 40 countries.

The book also draws on my decades-long experience as a practicing negotiator and in additionto course work, can be used as the basis for outside consulting and training. In fact, managersfrom companies such as Microsoft, Yahoo, Eli Lilly and Proctor & Gamble have said that thematerial is the best they have ever seen on negotiation. More recently, my process was providedto The Writer’s Guild to solve their 2008 strike with the studios. My models were also used tosolve a multibillion dollar electronic trading fee dispute on Wall Street and to put together thelargest foreign-sourced commercial loan in the history of Ukraine.

The book itself is jargon-free, structured, and logical, with clear assignment possibilities. Cases, lessons, slides and teaching notes for the course are available separately (visit www.gettingmore.com or contact me at [email protected] for moreinformation), and may be used in conjunction with the book. It is ultimately very different fromthe conventional wisdom on negotiation, and derives its quality and draw from thosedifferences. Among the differences are the following:

• Power, and “leverage,” are greatly overrated as negotiation tools; their raw use is usually harmful to negotiation.• Tactics like “Best Alternative to a Negotiated Agreement” (BATNA) tend to limit creativity and deals.• The common tactic “interest-based” negotiation is too narrow to get the best deals.• The world is irrational, so attempts to fit negotiation into a rationally-based framework, including game theory, miss

the mark.• The starting point for effective negotiations should be the perceptions of the other party—reasonable or not.• Negotiation should be more about meeting goals in each situation than “win-win” or any other jargon-based formula.• A comprehensive four quadrant model, the “Getting More” model, will help students to much better understand how

to persuade the other side.

Over the years, countless students have remarked how my course’s innovative tools have helpedthem to negotiate benefits for themselves throughout the semester, and beyond; they have goneon to make millions of dollars, fixed relationships, get better jobs and gain confidence in themyriad encounters in their lives. With the book, I am pleased to say that these benefits are nowavailable to students and negotiators everywhere.

Stuart Diamond

Photo © Jennifer Gott


appETiTE For aMEriCahow visionary Businessman Fred harvey Built a railroad hospitality Empire That Civilized the Wild WestBy Stephen Fried

A ppetite for America is the incredible real-life story of FredHarvey—told in depth for the first time ever—as well as

the story of this country’s expansion into the Wild West ofBat Masterson and Billy the Kid, of the great days of therailroad, of a time when a deal could still be made with ahandshake and the United States was still uniting.

The legendary life and entrepreneurial vision of Harvey helpedshape American culture and history for three generations—from the 1880s all the way through World War II—and stillinfluences our lives today in surprising and fascinating ways. InAppetite for America, award-winning journalist Stephen Friedrecreates the life of this unlikely American hero, the foundingfather of the nation’s service industry, whose remarkable familybusiness civilized the West and introduced America toAmericans.

As a young immigrant, Fred Harvey worked his way up fromdishwasher to household name: He was Ray Kroc beforeMcDonald’s, J. Willard Marriott before Marriott Hotels,Howard Schultz before Starbucks. His eating houses andhotels along the Atchison, Topeka, and Santa Fe railroad(including historic lodges still in use at the Grand Canyon)were patronized by princes, presidents, and countless ordinarytravelers looking for the best cup of coffee in the country.Harvey’s staff of carefully screened single young women—thecelebrated Harvey Girls—were the country’s first femaleworkforce and became genuine Americana, even inspiring anMGM musical starring Judy Garland.

With the verve and passion of Fred Harvey himself, StephenFried tells the inspiring story of how this visionary built hisbusiness from a single lunch counter into a family empirewhose marketing and innovations are still encountered andimitated in myriad ways.

“Impressive . . . delightful . . . a business story and a sweepingsocial history populated with memorable characters.”

—Jonathan Eig, Wall Street Journal

Bantam | HC 978-0-553-80437-9 | 544pp. $27.00/$33.00 Can. | Exam Copy: $13.50

About the Author

STEPHEN FRIED is an award-winning investigative journalist and essayist and an adjunct professor at ColumbiaUniversity Graduate School of Journalism.

www.stephenfried.com



I first encountered Fred Harvey the same place most people meet him—at El Tovar, the historic hoteljust a few steps from the edge of the Grand Canyon, where his moody portrait hangs in the main lobby.

But the more I learned about this demanding English gentleman—whose family businessrevolutionized so much about American dining, travel, retailing, marketing, branding and personnelmanagement from the 1880s through the 1940s—the more I wondered: why had I never heard abouthim or his hospitality empire before?

And after my book, Appetite for America, came out, I started hearing the same question all over thecountry from students and professors of business, American history and hospitality; from top executivesat companies large and small; and from readers casual and academic. How is that I never heard thisamazing story?

So I’ve started going around the country, telling the tale to college and museum groups, to culinarystudents and historians, to hospitality chains and their customers, to history buffs and people who justwander in and get caught up in the saga. Because the Fred Harvey story isn’t just a rich tale of a drivenentrepreneur—“food missionary,” as one prominent New York critic called him, on a quest to civilizethe United States one meal at a time—or a revolutionary company that changed the way we eat, drink,travel and spend our leisure time.

Seen through the prism of the multigenerational Harvey family business, the late 1800s—a period toomany people slept through in high school history class—become a powerful, riveting drama of a greatnation expanding and uniting, one steel rail at a time. And the formative years of the “AmericanCentury” take on a different meaning.

“It is imperative to know and tell the story of Fred Harvey,” one Purdue University professor recentlywrote on his blog for industry educators. He told his colleagues “Appetite for America is a must read.”

As a college and grad school instructor myself, I always look for books that teach more than just a newstory—but also offer a new way of seeing what students already know (or think they know.) My goalduring the six years I researched and wrote this book was not to produce just another historicalbiography, but to create a broad, approachable biographical history that pulls together severalmisunderstood chapters of America’s business, political and cultural life. So I was especially touched toread one critic proclaim “if history books had read like Appetite for America when I was in school, Iwould have spent a lot more time with my nose in the book instead of staring out the window orwatching the clock.”

Over the next year, I’ll continue to travel the nation—by train, as often as possible—talking about FredHarvey and the valuable lessons his family business story has for today’s students and entrepreneurs. Ihope to get a chance to speak to your class or at your institution (you can reach me at my websitewww.stephenfried.com). But even if I don’t, I hope you’ll take the time to read the story of FredHarvey, and include it in your teaching. He is the founding father of a great many things we take forgranted in industry and culture. As the Wall Street Journal recently pointed out, it is time to “give FredHarvey his due.”

And it is thrilling to watch resourceful, creative business leaders deal with changing times from theformative days of railroads up through the rise of the automobile and the airplane, through twoDepressions, two World Wars, and enormous societal shifts. In these challenging economic times, thisprovocative story can bring much-needed perspective—and maybe even some hope.

May Fred be with you.Stephen Fried


About the Author

DANIEL GOLEMAN is the author of the international bestsellers, Emotional Intelligence, Working with EmotionalIntelligence, and Social Intelligence, and the co-author of the acclaimed business bestseller Primal Leadership. Hewas a science reporter for The New York Times, was twice nominated for the Pulitzer Prize, and received theAmerican Psychological Association’s Lifetime Achievement Award for his media writing. Ecological Intelligencewas profiled as one of Timemagazine’s “10 Ideas Changing the World Right Now.” Read the story at:www.tinyurl.com/ad69hr

Broadway Business | TR 978-0-385-52783-5 | 304pp. $16.00/$19.00 Can. | Exam Copy: $3.00

For more titles by daniel Goleman, visitwww.randomhouse.com/academic

Selected for Virginia Tech’s Common Book Project for the 2009 & 2010 academic years

Selected for Antioch University McGregor’s GraduateManagement Program

Ecological Intelligence draws on cutting-edge research toreveal why “green is a mirage,” illuminates inconsistencies

in our response to the ecological crisis, and introduces newtechnologies that reveal with “radical transparency” the eco-impact of products we buy, with the potential to driveconsumers to make smarter decisions and companies to reformtheir business practices.

“Drawing on his capacious intelligence, Daniel Goleman dissectsthe issues involved in the attainment of long-term sustainabilityand details promising and intriguing solutions. Once again, hehas written an essential book.”—Howard Gardner, Hobbs Professor of Cognition and Education,

Harvard Graduate School of Education

“The theme of ecological awareness and environmentalsustainability emerged as we considered a variety of books. Theselection committee felt that such a theme would offer manyoptions for engagement and use of the book across all collegesand disciplines. It could connect with new university efforts inthe area of heightened environmental awareness and action andprovide opportunities to facilitate community service options forstudents and faculty.”

—Ron Daniel, associate provost for undergraduate education,Virginia Tech

“Students, faculty, and staff at MIT found Daniel Goleman'slecture highly thought-provoking and stimulating. His messagewas simultaneously vexing and daunting as well as hopeful andoptimistic. . . . It was a fascinating and illuminating talk which haslead to ongoing conversation and discussion here at MIT.”

—Tracy Purinton, Associate Director, MIT Leadership Center

ECoLoGiCaL inTELLiGEnCEhow knowing the hidden impacts of What We Buy Can Change EverythingBy Daniel Goleman

www.danielgoleman.com


A Note from the Author & Book Excerpt

In my talks on college campuses around the country I’ve seen that students find the visionoutlined in Ecological Intelligence both sobering and empowering. I draw on data from a widerange of disciplines—ecology, industrial design, economics and business, neuroeconomics andbeyond—to portray the lifelong challenges young people will face in reversing the slow-motion catastrophe driven by our everyday habits and purchases. The emerging force of Web2.0, and new information systems, are key to the hopeful solutions I envision. I’ve immenselyenjoyed my interactions with students and find myself energized by their enthusiasm forpositive solutions to the ecological challenges we face. I look forward to many more suchencounters.

In fact if a college or university adopts Ecological Intelligence as an all-school read, I will try tovisit the campus to speak there pro bono (if I can readily fit the trip into my travel schedule).If not, I would be happy to do a webinar with Q&A for the students there.

Daniel Goleman

Excerpted from Ecological Intelligence by Daniel Goleman Copyright © 2009 by Daniel Goleman. Excerpted by permission of BroadwayBusiness, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission inwriting from the publisher.

Book Excerpt fromEcological IntelligenceAs individual shoppers we are trapped in making choices among an arbitrary range of productoptions, a range determined by the decisions of industrial engineers, chemists, and inventorsof all stripes, at some distant remove in time and space. We have the illusion of choice, butonly on the terms dictated by those invisible hands.

On the other hand, as we are able to make choices based on full information, power transfersfrom those who sell to those who buy, whether a mom at the local market, a purchasing agentfor a vendor or institution, or a brand manager. We become the shapers of our destiny ratherthan passive victims. Just by going to the store, we will vote with our dollars.

By doing so we will create an entirely new competitive advantage for companies that offer thekinds of products our collective future needs. Those informed choices will shape newmandates for today’s engineers, chemists, and inventors. I would argue that this market forcewill drive a demand for a wave of innovations, each of them an entrepreneurial opportunity. Inthis way, upgrading our ecological intelligence will prime a boom that will alter for the betterthe industrial processes used to make everything we buy. Global shocks like skyrocketing oilprices create a synergism with the search for ecological upgrades by radically shifting costequations, boosting the urgency of finding advantageous alternatives.

As control of data shifts from sellers to buyers, companies would do well to prepare ahead forthis informational sea change. The business rule of thumb in the last century—cheaper isbetter—is being supplemented by a new mantra for success: sustainable is better, healthier isbetter, and humane is better, too. Now we can know with greater precision how to implementthat mantra.


dEBTThe First 5,000 yearsBy David Graeber

Every economics textbook says the same thing: Money wasinvented to replace onerous and complicated barter

system—to relieve ancient people from having to haul theirgoods to market. The problem with this version of history?There’s not a shred of evidence to support it.

Here anthropologist David Graeber presents a stunningreversal of conventional wisdom. He shows that for more than5,000 years, since the beginning of the agrarian empires,humans have used elaborate credit systems to barter. It is inthis era, Graeber shows, that we also first encounter a societydivided into debtors and creditors.

With the passage of time, however, virtual credit money wasreplaced by gold and silver coins—and the system as a wholebegan to decline. Interest rates spiked and the indebtedbecame slaves. And the system perpetuated itself withtremendously violent consequences, with only the rareintervention of kings and churches keeping the system fromspiraling out of control.

Debt: The First 5,000 Years is a fascinating chronicle of thislittle-known history—as well as how it has defined humanhistory, and what it means for the credit crisis of the presentday and the future of our economy.

“His writings on anthropological theory are outstanding. Iconsider him the best anthropological theorist of his generationfrom anywhere in the world.”—Maurice Bloch, Professor of Anthropology at the London Schoolof Economics and European Professor at the College de France

About the Author

DAVID GRAEBER teaches Social Anthropology at Goldsmiths, University of London. Long active in the globaljustice movement, he is also the author of numerous books about anthropology and politics, and has written forHarpers, Adbusters, and The Nation. His work has been translated into over twenty different languages.

Melville House | HC 978-1-933-63386-2 | 224pp. $25.95/$32.00 Can. | Exam Copy: $13.00

Ch. one: on The Experience of Moral ConfusionCh. Two: The Myth of BarterCh. Three: primordial debtsCh. Four: Cruelty and redemptionCh. Five: a Brief Treatise on the Moral Grounds of Economic relationsCh. Six: Games with Sex and deathCh. Seven: honor and degradation, or, on the Foundations of Contemporary CivilizationCh. Eight: Credit versus Bullion, and the Cycles of historyCh. nine: The axial age (800 BC – 600 ad)Ch. Ten: The Middle ages (600 ad – 1450 ad)Ch. Eleven: age of the Great Capitalist Empires (1450 – 1971)Ch. Twelve: (1971 – ∞)

CONTENTS



Debt is all around us. Modern economies run on consumer debt; modern nation-states,on deficit financing; international relations turn on debt. What’s more, for the last threeyears, we’ve faced a global debt crisis that’s hobbled the world economy and still threatensto send it crashing into ruins.

Yet no one ever stops to ask: how did this happen? What is debt, anyway? What does iteven mean to say we “owe” someone something? How did it happen that, in almost alltimes and places in human history, “paying your debts” has been a synonym for morality,but money-lenders have been seen as the embodiment of evil?

I first began asking myself these questions as an activist, during the “drop the debt”campaigns in the early 2000s. But it was only after the financial meltdown of September2008 that answering them became a driving passion. It seemed to me that in the daysimmediately after the crash, the space had opened up for a genuine conversation aboutmoney, markets, credit, and finance, about the nature of debt, about value, the relation ofmoney and morality, about what people genuinely owe to one another. Yet somehow, thisconversation never happened.

It was as if we’ve forgotten how to ask big questions any more.

It was at this point I realized that with my training in history and anthropology, I was in aunique position to try to open the conversation up. Thus began a series of investigationsthat culminated in the writing of this book. What I discovered along the way startledeven me. First of all, almost all our familiar assumptions about money history turned outto be wrong. We are used to assuming that economic life began with barter, moved on tomoney, and only then did we develop credit systems. In fact, what happened was preciselythe opposite. Credit came first. What we’d now call “virtual money” preceded coinage bythousands of years, and human history has alternated back and forth between periods ofvirtual money, and periods dominated by gold and silver—which have also, invariably,been times of empire, war, and slavery. What’s more, since the dawn of recorded history,arguments over credit, debt, virtual and physical money have been at the very center ofpolitical life—the language of the Bible and other great religious texts resonates with it,untold popular uprisings have been inspired by it, and the outcome of these battles haveshaped our own laws, our economic institutions, our very conceptions of freedom andmorality, in ways we can no longer even see.

Reconstructing this history of debt reveals odd concepts—life debts, blood debts, fleshdebts, milk debts—but also, throws all our familiar conceptions of history askew, from thereal nature of the African slave trade, to the origins of Adam Smith’s free market rhetoricin Medieval Islam. Above all, it reveals we stand, today, at a precipice. There is everyreason that the return to virtual money marks a major turning point in world history. Butit’s only by looking at the full sweep of the past that we have any chance of understandingwhat that might really mean.

David Graeber

Also by Tim Harford

ThE LoGiC oF LiFEThe rational Economics of an irrational WorldRandom House | TR | 978-0-8129-7787-5 | 272pp. | $15.00/NCR | Exam Copy: $3.00

dEar undErCovEr EConoMiSTpriceless advice on Money, Work, Sex, kids, and Life’s other ChallengesRandom House | TR | 978-0-8129-8010-3 | 240pp. | $15.00/NCR | Exam Copy: $3.00


ThE undErCovEr EConoMiSTExposing Why the rich are rich, Why the poor are poor—and Why you Can never Buy a decent used Car!By Tim Harford

“The economy [isn’t] a bunch of rather dull statistics withnames like GDP (gross domestic product),” notes Tim

Harford, columnist and regular guest on NPR’s Marketplace,“economics is about who gets what and why.”

In this acclaimed and riveting book—part exposé, part user’smanual—the astute and engaging columnist from theFinancial Times demystifies the ways in which money works inthe world. From why a cup of coffee costs so much to whyefficiency is not necessarily the answer to ensuring a fairsociety, from improving health care to curing crosstowntraffic—all the secrets of dollars and cents are compellinglyrevealed by The Undercover Economist.

“The Undercover Economist is a rare specimen: a book oneconomics that will enthrall its readers. Beautifully written andargued, it brings the power of economics to life. This bookshould be required reading for every elected official, businessleader, and university student.” —Steven D. Levitt, Professor of Economics, University of Chicago;

author of Freakonomics

“Mr. Harford has a knack for explaining economic principles andproblems in plain language and, even better, for making themfun.” —The New York Times

“If you want a quick overview, you can't do better than TheUndercover Economist.” —The Wall Street Journal

About the Author

TIM HARFORD is the author of the bestseller The Undercover Economist and The Logic of Life and a member ofthe editorial board of the Financial Times, where he also writes the “Dear Economist” column. He is a regularcontributor to Slate, Forbes, and NPR’s Marketplace. He was the host of the BBC TV series Trust Me, I’m an Economistand now presents the BBC series More or Less. Harford has been an economist at the World Bank and aneconomics tutor at Oxford University.

Random House | TR 978-0-345-49401-6 | 288pp. $14.95/NCR | Exam Copy: $3.00

www.timharford.com


Book Excerpt forThe Undercover Economist

Excerpted from The Undercover Economist by Tim Harford Copyright © 2007 by Tim Harford. Excerpted by permission of Random House TradePaperbacks, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permissionin writing from the publisher.

One

Who Pays for Your Coffee?

The long commute on public transportation is a commonplace experience of life in majorcities around the world, whether you live in New York, Tokyo, Antwerp, or Prague.Commuting dispiritingly combines the universal and the particular. The particular, becauseeach commuter is a rat in his own unique maze: timing the run from the shower to the stationturnstiles; learning the timetables and the correct end of the platform to speed up the transferbetween different trains; trading off the disadvantages of standing room only on the first trainhome against a seat on the last one. Yet commutes also produce common patterns—bottlenecks and rush hours—that are exploited by entrepreneurs the world over. My commutein Washington, D.C., is not the same as yours in London, New York, or Hong Kong, but itwill look surprisingly familiar.

Farragut West is the Metro station ideally positioned to serve the World Bank, InternationalMonetary Fund, and even the White House. Every morning, sleep-deprived, irritable travelerssurface from Farragut West into the International Square plaza, and they are not easily turnedaside from their paths. They want to get out of the noise and bustle, around the shufflingtourists, and to their desks just slightly before their bosses. They do not welcome detours. Butthere is a place of peace and bounty that can tempt them to tarry for a couple of minutes. Inthis oasis, rare delights are served with smiles by attractive and exotic men and women—today, a charming barista whose name badge reads “Maria.” I am thinking, of course, ofStarbucks. The café is placed, inescapably, at the exit to International Square. This is no quirkof Farragut West: the first storefront you will pass on your way out of the nearby FarragutNorth Metro is—another Starbucks. You find such conveniently located coffee shops all overthe planet and catering to the same desperate commuters. The coffee shop within ten yards ofthe exit from Washington’s Dupont Circle Metro station is called Cosi. New York’s PennStation boasts Seattle Coffee Roasters just by the exit to Eighth Avenue. Commuters throughShinjuku Station, Tokyo, can enjoy a Starbucks without leaving the station concourse. InLondon’s Waterloo station, it is the AMT kiosk that guards the exit onto the south bank ofthe Thames.

At $2.55 a tall cappuccino from Starbucks is hardly cheap. But of course, I can afford it. Likemany of the people stopping at that café, I earn the price of that coffee every few minutes.None of us care to waste our time trying to save a few pennies by searching out a cheapercoffee at 8:30 in the morning. There is a huge demand for the most convenient coffeepossible—in Waterloo Station, for example, seventy-four million people pass through eachyear. That makes the location of the coffee bar crucial.

The position of the Starbucks café at Farragut West is advantageous, not just because it’slocated on an efficient route from the platforms to the station exit, but because there are noother coffee bars on that route. It’s hardly a surprise that they do a roaring trade.

SWiTChhow to Change Things When Change is hardBy Chip Heath and Dan Heath

Combining psychology, sociology, management, and casestudies from a host of different fields, including

education, bestselling Made to Stick authors Chip Heath andDan Heath bring together decades of counterintuitive researchto shed new light on how we can effect transformative change.Switch shows that successful changes follow a pattern—one wecan use to make the changes that matter most to us.

“Switch offers practical leadership lessons to direct the rider, tomotivate the elephant, and to shape the path in all of us, toeffect social change. Blending a solid basis of academic researchand common sense successes, Heath and Heath provide aninteresting and instructive manual for moving mountains byunderstanding the importance of mole hills.”

—Peter Lorenzi, Professor, Loyola University Maryland

Broadway Business | HC | 978-0-385-52875-7 | 320pp. $26.00/NCR | Exam Copy: $13.00

About the Authors

CHIP HEATH is a professor of organizational behavior in the Graduate School of Business at Stanford University.DAN HEATH, a former researcher at Harvard Business School, is now a Senior Fellow at Duke University's CASECenter, which supports social entrepreneurs.

Updated, with a new chapter.

Why do some ideas thrive while others die? And how do we improve the chances ofworthy ideas? Here, accomplished business educators Chip and Dan Heath tacklehead-on these vexing questions, in a book that will transform the way wecommunicate ideas. As the Heaths reveal the anatomy of ideas that stick, they alsoexplain ways to make ideas stickier.

Made to Stick shows us the vital principles of winning ideas, and tells us how we canapply these rules to making our own messages stick—even offering advice foreducators on how to make their lessons stick with students.Random House | HC | 978-1-4000-6428-1 | 336pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

NEW

www.heathbrothers.comwww.madetostick.comwww.madetostick.com/blog

Also by Chip Heath & Dan Heath

MadE To STiCkWhy Some ideas Survive and others die


Excerpted from Switch by Chip Heath and Dan Heath Copyright © 2010 by Chip Heath. Excerpted by permission of Broadway Business, adivision of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing fromthe publisher.

Book Excerpt from Switch


This is a book to help you change things when change is hard. We’ll consider changeat every level—individual, organizational, and societal. Maybe you want to help yourbrother beat his gambling addiction. Maybe you need your team at work to act morefrugally because of market conditions. Maybe you wish more of your neighbors wouldbike to work.

Usually these topics are treated separately—there is “change management” advice forexecutives and “self-help advice” for individuals and “change the world” advice foractivists. That’s a shame, because all change efforts have something in common: Foranything to change, someone has to start acting differently. Your brother has got tostay out of the casino; your employees have got to start booking coach fares.Ultimately, all change efforts boil down to the same mission: Can you get people tostart behaving in a new way?

We know what you’re thinking—people resist change. But it’s not quite that easy.Babies are born every day to parents who, inexplicably, welcomed the change. Thinkabout the sheer magnitude of that change! Such an idea would never fly in the workworld: Would anyone agree to work for a boss who’d wake you up twice a night,screaming, for trivial administrative duties? And what if, every time you wore a newpiece of clothing, the boss spit up on it? Yet people don’t resist this massive change—they volunteer for it.

Enormous changes are all around us, and they often come voluntarily—not justbabies, but marriages and new homes and new technologies and new job duties.Meanwhile, other behaviors are maddeningly intractable. Smokers keep smoking andkids grow fatter and your husband can’t ever seem to get his dirty shirts into ahamper.

So there are hard changes and easy changes. What distinguishes one from the other?In this book, we’ll argue that successful changes share a common pattern—theyrequire the leader of the change to do three things at once. We’ve already seen thefirst of those three things: To change someone’s behavior, you’ve got to change theirsituation.

The situation isn’t the whole game, of course. An alcoholic might go dry in rehab, butwhat happens when they leave? Your sales reps might be hyper-productive when thesales manager shadows them, but what happens afterward? For someone’s behavior tochange, you’ve got to influence not just their environment but their hearts and minds.The trick is this: Often the heart and mind disagree. Fervently.


CroWdSourCinGWhy the power of the Crowd is driving the Future of BusinessBy Jeff Howe

Three Rivers Press | TR 978-0-307-39621-1 | 336pp. $15.00/$18.95 Can. | Exam Copy: $3.00

“Crowdsourcing” is how the power of the many can beleveraged to accomplish feats that were once the

responsibility of a specialized few. Journalist Jeff Howe revealsthat the crowd is more than wise—it’s talented, creative, andstunningly productive. It’s also a perfect meritocracy, where age,gender, race, education, and job history no longer matter; thequality of the work is all that counts.

But crowdsourcing has also triggered a dramatic shift in theway work is organized, talent is employed, research isconducted, and products are made and marketed. As the crowdcomes to supplant traditional forms of labor, pain anddisruption are inevitable, and Howe delves into both thepositive and negative consequences of this intriguingphenomenon. Through extensive reporting from the front linesof this workplace revolution, he employs a brilliant array ofstories to look at the economic, cultural, business, and politicalimplications of crowdsourcing.

“A welcome and well-written corporate playbook for confusingtimes.” —BusinessWeek

“An engaging mix of business, sociology, organizational theory,and technology writing . . . fits the mold of Malcolm Gladwell’sperennial bestseller, The Tipping Point.” —Newsweek

“While small groups have often been the foundation of greatperformance—think SWAT teams and Skunk Works—Jeff Howehas made the compelling case for the power of far largercommunities of interest. He shows in Crowdsourcing—with richillustrations from Google and InnoCentive to Threadless andWikipedia—that the right community with the right incentivescan often invent, write, and run research and business initiativesmore effectively and less expensively than traditional enterprise.”

—Michael Useem, professor of management and director of theLeadership Center at the Wharton School, University of

Pennsylvania, and author of The Go Point: When It’s Time to Decideand The Leadership Moment

About the Author

JEFF HOWE is a contributing editor at Wiredmagazine, where he covers the entertainment industry amongother subjects. He has also written forU.S. News & World Report, Time magazine, the Washington Post, Mother Jones,and numerous other publications.

www.crowdsourcing.com


Book Excerpt from Crowdsourcing

While crowdsourcing has already emerged as a potent force in the media andentertainment industries, it’s also profoundly influenced the way even Fortune 100companies like Procter & Gamble do business. Once famous for its insular culture,Procter & Gamble now crowdsources much of its R&D process, using global networks ofscientists such as InnoCentive and NineSigma, which boast a combined membership of 2million professional and amateur researchers. Even companies operating in a conventionalfield such as mining have found crowdsourcing applications. The Canadian gold-mininggroup Goldcorp put geological survey data online and offered a $575,000 prize to anyonewho could identify likely areas for exploration. Goldcorp says the contest produced 110targets that yielded $3 billion in gold. Following its lead, the mining giant Barrick GoldCorporation recently offered $10 million to anyone who could improve its silver-extraction process. The open call of crowdsourcing is also being used by companies suchas Google (to develop applications for its Android mobile platform) and Netflix (toimprove its recommendation system). The question is whether the iStock secret sauce canbe applied to industries like television and journalism and, possibly, even beyond to anybusiness that traffics in bits and bytes. To answer that question, it helps to know what’s inthe secret sauce.

The Community Is the Company

iStock has been compared to a cult, and the analogy isn’t entirely unfair. It’s no accidentthat the most successful companies in the web’s second coming — most of whom trafficin the crowd’s creative output—are led by outsize personalities. “Bruce is to iStock whatTom is to MySpace,” notes Garth Johnson, iStock’s VP of Business Development.( Johnson resigned his position after this book went to press.) For those readers over theage of 30, Tom is Tom Anderson, the president of the social networking behemothMySpace and the first “friend” to greet any new user. Under this new archetype of acompany—in which the community, as much as the customer, comes first—the cult ofpersonality plays a crucial role in community building, and Livingstone has been asessential to the growth of the iStock community as Anderson has been to MySpace’s.“Bruce has a really strong, extremely charismatic personality online,” says Johnson. “Andthat’s really helped us build the community.”

It’s safe to say that iStock has left the community-building phase behind: Sixty-thousandpeople have combined to create an enormous portfolio of over 3.5 million images and100,000 videos. By contrast, Getty’s other divisions combined only use 2,500photographers. The iStockers offer the company their artwork, and in return iStock goesto extraordinary lengths to keep the iStockers happy. The site offers the buddingphotographer all manner of free tutorials, and the forums buzz—at a rate of 38 posts perminute—with questions about lens sizes, polarized filters and F-stop settings. iStockdoesn’t offer a chance to get rich. It offers the chance to make friends and become a betterphotographer.

Excerpted from Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Copyright © 2008 by Jeff Howe. Excerpted bypermission of Crown Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprintedwithout permission in writing from the publisher.


EThiCSThe Essential WritingsEdited by Gordon Marino

Ethics is a timely subject today, taught at colleges, businessschools, and even high schools around the country. In

Ethics: The Essential Writings, philosopher Gordon Marinoskillfully presents an accessible, provocative anthology of bothancient and modern classics on matters moral. Thephilosophers represent 2,500 years of thought—from Plato,Kant, and Nietzsche to Alasdair MacIntyre, Susan Wolf, andPeter Singer—and cover a broad range of topics, from thetimeless questions of justice, morality, and faith to the hot-button concerns of today, such as animal rights, our duties tothe environment, and gender issues.

Featuring an illuminating preamble, concise introductoryessays on the giants of ethical theory, and incisive chapterheadnotes to the modern offerings, this Modern Libraryedition is a perfect introduction and single-volume referencefor students and teachers, encouraging them to engage inreflection on ethical questions, including “What is the basis forour ethical views and judgments?”

Modern Library | TR 978-0-8129-7778-3 | 640pp. $18.00/$21.00 Can. | Exam Copy: $3.00

About the Author

GORDON MARINO is professor of philosophy and director of the Hong Kierkegaard Library at St. Olaf College inNorthfield, Minnesota. A recipient of the Richard J. Davis Ethics Award for excellence in writing on ethics and thelaw, he is the author of Kierkegaard in the Present Age, co-editor of The Cambridge Companion to Kierkegaard, andeditor of the Modern Library’s Basic Writings of Existentialism. His essays have appeared in The New York Times.

inTroduCTion by Gordon MarinoparT i: FroM pLaTo To kiErkEGaard

1. pLaTo Euthyphro, Crito and The Republic: Book II

2. ariSToTLE Nicomachean Ethics3. EpiCTETuS The Enchiridion4. ST. auGuSTinE City of God: Book XIX5. ST. ThoMaS aQuinaS Summa

Theologica: Question XCIV6. ThoMaS hoBBES Leviathan: Part I. Of

Man; Part II. Of Commonwealth7. david huME An Enquiry Concerning the

Principles of Morals8. iMManuEL kanT Fundamental

Principles of the Metaphysics of Morals9. John STuarT MiLL Utilitarianism

10. arThur SChopEnhauEr Parerga and Paralipomena

11. FriEdriCh niETZSChE On the Genealogy of Morality

12. SorEn kiErkEGaard The Sickness UntoDeath: Part II

parT ii: ThE ModErnS13. ruTh BEnEdiCT Anthropology and the

Abnormal14. Mary MidGLEy Trying Out One’s New

Sword

15. JEan-pauL SarTrE Existentialism and Human Emotion

16. phiLip haLLiE From Cruelty to Goodness

17. roBErT CoLES The Disparity Between Intellect and Character

18. dr. MarTin LuThEr kinG, Jr. Letter from a Birmingham Jail

19. John raWLS A Theory of Justice20. aLaSdair MaCinTyrE After Virtue21. nEL noddinGS Caring: A Feminine

Approach to Ethics and Moral Education22. ThoMaS naGEL Mortal Questions23. SuSan WoLF Moral Saints24. aLdo LEopoLd A Sand County Almanac:

The Land Ethic25. pETEr SinGEr Rich and Poor26 ToM rEGan The Case for Animal Rights27. MiChaEL WaLZEr Political Action: The

Problem of Dirty Hands28. JudiTh JarviS ThoMSon A Defense of

Abortiondon MarQuiS Why Abortion is Immoral

aCknoWLEdGMEnTSpErMiSSion CrEdiTS

CONTENTS

NEW

For more titles on Ethics, go towww.randomhouse.com/acmart/ethics.html



Ethics is all about relationships, our relationship to ourselves, to others, to the environment. Itconsists of the body of beliefs that tell us how we ought to comport ourselves with respect tothe various poles of our existence. Some base their moral views on sacred texts, others oncultural and familial customs. But when disputes about right and wrong arise, when we aretorn between one course of action and another, it is essential to be able to articulate publicreasons for our views and to grasp both the strengths and weaknesses of these positions andthe conduct they recommend.

In the first part of this anthology, I present some of the canonical texts on the foundations ofethics. The student will soon learn that Aristotle believed ethics is grounded in virtue; Kantheld that it is anchored in reason, freedom, and respect for moral law; whereas Mill and theUtilitarians believed that the moral worth of a deed could be measured by the consequencesof that deed. The reader is sure to find problems with each of these theories and in turn tounderstand that his or her deepest convictions do not rest on anything akin to a geometricalproof. Aristotle forewarned us that we should not expect to find the precision of mathematicsin the murky matters of ethics and politics.

The second part of this book contains a veritable library of modern classics on ethics. Some ofthese offerings, such as Bernard Williams’ brilliant essay on moral luck, hint at problems inimportant moral theories. Kant, to take an example, teaches that it is essentially your moralintentions alone that count. And yet Williams establishes that sheer luck can play a definitiverole in our moral self-understanding. For instance, one person is busy on his cell phone as hebacks out of the driveway and nothing happens. Another is doing the same and runs over achild. Both were negligent but consider what the latter individual has to live with.

Over the last half century, the field of applied philosophy has risen up like a volcanic island inthe sea. Philosophers are no longer solely occupied with gauzy, abstract problems. They haveentered into the fray of such worldly issues as environmental ethics, abortion, poverty, andanimal rights. In order to provide practice in moving from the theoretical to the concrete, Ihave included some of the definitive essays on these topics.

In fact, many of the scandals on Wall Street and in the corporate world are thought to havebeen due to the poison of greed. There are selections here that will stimulate reflection on theproblem of avarice. What is it? And what is to be done about appetites so boundless as toswallow all concern for others, and for justice? Moreover, there is a creedal belief in thebusiness community that the duty to share holders trumps all other obligations. But does it?There are resources aplenty in this text for pondering that problem.

In the end, I hope that students will find this book to be a pain in the neck. That is, I hope itwill make their lives harder, by lighting up problems that they were blinkered to before. Aftercompleting a section on environmental ethics, one of my students jokingly complained,“Thanks to our class, I can’t even leave my light on in my dorm room when I go out withoutfeeling guilty.” I took this admission to be the mark of a pedagogical bull’s eye and I will countthis volume a success if it can help produce many such direct hits.

Gordon Marino

ThE SELLinG oF ThE aMEriCan EConoMyhow Foreign Companies are remaking the american dreamBy Micheline Maynard

In The Selling of the American Economy, journalist MichelineMaynard shows that when foreign-owned companies build

plants and factories in the U.S. they not only create hundredsand thousands of high-pay jobs and secure employment in anincreasingly unstable economy, they also strengthencommunities, teach American workers new skills, fosterinnovation, and introduce new ideas and technologies to themarketplace.

An engaging narrative based on extensive reporting andhundreds of fascinating interviews with government officials,community leaders, as well as managers, top executives, andassembly-line workers at companies like EADS, BMW, Sony,Honda, and Toyota, The Selling of the American Economy offersa completely fresh and unique perspective on this newparadigm in the American workplace, and how it is playingout within American communities, states, and in Washington.

“While American companies globalize, foreign companiesAmericanize, transforming our landscape. As Micheline Maynardmakes compellingly clear in this vivid account, global firms haverescued companies, restored jobs, and revitalized communitiesin the U.S.—and have brought better ways of doing businessthat American companies may ignore only at their peril.”

—Michael Useem, Professor of Management and Director of the Center for Leadership and Change,

Wharton School, University of Pennsylvania

“Offers a wealth of analysis explaining how foreign companiesinvesting in the United States have long benefited America:through jobs, capital investment, and many other activities.Amidst the longest U.S. recession since the Great Depression,from which recovery will require creating good jobs at goodwages, government and business leaders alike have much tolearn from her insights.”

—Matthew J. Slaughter, Signal Companies Professor ofManagement and Associate Dean, Tuck School

of Business at Dartmouth


About the Author

MICHELINE MAYNARD is the Senior Business Correspondent and previous Detroit Bureau Chief for the NewYork Times, where she has been writing since 2002. She has previously been a staff writer for USA Today, Newsday,U.S. News and World Report, and Reuters, and her writing has also appeared in Fortune Magazine, and the Globeand Mail. She is a regular guest on NPR’s Marketplace and others, and she speaks regularly to business andacademic audiences nationwide. She also holds a visiting lecturer position at the University of Michigan, whereshe has taught at the School of Business Administration and the Gerald R. Ford School of Public Policy.



Book Excerpt fromThe Selling of the American Economy

Chapter One

Above and beyond the question of how to grow the economy, there is a legitimate concernabout how to grow the quality of our lives. —Paul Wellstone

Americans would like to think of this country as the most self-sufficient place on earth, able tofeed, clothe, employ, and educate its citizens—and those in need elsewhere—with no helpfrom anyone else. To the most patriotic, there is no country on a par in any way with theUnited States, no matter the economic traumas it may encounter. “I do believe in AmericanExceptionalism,” Senator John McCain said in September 2008, even as our credit system hadcollapsed, some of our biggest investment banks had fallen, and unemployment had reached anew high. If there was ever a time foreign investment was needed, it is now. Today, when thebusiness world has lost its borders and companies are no longer bound by the nations in whichthey were founded, no one nation—no matter how exceptional—can sustain itself throughhomegrown investment alone.

In our increasingly interconnected world, one thing has become strikingly clear. Foreigninvestment is a necessary and positive force in the American economy, as long as thosecompanies act responsibly, give back to American communities, and provide Americans withstable jobs for which they are fairly compensated. At a time when American companies haveclosed plants, laid off millions of workers, and ventured abroad in search of profits, foreigncompanies offer an attractive alternative—in some cases, the only one.

Many believe that foreign investment in the United States is a relatively new phenomenon,one that gained attention on the national stage as recently as the 1980s, when Japaneseautomakers opened their first American factories and when other Japanese investors went on areal estate buying spree. But in reality, foreign investment is older than our nation itself, datingback to the 1600s, when English and Dutch traders crossed the Atlantic seeking opportunitieson our shores. In fact, the Jamestown colony, the first colony formed in the New World, wasfounded by British entrepreneurs from the Virginia Company. They manufactured soap, pitch,glass, and wood building supplies—some of the very first American-made products to beexported to Europe.

From the beginning of the republic until well into the late 1800s, much of the foreigninvestment that took place in the United States was from Britain, which is no surprise, since,of course, this nation began as a series of British colonies. But other countries—France,Germany, and Spain among them—soon sought their own investments in the United States,in some cases helping to create entire industries. During the Civil War, after President Lincolnordered the blockade of Southern ports, crafty British blockade runners, operating in small,fast ships, helped sustain the economy in the South by bringing in goods from Bermuda, theBahamas, and Cuba, sending illegal shipments of cotton and tobacco there in return. In Gonewith the Wind, Rhett Butler made his fortune doing business with these foreign traders,earning the enmity of the proper citizens of Atlanta.

Excerpted from The Selling of the American Economy by Micheline Maynard Copyright © 2009 by Micheline Maynard. Excerpted by permissionof Broadway Business, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted withoutpermission in writing from the publisher.


a CoLoSSaL FaiLurE oF CoMMon SEnSEThe inside Story of the Collapse of Lehman BrothersBy Lawrence G. McDonald with Patrick Robinson

One of the biggest questions of the financial crisis has notbeen answered until now: What happened at the global

financial services giant, Lehman Brothers and why was itallowed to fail? Lawrence G. McDonald, vice president ofdistressed debt and convertible securities trading at Lehmanuntil 2008, attempts to explain the logistics of thedisintegration, giving his account of the events surroundingthe financial crisis of 2007–2010. The book also discusses JPMorgan Chase’s purchase of Bear Stearns and the bankruptcyof Lehman Brothers, the largest ever in U.S. history.

“McDonald’s book gives the reader a visceral sense of what it waslike to work at Lehman Brothers and the fateful decisions andevents that led to the company’s death spiral—decisions thatturned the once-proud firm into a grim illustration, in the wordsof one of the author’s colleagues, of the ‘colossal failure ofcommon sense.’” —Michiko Kakutani, The New York Times

“Highly readable . . . A Colossal Failure of Common Sense largelyrings true. It expresses the anger that many former Lehmanemployees still feel toward Mr. Fuld. And it convincinglycharacterizes the investment bank as a house divided againstitself, between the bears who had foreseen bubbles and thebulls who wrongly believed that this time was different.”

—The Economist

“[The book] . . . describes a CEO acting as if his firm was too bigto fail.” —Wall Street Journal

“[The book is] . . . poignantly told . . . from an insider [who]witnessed, often in amazement and disgust, the corporatedysfunction and hubristic leadership that led to [Lehman’s]demise.” —BusinessWeek

Crown Business | TR 978-0-307-58834-0 | 368pp. $16.00/$19.00 Can. | Exam Copy: $3.00

About the Author

LAWRENCE G. McDONALD is a managing director of Pangea Capital Management LP. He was, until 2008, vicepresident of distressed debt and convertible securities trading at Lehman Brothers. He ran an extremelysuccessful joint venture between the firm’s fixed income and equity divisions and was one of Lehman’s mostconsistently profitable traders. McDonald is also cofounder of Convertbond.com, named by Forbesmagazine as“Best of the Web” from 2000 to 2003, specifically citing it as the Web’s premier source for convertible securitiesinformation, valuation, and news.

For a New York Times article by Michiko kakutani, go tohttp://tiny.cc/wdtle

Now in Paperback


Book Excerpt from A Colossal Failure of Common Sense

I still live just a few city blocks away from the old Lehman Brothers headquarters at 745Seventh Avenue—six blocks, and about ten thousand years. I still walk past it two or threetimes a week, and each time I try to look forward, south toward Wall Street. And I alwaysresolve to keep walking, glancing neither left nor right, locking out the memories. But Ialways stop.

And I see again the light blue livery of Barclays Capital, which represents—for me, at least—the flag of an impostor, a pale substitute for the swashbuckling banner that for 158 years wasslashed above the entrance to the greatest merchant bank Wall Street ever knew: LehmanBrothers.

It was only the fourth largest. But its traditions were those of a banking warrior—the brilliantfinance house that had backed, encouraged, and made possible the retail giants GimbelBrothers, F. W. Woolworth, and Macy’s, and the airlines American, National, TWA, and PanAmerican. They raised the capital for Campbell Soup Company, the Jewel Tea Company, B. F.Goodrich. And they backed the birth of television at RCA, plus the Hollywood studios RKO,Paramount, and 20th Century Fox. They found the money for the Trans-Canada oil pipeline.

I suppose, in a sense, I had seen only its demise, the four-year death rattle of twenty-first-century finance, which ended on September 15, 2008. Yet in my mind, I remember the greatdays. And as I come to a halt outside the building, I know too that in the next few moments Iwill be engulfed by sadness. But I always stop.

From the book: Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers by Lawrence G. McDonald with PatrickRobinson. Copyright 2009 by Lawrence G. McDonald with Patrick Robinson. Published by arrangement with Crown Business, a division ofRandom House, Inc.

America has two distinct groups of people; Wall Street and Main Street—the financialplumbers, and those who have only the most basic notion of the ebb and flow of economics.Wall Street, with the collapse of Lehman Brothers in 2008, was the epicenter of theworldwide financial crisis that brought the global economy to its knees.

My objective in writing A Colossal Failure of Common Sense was twofold. First, to show MainStreet how markets really work. Second, to provide a crystal clear explanation of why thefabled merchant bank, Lehman Brothers, met with such a swift and brutal end. The lessonsare important, not just to warn of such disasters in the future. But ultimately to provide abeacon, to help us serve Main Street better.

Lawrence G. McDonald

A Note from the Author & Book Excerpt



Crown Business | HC 978-0-307-46011-0 | 416pp. $27.00/$32.00 Can. | Exam Copy: $13.50

ChaSinG GoLdMan SaChShow the Masters of the universe Melted Wall Street down . . . and Why They’llTake us to the Brink againBy Suzanne McGee

Veteran Wall Street journalist Suzanne McGee provides apenetrating look at the forces that transformed Wall

Street from its traditional role as a capital-generating andeconomy-boosting engine into a behemoth operating withonly its own short-term interests in mind and with recklessdisregard for the broader financial system. Using firsthandreporting to penetrate the culture behind the collapse, sheshows how competition between firms, dubbed “GoldmanSachs envy,” led to greater and greater risk-taking. She alsoshows how the once self-contained financial markets ofdowntown Manhattan have grown more complex, sprawling,and distorted. The subprime crisis and collapse of firms suchas Lehman and Bear Stearns are powerful illustrations of howseemingly small events can have a “Butterfly Effect” on globalfinancial markets.

Wall Street is as important to the economy and the overallfunctioning of our society as our electric and water utilities.But it does not act that way. As banking undergoes its biggesttransformation since the 1929 crash and the Great Depression,McGee shows where it stands today and points to where itneeds to go next, examining the future of those financialinstitutions supposedly “too big to fail.”

“McGee’s book is full of entertaining and enlightening material.” —Financial Times

“McGee has taken it upon herself to make the case less throughassertion or argument than through anecdote and appeal toauthority.” —The New York Times Book Review

“[The book is] . . . a great look at a current event for the generalreader.” —Library Journal

About the Author

SUZANNE McGEE, is a contributing editor at Barron’s. She has written about the financial markets for the NewYork Post, Institutional Investor, Portfolio.com, and the Financial Times and is a Loeb Award winner for a multimediaseries on consumer culture in China. Earlier in her career she was a staff reporter for the Wall Street Journal.

NEW


Book Excerpt from Chasing Goldman Sachs

Risk managers on Wall Street are about as popular and welcome as a sensible spouse orcautious bank manager whispering words of reason to a Vegas gambler about to bet the ranchat blackjack. The last thing that a Wall Street banker wants is for that risk manager to acquireenough power internally to force him to listen and limit the risk he’s taking. Bankers see riskas a way to make profits for themselves and the firm’s shareholders; risk managers, meanwhile,want to be sure the institution survives long enough to book those profits. Not surprisingly,those interests clash, and finding a compromise is hard because both have logic on their side.Play it too safe, and the bank won’t make money; take too much risk, and the bank won’t existmuch longer.

On Wall Street, however, the political power is in the hands of those who want to take moreand more risk, not those who advocate caution. That’s because the bankers and traders whogenerate the heftiest profits over the longest time periods (and who also have the diplomaticskills to win the support of large numbers of other big revenue producers) are the people whorise to the positions of power within investment banks and other financial institutions….

Jaidev Iyer, now head of the Global Association of Risk Professionals (GARP), learned thelesson about the balance of power between risk managers and reward seekers firsthand duringthe twenty-eight years he spent at Citigroup. From GARP’s offices in New Jersey, Iyer nowhas a panoramic view across the Hudson River to the gleaming office towers of Manhattan,including the skyscraper where he toiled as head of operational risk for Citigroup. He has anequally panoramic view of what went wrong on Wall Street. “Everyone is to blame,” he saysflatly. “No one is exempt, and I include risk managers in that.” But risk managers carry adifferent burden and thus a different kind of blame, he argues. “Their primary failure was afailure to understand or communicate the risks.”…

Iyer says managing risk on Wall Street is easier said than done, since risk managers don’tgenerate profits for their firms and can even recommend actions that would curb short-termgains. “The guy who is always forecasting Armageddon is never going to be the guy anyonewants to listen to; if you listened to him all the time, you’d never do anything,” Iyer says. “Youhave to do that without becoming a wet blanket.”

Still, Iyer admits that during his years at Citigroup he found it difficult to always practicewhat he preaches. At a 2007 meeting of the bank’s risk committee, he annoyed Tom Maheras,the powerful co-head of investment banking, by suggesting that the latter hadn’t set asideenough capital to provide for some operational risks Iyer had identified. Maheras, a bondexpert and a veteran of Salomon Brothers and its high-risk, high-return culture, was anaggressive banker who had risen to the top ranks of Citigroup. Transforming the bank intothe dominant global fixed-income trader and propelling it toward the top of the underwritingleague tables meant taking on more risk, he was convinced. Sure enough, Citigroup’s averagevalue at risk (VaR, pronounced as one word to rhyme with car), a measure of how much thebank could lose in a single day if its strategies fell apart or the markets turned sour, soaredfrom $63 million in 2001 to $105 million by 2005.

Excerpted from Chasing Goldman Sachs by Suzanne McGee © 2010 Suzanne McGee. Reprinted by permission of Crown Business, an imprintof the Crown Publishing Group.


ThE GrEaT inFLaTion and iTS aFTErMaThThe past and Future of american affluenceBy Robert J. Samuelson

The Great Inflation in the 1960s and 1970s, notes award-winning columnist Robert J. Samuelson, played a crucial

role in transforming American politics, economy, and everydaylife. The direct consequences included stagnation in livingstandards, a growing belief—both in America and abroad—that the great-power status of the U.S. was ending, and RonaldReagan’s election to the presidency in 1980. But that is onlyhalf the story.

The end of high inflation led to two decades of almostuninterrupted economic growth, rising stock prices and ever-increasing home values. Paradoxically, this prolongedprosperity triggered the economic and financial collapse of2008 and 2009. The Great Inflation and its consequences,Samuelson contends, ultimately demonstrated that the U.S.has not yet escaped the boom-and-bust cycles common in thenineteenth and early twentieth centuries.

“The book’s detailed sketches of the working of the FederalReserve, stock market and corporate America give acomprehensive picture of the economy, which Samuelsondescribes as a social, political and psychological mechanismencompassing ideas and values as much as trade and finance.”

—Publishers Weekly

“If you want to understand the economic events of the last halfcentury, you should read . . . Robert Samuelson’s The GreatInflation and Its Aftermath.” —US News & World Report

“Samuelson’s clear-eyed focus on the rise and fall of inflationremains relevant today.” —USA Today

Random House | TR 978-0-8129-8004-2 | 352pp. $17.00/$21.00 Can. | Exam Copy: $3.00

About the Author

ROBERT J. SAMUELSON is a columnist for Newsweek and The Washington Post. He began his journalism careeras a reporter for the Post in 1969. He is the author of The Great Inflation and Its Aftermath, The Good Life and ItsDiscontents: The American Dream in the Age of Entitlement, 1945–1995 and Untruth: Why the Conventional Wisdom Is(Almost Always) Wrong, a collection of his columns.


Book Excerpt fromThe Great Inflation and Its Aftermath

Chapter 1

The Lost History

History is what we say it is. If you asked a group of scholars to name the most importantlandmarks in the American story of the past half century, they would list some or all of thefollowing: the war in Vietnam; the civil rights movement; the assassinations of John Kennedy,Robert Kennedy and Martin Luther King, Jr.; Watergate and President Nixon’s resignation;the sexual revolution; the invention of the computer chip; Ronald Reagan’s election in 1980;the end of the Cold War; the creation of the Internet; the emergence of AIDS; the terroristattacks of September 11, 2001; and the two wars in Iraq (1991 and 2003). Looking abroad,these scholars might include other developments: the rise of Japan as a major economic powerin the 1970s and 1980s; the emergence of China in the 1980s from its self-imposed isolation;and the spread of nuclear weapons (to China, India, Pakistan and others). But missing fromany list would be the rise and fall of double-digit U.S. inflation. This would be a hugeoversight.

We have now arrived at the end of a roughly half-century economic cycle dominated byinflation, for good and ill. Its rise and fall constitute one of the great upheavals of our time,though one largely forgotten and misunderstood. From 1960 to 1979, annual U.S. inflationincreased from a negligible 1.4 percent to 13.3 percent. By 2001, it had receded to 1.6 percent,almost exactly what it had been in 1960. For this entire period, inflation’s climb and collapseexerted a dominant influence over the economy’s successes and failures and much more.Inflation and its fall shaped, either directly or indirectly, how Americans felt about themselvesand their society; how they voted and the nature of their politics; how businesses operatedand treated their workers; and how the American economy was connected with the rest of theworld. Although no one would claim that inflation’s side effects were the only forces thatinfluenced the nation over these decades, they counted for more than most people includingmost historians, economists and journalists think. It’s impossible to decipher our era, or tothink sensibly about the future, without understanding the Great Inflation and its aftermath.

Stable prices provide a sense of security. They help define a reliable social and political order.They are like safe streets, clean drinking water and dependable electricity. Their importance isnoticed only when they go missing. When they did in the 1970s, Americans were horrified.During most of these years, large price increases were the norm, like a rain that never stopped.Sometimes it was a pitter-patter, sometimes a downpour. But it was almost always raining.From week to week, people couldn’t know the cost of their groceries, utility bills, appliances,dry cleaning, toothpaste and pizza. People couldn’t predict whether their wages and salarieswould keep pace. People couldn’t plan; their savings were at risk. And no one seemed capableof controlling inflation. The inflationary episode was a deeply disturbing and disillusioningexperience that eroded Americans’ confidence in their future and their leaders.

Excerpted from The Great Inflation and Its Aftermath by Robert J. Samuelson Copyright © 2008 by Robert J. Samuelson. Excerpted bypermission of Random House, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprintedwithout permission in writing from the publisher.


ThE FiFTh diSCipLinEThe art & practice of the Learning organizationBy Peter M. SengeIn this era of rapid change, the organizations that succeed will be those organizations thatcan adapt and learn. A bestseller since 1990, The Fifth Discipline has become the bible forcreating a learning organization—an organization that can overcome inherent obstacles tolearning and develop dynamic ways to pinpoint threats and recognize new opportunities.Senge’s bestselling The Fifth Discipline led BusinessWeek to name him the “new guru” of thecorporate world.Broadway Business | TR | 978-0-385-51725-6 | 464pp. | $24.95/$27.95 Can. | Exam Copy: $12.50

ThE FiFTh diSCipLinE FiELdBookStrategies and Tools for Building a Learning organizationBy Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, and Bryan SmithThe Fifth Discipline Fieldbook contains practices, approaches, and insights that Senge andhis consultant colleagues have learned in applying the theory of the Fifth Discipline. Ittakes the five disciplines—Personal Mastery, Mental Models, Shared Vision, TeamLearning, and Systems Thinking—and provides a step-by-step approach to building alearning organization. Includes exercises for each discipline, plus references to other tools,techniques, and related topics.“Peter Senge’s advocacy of the learning organization helped begin a revolution in theworkplace. And, the relevance of Senge’s work is growing rather than diminishing overtime. As more businesses go global, the need to overcome psychological barriers tonecessary organizational change increases.” —Management TodayBroadway Business | TR | 978-0-385-47256-2 | 608pp. | $35.00/$54.95 Can. | Exam Copy: $17.50

ThE danCE oF ChanGEThe Challenges to Sustaining Momentum in Learning organizationsBy Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, George Roth, and Bryan SmithDrawing upon new theories about leadership and the long-term success of changeinitiatives, and based upon twenty-five years of experience building learning organizations,the authors show how to accelerate success and avoid the obstacles that can stallmomentum. The Dance of Change reveals how business leaders can work together toanticipate the challenges that profound change will ultimately force the organization to face. “The Dance of Change is an extraordinary book. Dancing with Peter Senge and companyinspires us to learn new steps and gain new insights. The format and presentation of thisprovocative and accessible guide to change are as dazzling as its content.” —Frances Hesselbein, Chairman, Peter F. Drucker Foundation for NonprofitManagementBroadway Business | TR | 978-0-385-49322-2 | 608pp. | $35.00/$55.00 Can. | Exam Copy: $17.50

http://www.fieldbook.com/auThor SpoTLiGhT: pETEr SEnGE


auThor SpoTLiGhT: pETEr SEnGESChooLS ThaT LEarna Fifth discipline Fieldbook for Educators, parents and EveryoneWho Cares about EducationBy Peter Senge, Nelda Cambron-McCabe, Timothy Lucas, Bryan Smith, Janis Dutton, and Art KleinerCreated by bestselling author Peter Senge and a team of educators and organizationalchange leaders, this comprehensive revision of Schools That Learn offers practical advice foreducators, administrators, and parents on how to successfully use principles oforganizational learning to address the challenges and demands of a rapidly changingworld.Revised Edition, July 2011. Do not order before 7/1/2011.Broadway Business | TR | 978-0-385-51822-2 | 608pp. | $37.50/$42.00 Can. | Exam Copy: $18.75

prESEnCE an Exploration of profound Change in people, organizations, and SocietyBy Peter Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue FlowersDrawing on a diverse supporting cast of 150 scientists, social leaders, and entrepreneursincluding Rupert Sheldrake, Buckminster Fuller, Lao Tzu, and Carl Jung, this bookintroduces the idea of “presence”—a concept from nature, that the whole is entirelypresent in any of its parts—to business. In making this transition, they ask themselves,and the reader, “What question lies at the heart of my work?” and “How can I set asidemy narrow viewpoint and understand the larger whole?” In Presence, four remarkable leaders Peter Senge, C. Otto Scharmer, Joseph Jaworski, andBetty Sue Flowers, share deeply personal stories about ways in which they madethemselves present in the world, and in doing so, became part of the larger whole. Broadway Business | TR | 978-0-385-51630-3 | 304pp. | $16.95/$20.00 Can. | Exam Copy: $3.00

ThE nECESSary rEvoLuTionWorking Together to Create a Sustainable WorldBy Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Laur, and Sara SchleyThe Necessary Revolution reveals how ordinary people at every level are transforming theirbusinesses, working collaboratively to create pathways to flourish in an increasinglyinterdependent world. Among the case studies in these pages are the evolution ofSweden’s “Green Zone,” Alcoa’s water use reduction goals, GE’s eco-imaginationinitiative, and Seventh Generation’s decision to shift some of their advertising to youth-led social change programs.Broadway Business | TR | 978-0-385-51904-5 | 416pp. | $18.00/$22.00 Can. | Exam Copy: $3.00

About the Author

PETER SENGE is a Senior Lecturer at the Massachusetts Institute of Technology and is also the foundingchairperson of the Society for Organizational Learning (SoL), a global community of corporations, researchers,and consultants dedicated to the “interdependent development of people and their institutions.” His book, TheFifth Discipline: The Art and Practice of The Learning Organization, published in 1990, was identified by the HarvardBusiness Review in 1997 as one of the five most influential management books of the past two decades. Dr. Sengewas also named as one of the 24 people who had “the greatest influence on business strategy over the last 100years” by The Journal of Business Strategy.

ThE BLaCk SWan: SECond EdiTionThe impact of the highly improbable: With a new section: “on robustness and Fragility”By Nassim Nicholas Taleb

Selected for Wellesley Reads 2010

Ablack swan is a highly improbable event that isunpredictable, carries a massive impact, and later appears

more predictable than it was. For Nassim Nicholas Taleb, blackswans underlie almost everything about our world, from therise of religions to events in our own personal lives.

Why do we not acknowledge these black swans until after theyoccur? According to Taleb, humans are hardwired to learnspecifics when they should be focused on generalities. Weconcentrate on things we already know and repeatedly fail toconsider what we don’t know. We are, therefore, unable to trulyestimate opportunities; too vulnerable to the impulse tosimplify, narrate, and categorize; and not open enough torewarding those brave enough to imagine the “impossible.”

“The Black Swan changed my view of how the world works.”—Daniel Kahneman, Nobel laureate

“Hugely enjoyable—compelling . . . easy to dip into.”—Financial Times

“Idiosyncratically brilliant.” —Niall Ferguson, Los Angeles Times

About the Author

NASSIM NICHOLAS TALEB is the author of several books including Fooled by Randomness: The Hidden Role ofChance in Life and in the Markets (2005), and The Black Swan (2007). He has devoted his life to immersing himself in problems of luck, uncertainty, probability, and knowledge. He is currently Distinguished Professor of RiskEngineering at Polytechnic Institute of New York University and Distinguished Research Scholar at OxfordUniversity.

Also by Nassim Nicholas Taleb

FooLEd By randoMnESSThe hidden role of Chance in Life and in the Markets


Selected by The Financial Times as One of the Best Business Books of 2004

Taleb, a professional trader and mathematics professor, examines what randomnessmeans in business and in life, and discusses why human beings are so prone to mistakedumb luck for consummate skill.Random House | TR | 978-0-8129-7521-5 | 368pp. | $17.00/$21.00 Can. | Exam Copy: $3.00

Random House | TR 978-0-8129-7381-5 | 480pp. $17.00/$20.00 Can. | Exam Copy: $3.00

Excerpted from The Black Swan: Second Edition by Nassim Nicholas Taleb Copyright © 2007 by Nassim Nicholas Taleb. Excerpted by permissionof Random House, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted withoutpermission in writing from the publisher.

Book Excerpt fromThe Black Swan: Second Edition


What You Do Not Know

Black Swan logic makes what you don’t know far more relevant than what you do know.Consider that many Black Swans can be caused and exacerbated by their being unexpected.

Think of the terrorist attack of September 11, 2001: had the risk been reasonably conceivableon September 10, it would not have happened. If such a possibility were deemed worthy ofattention, fighter planes would have circled the sky above the twin towers, airplanes wouldhave had locked bulletproof doors, and the attack would not have taken place, period.Something else might have taken place. What? I don’t know. Isn’t it strange to see an eventhappening precisely because it was not supposed to happen? What kind of defense do wehave against that? Whatever you come to know (that New York is an easy terrorist target, forinstance) may become inconsequential if your enemy knows that you know it. It may be oddto realize that, in such a strategic game, what you know can be truly inconsequential.

This extends to all businesses. Think about the “secret recipe” to making a killing in therestaurant business. If it were known and obvious then someone next door would have alreadycome up with the idea and it would have become generic. The next killing in the restaurantindustry needs to be an idea that is not easily conceived of by the current population ofrestaurateurs. It has to be at some distance from expectations. The more unexpected thesuccess of such a venture, the smaller the number of competitors, and the more successful theentrepreneur who implements the idea. The same applies to the shoe and the bookbusinesses—or any kind of entrepreneurship. The same applies to scientific theories—nobodyhas interest in listening to trivialities. The payoff of a human venture is, in general, inverselyproportional to what it is expected to be.

Consider the Pacific tsunami of December 2004. Had it been expected, it would not havecaused the damage it did—the areas affected would have been less populated, an earlywarning system would have been put in place. What you know cannot really hurt you.

Experts and “Empty Suits”

The inability to predict outliers implies the inability to predict the course of history, given the shareof these events in the dynamics of events.

But we act as though we are able to predict historical events, or, even wore, as if we are able tochange the course of history. We produce thirty year projections of social security deficits andoil prices without realizing that we cannot even predict these for next summer—ourcumulative prediction errors for political and economic events are so monstrous that everytime I look at the empirical record I have to pinch myself to verify that I am not dreaming.What is surprising is not the magnitude of our forecast errors, but our absence of awarenessof it. This is all the more worrisome when we engage in deadly conflicts: wars arefundamentally unpredictable (and we do not know it). Owing to this misunderstanding of thecasual chains between policy and actions, we can easily trigger Black Swans thanks toaggressive ignorance—like a child playing with a chemistry kit.

in FEd WE TruSTBen Bernanke’s War on the Great panicBy David Wessel

A 2009 New York Times Notable BookShortlisted for the 2009 Business Book of the Year Award (Financial Times/Goldman Sachs)

Believing that the economic catastrophe of the 1930s waslargely the fault of a sluggish and wrongheaded Federal

Reserve, David Wessel posits Ben Bernanke was determinednot to repeat that epic mistake. In Fed We Trust offers studentsa look inside the most powerful economic institution in theworld as Wessel exposes its inner workings, revealing how theBernanke Fed led the desperate effort to prevent the world’sfinancial engine from grinding to a halt.

In piecing together the fullest, most authoritative, and alarmingpicture yet of this decisive moment in our nation’s history, InFed We Trust answers the most critical questions, such as: • What did Bernanke and his team at the Fed know—and what took them by

surprise? Which of their actions stretched—or even ripped through—the Fed’slegal authority? Which chilling numbers and indicators made them feel they had no choice?

• What were they thinking at pivotal moments during the race to sell Bear Stearns, the unsuccessful quest to save Lehman Brothers, and the virtual nationalization of aiG, Fannie Mae, and Freddie Mac? What were they saying toone another when, as Bernanke put it to Wessel: “We came very close to depression 2.0”?

• how well did Bernanke, former treasury secretary hank paulson, and then newyork Fed president Tim Geithner perform under intense pressure?

• how did the crisis prompt a reappraisal of the once-impregnable reputation of alan Greenspan?

“. . . David Wessel’s new book In Fed We Trust is essential, lucid—and, it turns out, riveting—reading.” —The New York Times

“The story of their financial firefighting is a thrilling one, deftlytold by a veteran journalist with access to those involved. Mr.Wessel has an eye for enlivening detail (a deal between the Fedsand Subway restaurant, for instance, ensured a ready supply ofsandwiches); and he has a knack for making finance accessible tothe layman without boring the specialist . . . a cracking story, thebest chronicle so far of what officials were doing in the greatfinancial bust of 2007-08.” —The Economist

“No one can understand what happened and what did nothappen without reading this book.”

—Joseph E. Stiglitz, winner of the Nobel Prize in economics andauthor of Globalization and its Discontents

Three Rivers Press | TR 978-0-307-45969-5 | 336pp. $16.00/$18.00 Can. | Exam Copy: $3.00

About the Author

DAVID WESSEL is the economics editor of The Wall Street Journal and writes the Capital column, a weekly look atthe forces shaping living standards around the world. David has shared two Pulitzer Prizes, one for Boston Globestories in 1983 on the persistence of racism in Boston and the other for stories in The Wall Street Journal in 2002 oncorporate wrongdoing. He appears frequently on National Public Radio and is a regular on PBS’s Washington Week.


For a New York Times article by Michiko kakutani, go tohttp://tiny.cc/wdtle

Now in Paperback

Excerpted from In FED We Trust by David Wessel Copyright © 2009 by David Wessel. Excerpted by permission of Crown Business, a division ofRandom House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from thepublisher.

Book Excerpt from In Fed We Trust


Whatever It Takes

At the beginning of October 2008, after some of the toughest weeks of the Great Panic, thelines in Ben Bernanke’s face and the circles under his eyes offered evidence of more than ayear of seven-day weeks and conference calls that stretched past midnight. Sometimes all thatseemed to keep Bernanke going was the constantly restocked bowl of trail mix that sat on hissecretary’s desk and the cans of diet Dr Pepper from the refrigerator in his office. But thebalding, bearded chairman of the Federal Reserve managed a smile as he confided that he hada title for the book he would write someday about his watch as helmsman of the worldeconomy: Before Asia Opens . . .

The phrase was a reference to the series of precedent shattering decisions that Bernanke andothers at the Fed and Treasury had been forced to make with insufficient sleep andinadequate preparation on Sundays so they could be announced before financial marketsopened Monday morning in Asia, half a day ahead of Washington and New York.

Before Asia Opens . . . was not a laugh line. The subprime mortgage mess was made inAmerica, and that meant the U.S. government was forced to lead the cleanup. Ben Bernankehad more immediate power to do that than any other individual. The president of the UnitedStates can respond instantly to a missile attack with real bullets; he cannot respond instantlyto financial panic with real money without the prior approval of Congress. But Bernankecould and did.

Yet the United States had become so dependent on the flow of money from abroad and thebusiness of American financial institutions was so intertwined with those overseas thatBernanke didn’t have the luxury of waiting until the sun rose over Washington to makedecisions and pronouncements. Hence the subject line Goldman Sachs economists put on oneof their weekly e-mails: “Sunday is the new Monday.”

There was the Sunday in March 2008 when the Federal Reserve shattered seventy years oftradition and lent $30 billion to induce JPMorgan Chase to buy Bear Stearns, a flailinginvestment bank the Fed neither regulated nor officially protected.

And the Sunday in August 2008 when Bernanke and Treasury Secretary Henry Paulson, thenation’s self-appointed investment banker in chief, decided to seize Fannie Mae and FreddieMac, the government-sponsored, shareholder-owned mortgage giants that had borrowedheavily from abroad.

And the Sunday in late September 2008 when Bernanke and his Wall Street field marshal,Timothy Geithner, then president of the Federal Reserve Bank of New York, pressured theFederal Deposit Insurance Corporation to invoke an emergency law to subsidize Citigroup’sattempt to strengthen itself by acquiring Wachovia.

Yet no Sunday of the Great Panic would prove as consequential and controversial asSeptember 14, 2008, the day Bernanke, Geithner, and Paulson allowed Lehman Brothers tofail after a desperate search for someone to buy it.


Do not order Paperback before 12/27/2010.Crown Business | TR 978-0-385-52994-5 | 304pp. $15.00/$17.00 Can. | Exam Copy: $3.00

ThE GrEaTEST TradE EvErThe Behind-the-Scenes Story of how John paulson defied Wall Street and Made Financial historyBy Gregory Zuckerman

In 2006, hedge fund manager John Paulson began to betheavily against risky mortgages and precarious financial

companies. By the end of 2007, he had pulled off the greatesttrade in financial history, earning more than $15 billion for hisfirm. Gregory Zuckerman, the reporter who broke the story inThe Wall Street Journal, gives a fast-paced, behind-the-scenesnarrative of how a contrarian foresaw an escalating financialcrisis to make financial history.

“Simply terrific. Easily the best of the post-crash financial books.” —Malcolm Gladwell

“In his new book, The Greatest Trade Ever, Gregory Zuckerman, areporter at The Wall Street Journal, examines how the unlikelyteam of Paulson and assistant Paolo Pellegrini—as well as a fewother investors—bucked conventional wisdom and saw throughthe housing hype.” —Newsweek

“Greg Zuckerman’s book is much, much more than a brilliantaccount of Paulson’s trade of the century; it also provides ahighly enjoyable and lucid journey through the analytical andemotional maze that constituted the financial markets on theeve of the Great Recession. The book is compulsory reading forthose looking for exceptional insights on the complex forces thatinterconnect Wall Street, hedge funds and Main Street.” —Mohamed El-Erian, Chief Executive Officer of Pacific InvestmentManagement Co. and best-selling author of When Markets Collide:

Investment Strategies for the Age of Global Economic Change

“More than a cinematic narrative of how Paulson and othersfigured out how to short the market.” —Bloomberg

About the Author

GREGORY ZUCKERMAN is a senior writer at the Wall Street Journal, where he has been a reporter for twelveyears. He pens the widely read “Heard on the Street” column and writes about hedge funds, investing, andother Wall Street topics. Zuckerman appears on CNBC twice a week to explain complex trades. He is a two-time winner of the Gerald Loeb Award for coverage of the credit crisis, the demise of WorldCom, and thecollapse of hedge fund Amaranth Advisors, and he is a recipient of other awards.


Paperback forthcoming

December 2010

Excerpted from The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History byGregory Zuckerman Copyright © 2009 by Gregory Zuckerman. Excerpted by permission of Broadway Business, a division of Random House,Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Book Excerpt fromThe Greatest Trade Ever


John Paulson seemed to live an ambitious man’s dream. At the age of forty-nine, Paulsonmanaged more than $2 billion for his investors, as well as $100 million of his own wealth. Theoffice of his Midtown Manhattan hedge fund, located in a trendy building on 57th andMadison, was decorated with dozens of Alexander Calder watercolors. Paulson and his wife,Jenny, a pretty brunette, split their time between an upscale town house on New York’sfashionable Upper East Side and a multimillion-dollar seaside home in the Hamptons, aplayground of the affluent where Paulson was active on the social circuit. Trim and fit, withclose-cropped dark hair that was beginning to thin at the top, Paulson didn’t enjoy exceptionallooks. But his warm brown eyes and impish smile made him seem approachable, even friendly,and Paulson’s unlined face suggested someone several years younger.

The window of Paulson’s corner office offered a dazzling view of Central Park and theWollman skating rink. This morning, however, he had little interest in grand views. Paulsonsat at his desk staring at an array of numbers flashing on computer screens before him,grimacing. “This is crazy,” he said to Paolo Pellegrini, one of his analysts, as Pellegrini walkedinto his office.

It was late spring of 2005. The economy was on a roll, housing and financial markets werebooming, and the hedge-fund era was in full swing. But Paulson couldn’t make much sense ofthe market. And he wasn’t making much money, at least compared with his rivals. He hadbeen eclipsed by a group of much younger hedge-fund managers who had amassed hugefortunes over the last few years—and were spending their winnings in over-the-top ways.

Paulson knew he didn’t fit into that world. He was a solid investor, careful and decidedlyunspectacular. But such a description was almost an insult in a world where investors chasedthe hottest hand, and traders could recall the investment returns of their competitors as easilyas they could their children’s birthdays.

Even Paulson’s style of investing, featuring long hours devoted to intensive research, seemedoutmoded. The biggest traders employed high powered computer models to dictate theirmoves. They accounted for a majority of the activity on the New York Stock Exchange and agrowing share of Wall Street’s wealth. Other gutsy hedge-fund managers borrowed large sumsto make risky investments, or grabbed positions in the shares of public companies and bulliedexecutives to take steps to send their stocks flying. Paulson’s tried-and-true methods wereviewed as quaint.

It should have been Paulson atop Wall Street, his friends thought.

Paulson had grown up in a firmly middle-class neighborhood in Queens, New York. Hereceived early insight into the world of finance from his grandfather, a businessman who lost afortune in the Great Depression. Paulson graduated atop his class at both New YorkUniversity and Harvard Business School. He then learned at the knees of some of themarket’s top investors and bankers, before launching his own hedge fund in 1994. Pensive anddeeply intelligent, Paulson’s forte was investing in corporate mergers that he viewed as themost likely to be completed, among the safest forms of investing.

TEaChinG ThE FinanCiaL CriSiS

The current economic crisis highlights the complex inner workings of the financial industry and the long-termconsequences of the catastrophe have yet to be fully understood. Many economists consider it to have been the worstfinancial crisis since the Great Depression. The New York Times reported that business schools and university Economics

departments are incorporating the financial downturn into lesson plans, by connecting present events to economic history,business ethics, social change, and politics (“Colleges Turn the Economic Crisis Into a Lesson Plan,” The New York Times,December 11, 2009).Examining case studies of financial risk-taking, business culture, and the larger political and social climate surrounding thecollapse, the books collected here help students gain a better understanding of today’s global crisis. You can find bookdescriptions, excerpts, and more on our Web site: www.randomhouse.com/academic.

ThE STudEnT Loan SCaMThe Most oppressive debt in u.S.history—and how We Can Fight BackBy Alan CollingeBeacon Press | TR | 978-0-807-04231-1 | 184pp. $14.00/NCR | Exam Copy: $3.00

CirCLE oF GrEEdThe Spectacular rise and Fall of theLawyer Who Brought Corporateamerica to its kneesBy Patrick Dillon and Carl CannonBroadway | HC | 978-0-7679-2994-3 | 544pp. $28.00/$35.00 Can. | Exam Copy: $14.00

CraSh oF ThE TiTanShow the decline and Fall of MerrillLynch Crippled Bank of america andnearly destroyed america’s FinancialSystemBy Greg FarrellDo not order before 11/2/2010.Crown Business | HC | 978-0-307-71786-3 | 320pp.$27.00/$31.00 Can. | Exam Copy: $13.50

CraSh CourSEThe american automobile industry’sroad from Glory to disasterBy Paul IngrassiaRandom House | HC | 978-1-4000-6863-0 | 320pp.$26.00/$32.00 Can. | Exam Copy: $13.00

Do not order paperback before 1/11/2011.Random House | TR | 978-0-8129-8075-2 | 336pp.$17.00/$19.00 Can. | Exam Copy: $3.00

rESEThow This Crisis Can restore our valuesand renew americaBy Kurt AndersenForeword by Tom BrokawRandom House | HC | 978-1-4000-6898-2 | 96pp. $15.00/$17.50 Can. | Exam Copy: $7.50

ThE road FroM ruinhow to revive Capitalism and putamerica Back on TopBy Matthew Bishop and Michael GreenCrown Business | HC | 978-0-307-46422-4 | 384pp.$27.00/$32.00 Can. | Exam Copy: $13.50


BookS on ThE FinanCiaL CriSiS

rEvoLT on GooSE iSLandThe Chicago Factory Takeover, andWhat it Says about the Economic CrisisBy Kari LydersenMelville House | TR | 978-1-9336-3382-4 | 176pp.$16.00/$19.95 Can. | Exam Copy: $3.00

ThE QuanTShow a new Breed of Math WhizzesConquered Wall Street and nearlydestroyed itBy Scott PattersonCrown Business | HC | 978-0-307-45337-2 | 352pp.$27.00/$33.99 Can. | Exam Copy: $13.50

hoodWinkEdan Economic hit Man reveals Why theWorld Financial Markets imploded—and What We need to do to remakeThemBy John PerkinsBroadway Business | HC | 978-0-307-58992-7 | 256pp.$23.99/$29.99 Can. | Exam Copy: $12.00

Fdr and ThE nEW dEaL For BEGinnErSBy Paul BuhleAfterword by Harvey Pekar Illustrated by Sabrina JonesFor Beginners | TR | 978-1-934-38950-8 | 160pp. $14.99/$17.99 Can. | Exam Copy: $3.00

ThE GrEaT dEprESSionamerica 1929–1941By Robert S. McElvaineThree Rivers Press | TR | 978-0-8129-2327-8 | 432pp.$17.00/$21.00 Can. | Exam Copy: $3.00

aMEriCan-MadEThe Enduring Legacy of the Wpa: When Fdr put the nation to WorkBy Nick TaylorBantam | TR | 978-0-553-38132-0 | 640pp. $15.00/$17.00 Can. | Exam Copy: $3.00


irraTionaL ExuBEranCEBy Robert J. Shiller“A modern classic of ‘serious’ economics that demands to be read, andcan be enjoyed, by the interested nonspecialist.” —The EconomistBroadway Business | TR | 978-0-7679-2363-7 | 336pp. $16.00/$19.95 Can. | Exam Copy: $3.00

THE GREAT DEPRESSION & THE NEW DEAL

MODERN CLASSIC

© Michael Marsland, Yale University Photographer

FiCTion For ThE BuSinESS CLaSSrooM

Considering that many of the world’s great novelists have drawn upon periods of economic upheaval for inspiration, it isfitting that many colleges and universities are now offering courses that expand literary studies to include economicanalysis (“Economic Literary Realities,” Inside Higher Ed, December 29, 2009). Below is a list of relevant fiction that will

help students learn—within a literary context—about pivotal moments in economic history, and thus inform their under-standing of both historic and present socioeconomic events in a unique and multidisciplinary way. For book descriptions andexcerpts, visit our Web site: www.randomhouse.com/academic.

raGGEd diCkor, Street Life in new york withthe Boot-BlacksBy Horatio AlgerIntroduction by David K. ShiplerModern Library | TR | 978-0-8129-7358-7 192pp. | $9.95/$11.95 Can. | Exam Copy: $3.00

MaGGiE, a GirL oF ThESTrEETS and oThEr nEW york WriTinGSBy Stephen CraneIntroduction by Luc SanteModern Library | TR | 978-0-375-75689-4 288pp. | $10.00/$12.00 Can. | Exam Copy: $3.00

BLEak houSEBy Charles DickensIntroduction by Mary GaitskillIllustrated by H.K. BrowneModern Library | TR | 978-0-375-76005-1 928pp. | $11.95/$14.95 Can. | Exam Copy: $3.00

hard TiMESBy Charles DickensIntroduction by Jane JacobsModern Library | TR | 978-0-679-64217-6 368pp. | $7.95/$10.50 Can. | Exam Copy: $3.00

raGTiMEa novelBy E.L. DoctorowRandom House | TR | 978-0-8129-7818-6 336pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

ThE yELLoW WaLL-papErand oThEr WriTinGSBy Charlotte Perkins GilmanIntroduction by Alexander BlackModern Library | TR | 978-0-679-78340-4 384pp. | $11.95/$14.95 Can. | Exam Copy: $3.00

ThE QuiCkEninGBy Michelle HooverOther Press | TR | 978-1-590-51346-0 | 224pp.$14.95/$17.95 Can. | Exam Copy: $3.00

aMEriCan ruSTa novelBy Philipp MeyerSpiegel & Grau | TR | 978-0-385-52752-1 400pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

ThE JunGLEBy Upton SinclairIntroduction by Jane JacobsAfterword by Anthony ArthurModern Library | TR | 978-0-8129-7623-6 416pp. | $9.95/$12.95 Can. | Exam Copy: $3.00

advEnTurES oFhuCkLEBErry FinnBy Mark TwainIntroduction by George SaundersModern Library | TR | 978-0-375-75737-2 304pp. | $6.95/$9.95 Can. | Exam Copy: $3.00


a Man in FuLLBy Tom WolfeDial Press Trade Paperback | TR 978-0-553-38133-7 | 704pp. $17.00/$23.00 Can. | Exam Copy: $3.00

LiTTLE hEaThEnShard Times and high Spirits on aniowa Farm during the GreatdepressionBy Mildred Armstrong KalishBantam | TR | 978-0-553-38424-6 | 304pp.$14.00/$17.99 Can. | Exam Copy: $3.00

Memoir

MANAGEMENT, LEADERSHIP & ORGANIZATIONThE happinESS advanTaGEThe Seven principles of positive psychology That Fuel Successand performance at WorkBy Shawn AchorBroadway Business | HC | 978-0-307-59154-8 | 256pp. | $25.00/$28.95 Can. | Exam Copy: $12.50

ConFronTinG rEaLiTydoing What Matters to Get Things rightBy Larry Bossidy and Ram CharanCrown Business | HC | 978-1-4000-5084-0 | 272pp. | $27.50/$39.95 Can. | Exam Copy: $13.75

SWayThe irresistible pull of irrational BehaviorBy Ori Brafman and Rom BrafmanBroadway Business | TR | 978-0-385-53060-6 | 224pp. | $14.00/$16.50 Can. | Exam Copy: $3.00

Co-opETiTionBy Adam M. Brandenburger and Barry J. NalebuffBroadway Business | TR | 978-0-385-47950-9 | 304pp. | $18.95/$28.95 Can. | Exam Copy: $3.00

ThE LiTTLE BLaCk Book oF SuCCESSLaws of Leadership for Black WomenBy Elaine Meryl Brown, Marsha Haygood, and Rhonda Joy McLeanForeword by Angela Burt-MurrayOne World | HC | 978-0-345-51848-4 | 176pp. | $20.00/$24.95 Can. | Exam Copy: $10.00

ThE MindFuL LEadErawakening your natural Management Skills ThroughMindfulness MeditationBy Michael CarrollTrumpeter | TR | 978-1-590-30620-8 | 256pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

ThE SouL oF LEadErShipunlocking your potential for GreatnessBy Deepak ChopraDo not order before 12/28/2010.Harmony | HC | 978-0-307-40806-8 | 144pp. | $19.99/$22.99 Can. | Exam Copy: $10.00

ThE arT oF War For WoMEnSun Tzu’s ultimate Guide to Winning Without ConfrontationBy Chin-Ning ChuBroadway Business | TR | 978-0-385-51843-7 | 224pp. | $13.00/$16.00 Can. | Exam Copy: $3.00

ThE TaLEnT MaSTErShow Great Companies deliver the numbers by putting peopleBefore numbersBy Bill Conaty and Ram CharanDo not order before 11/9/2010.Crown Business | HC | 978-0-307-46026-4 | 320pp. | $27.50/$31.00 Can. | Exam Copy: $13.75

ThE TaLEnT CodEGreatness isn’t Born. it’s Grown. here’s how.By Daniel CoyleBantam | HC | 978-0-553-80684-7 | 256pp. | $25.00/$28.95 Can. | Exam Copy: $12.50

LEadErShip JaZZ—rEviSEd EdiTionThe Essential Elements of a Great LeaderBy Max De PreeBroadway Business | TR | 978-0-385-52630-2 | 208pp. | $16.00/$19.00 Can. | Exam Copy: $3.00

LEadErShip iS an arTBy Max DepreeBroadway Business | TR | 978-0-385-51246-6 | 176pp. | $15.95/$23.95 Can. | Exam Copy: $3.00

SaCrEd CoMMErCEBusiness as a path of awakeningBy Matthew Engelhart and Terces EngelhartNorth Atlantic Books | TR | 978-1-556-43729-8 | 136pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

GrEaTEr Than yourSELFThe ultimate Lesson of True LeadershipBy Steve FarberForeword by Patrick Lencioni and Matthew KellyBroadway Business | HC | 978-0-385-52261-8 | 192pp. | $19.95/$22.95 Can. | Exam Copy: $10.00

ThE MaLE FaCTorThe unwritten rules, Misperceptions, and Secret Beliefs ofMen in the WorkplaceBy Shaunti FeldhahnBroadway Business | HC | 978-0-385-52811-5 | 320pp. | $22.99/$27.99 Can. | Exam Copy: $11.50

Who’S GoT your BaCkThe Breakthrough program to Build deep, Trustingrelationships That Create Success—and Won’t Let you FailBy Keith FerrazziBroadway Business | HC | 978-0-385-52133-8 | 336pp. | $25.00/$29.95 Can. | Exam Copy: $12.50

poWEr aMBiTion GLoryThe Stunning parallels between Great Leaders of the ancientWorld and Today . . . and the Lessons you Can LearnBy Steve Forbes and John PrevasForeword by Rudolph GiulianiThree Rivers Press | TR | 978-0-307-40845-7 | 320pp. | $16.00/$19.00 Can. | Exam Copy: $3.00

CoMMon SEnSE ManaGEMEnTBy Roger FultonTen Speed Press | TR | 978-1-580-08983-8 | 176pp. | $12.95/$15.99 Can. | Exam Copy: $3.00

ThE ruLES oF viCToryhow to Transform Chaos and Conflict—Strategies from The Art of WarBy James Gimian and Barry BoyceShambhala | TR | 978-1-590-30701-4 | 304pp. | $18.95/$23.00 Can. | Exam Copy: $3.00

ThE arT oF WorLdLy WiSdoMBy Baltasar GracianShambhala | MM | 978-1-590-30402-0 | 208pp. | $6.99/$9.99 Can. | Exam Copy: $3.00

ThE STory oF SuCCESSFive Steps to Mastering Ethics in BusinessBy Leigh HafreyOther Press | TR | 978-1-590-51354-5 | 270pp. | $21.00/$25.95 Can. | Exam Copy: $3.00


Why WE MakE MiSTakEShow We Look Without Seeing, Forget Things in Seconds, andare all pretty Sure We are Way above averageBy Joseph T. HallinanBroadway | TR | 978-0-7679-2806-9 | 304pp. | $14.00/$17.99 Can. | Exam Copy: $3.00

FaSTEr ChEapEr BETTErThe 9 Levers for Transforming how Work Gets doneBy Michael Hammer and Lisa HershmanDo not order before 12/28/2010Crown Business | HC | 978-0-307-45379-2 | 304pp. | $27.50/$31.00 Can. | Exam Copy: $13.75

ThE WoW FaCTorThe 33 Things you Must (and Must not) do to Guarantee yourEdge in Today’s Business WorldBy Frances Cole JonesBallantine Books | TR | 978-0-345-51793-7 | 208pp. | $15.00/$17.00 Can. Exam Copy: $3.00

hoW To WoWproven Strategies for Selling your [Brilliant] Self in anySituationBy Frances Cole JonesBallantine Books | TR | 978-0-345-50179-0 | 224pp. | $15.00/$17.50 Can. | Exam Copy: $3.00

doinG WhaT MaTTErShow to Get results That Make a difference—the revolutionary old-School approachBy James M. Kilts, Robert Lorber, and John F. ManfrediThree Rivers Press | TR | 978-0-307-45178-1 | 336pp. | $17.00/$21.00 Can. | Exam Copy: $3.00

ThE 80/20 individuaLhow to Build on the 20% of What you do BestBy Richard KochBroadway Business | TR | 978-0-385-50975-6 | 256pp. | $14.95/$21.00 Can. | Exam Copy: $3.00

ThE 80/20 prinCipLEThe Secret to achieving More with LessBy Richard KochBroadway Business | TR | 978-0-385-49174-7 | 288pp. | $15.95/$18.95 Can. | Exam Copy: $3.00

ThE GaME-ChanGErhow you Can drive revenue and profit Growth withinnovationBy A.G. Lafley and Ram CharanCrown Business | HC | 978-0-307-38173-6 | 352pp. | $27.50/$32.00 Can. | Exam Copy: $13.75

CorporaTE CrEaTiviTydeveloping an innovative organizationBy Thomas Lockwood and Thomas WaltonAllworth Press | TR | 978-1-5811-5656-0 | 256pp. | $24.95/$29.95 Can. | Exam Copy: $3.00

in purSuiT oF ELEGanCEWhy the Best ideas have Something MissingBy Matthew E. MayForeword by Guy KawasakiBroadway Business | TR | 978-0-385-52650-0 | 224pp. | $14.00/$16.00 Can. | Exam Copy: $3.00

ThE FuTurE arrivEd yESTErdayThe rise of the protean Corporation and What it Means for youBy Michael MaloneCrown Business | HC | 978-0-307-40690-3 | 320pp. | $27.50/$32.00 Can. | Exam Copy: $13.75

BounCEThe art of Turning Tough Times into TriumphBy Keith McFarlandCrown Business | HC | 978-0-307-58817-3 | 176pp. $21.00/$25.95 Can. | Exam Copy: $11.50

ThE BrEakThrouGh CoMpanyhow Everyday Companies Become Extraordinary performersBy Keith R. McFarlandThree Rivers Press | TR | 978-0-307-35219-4 | 304pp. | $16.00/$19.95 Can. | Exam Copy: $3.00

ThE ToyoTa LEadErS: an ExECuTivE GuidEBy Masaaki SatoVertical | HC | 978-1-934-28723-1 | 336pp. | $19.95/$22.95 Can. | Exam Copy: $10.00

ThE arT oF ThE LonG viEWBy Peter SchwartzBroadway Business | TR | 978-0-385-26732-8 | 288pp. | $17.95/$26.95 Can. | Exam Copy: $3.00

FiErCE LEadErShipa Bold alternative to the Worst “Best” practices of BusinessTodayBy Susan ScottBroadway Business | HC | 978-0-385-52900-6 | 336pp. | $25.00/$29.95 Can. | Exam Copy: $12.50

ThE LEadErShip doJoBuild your Foundation as an Exemplary LeaderBy Richard Strozzi-HecklerFrog Books | HC | 978-1-583-94201-7 | 208pp. | $24.95/$32.00 Can. | Exam Copy: $12.50

ThE hiddEn Brainhow our unconscious Minds Elect presidents, Control Markets,Wage Wars, and Save our LivesBy Shankar VedantamSpiegel & Grau | TR | 978-0-385-52522-0 | 288pp. | $16.00/$19.00 Can. | Exam Copy: $3.00

ThE poWEr oF Manyvalues for Success in Business and in LifeBy Meg Whitman and Joan O’C HamiltonCrown | HC | 978-0-307-59121-0 | 288pp. | $26.00/$32.00 Can. | Exam Copy: $13.00


MARKETING & ADVERTISINGSTEaLinG MySpaCEThe Battle to Control the Most popular Website in americaBy Julia AngwinRandom House | HC | 978-1-4000-6694-0 | 384pp. | $27.00/$32.00 Can. | Exam Copy: $13.75

huMankindBy Tom Bernardin and Mark TutsselpowerHouse Books | HC | 978-1-576-87549-0 | 240pp. | $29.95/$35.00 Can. | Exam Copy: $15.00

CLiCkThe Magic of instant ConnectionsBy Ori Brafman and Rom BrafmanBroadway Business | HC | 978-0-385-52905-1 | 224pp. | $23.00/$26.95 Can. | Exam Copy: $11.50

Why ShE BuySThe new Strategy for reaching the World’s Most powerfulConsumersBy Bridget BrennanCrown Business | HC | 978-0-307-45038-8 | 336pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

onE naTion undEr GoodSBy James J. FarrellSmithsonian Books | TR | 978-1-5883-4292-8 | 336pp. | $26.95/$32.00 Can. | Exam Copy: $13.50

EMoTionaL BrandinGThe new paradigm for Connecting Brands to people, updatedand revised EditionBy Marc GobeAllworth Press | TR | 978-1-581-15672-0 | 352pp. | $19.95/$24.95 Can. | Exam Copy: $3.00

ThE arT oF ThE idEaand how it Can Change your LifeBy John HuntIllustrated by Sam NhlengethwapowerHouse Books | HC | 978-1-576-87516-2 | 136pp. | $24.95/$26.95 Can. | Exam Copy: $12.50

ThE poWEr oF SoCiaL nETWorkinGusing the Whuffie Factor to Build your BusinessThree Rivers Press | TR | 978-0-307-44940-5 | 320pp. | $15.00/$17.50 Can. | Exam Copy: $3.00

BuyoLoGyTruth and Lies about Why We BuyBy Martin LindstromForeword by Paco UnderhillBroadway Business | TR | 978-0-385-52389-9 | 272pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

TradE-oFFWhy Some Things Catch on, and others don’tBy Kevin ManeyForeword by Jim CollinsBroadway Business | TR | 978-0-385-52595-4 | 240pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

GETTinG orGaniZEd in ThE GooGLE Erahow to Get Stuff out of your head, Find it When you need it,and Get it done rightBy Douglas Merrill and James A. MartinBroadway Business | HC | 978-0-385-52817-7 | 272pp. | $23.00/$27.95 Can. | Exam Copy: $11.50

BrandinG ThE ManWhy Men are the next Frontier in Fashion retailBy Bertrand PellegrinAllworth Press | HC | 978-1-5811-5663-8 | 224pp. | $27.50/$33.95 Can. | Exam Copy: $13.75

ruBiES in ThE orChardThe poM Queen’s Secrets to Marketing Just about anythingBy Lynda Resnick and Francis WilkinsonBroadway Business | TR | 978-0-385-52579-4 | 240pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

ThE anaToMy oF BuZZ rEviSiTEdreal-life Lessons in Word-of-Mouth MarketingBy Emanuel RosenBroadway Business | TR | 978-0-385-52632-6 | 384pp. | $15.95/$18.95 Can. | Exam Copy: $3.00

SaTiSFaCTion GuaranTEEdBy Susan StrasserSmithsonian Books | TR | 978-1-588-34146-4 | 348pp. | $17.95/$22.95 Can. | Exam Copy: $3.00

BuyinG inWhat We Buy and Who We areBy Rob WalkerRandom House | TR | 978-0-8129-7409-6 | 320pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

ECONOMICSnoBodiESModern american Slave Labor and the dark Side of the newGlobal EconomyBy John BoweRandom House | TR | 978-0-8129-7184-2 | 336pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

ThE prEdiCTionEEr’S GaMEusing the Logic of Brazen Self-interest to See and Shape theFutureBy Bruce Bueno De MesquitaRandom House | TR | 978-0-8129-7977-0 | 288pp. | $16.00/$18.00 Can. | Exam Copy: $3.00

SoniC BooMGlobalization at Mach SpeedBy Gregg EasterbrookRandom House | HC | 978-1-4000-6395-6 | 272pp. | $26.00/$32.00 Can. | Exam Copy: $13.00

Do not order paperback before 1/11/2011.Random House | TR | 978-0-8129-7413-3 | 272pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

ThE MonEyMakErShow Extraordinary Managers Win in a World Turned upsidedownBy Anne-Marie FinkCrown Business | HC | 978-0-307-39630-3 | 320pp. | $27.50/$32.00 Can. | Exam Copy: $13.75


hoW CapiTaLiSM WiLL SavE uSWhy Free people and Free Markets are the Best answer inToday’s EconomyBy Steve Forbes and Elizabeth AmesCrown Business | HC | 978-0-307-46309-8 | 368pp. | $25.00/$29.95 Can. | Exam Copy: $12.50

riChiSTana Journey Through the american Wealth Boom and the Livesof the new richBy Robert FrankThree Rivers Press | TR | 978-0-307-34145-7 | 288pp. | $13.95/$15.95 Can. | Exam Copy: $3.00

EConoMiCS in onE LESSonThe Shortest and Surest Way to understand Basic EconomicsBy Henry HazlittThree Rivers Press | TR | 978-0-517-54823-3 | 224pp. | $14.00/$17.99 Can. | Exam Copy: $3.00

EConoMiCS WiThouT iLLuSionSdebunking the Myths of Modern CapitalismBy Joseph HeathBroadway | TR | 978-0-307-59057-2 | 352pp. | $14.99/NCR | Exam Copy: $3.00

BioGraphy oF ThE doLLarhow the Mighty Buck Conquered the World and Why it’s underSiegeBy Craig KarminThree Rivers Press | TR | 978-0-307-33987-4 | 272pp. | $13.95/$15.95 Can. | Exam Copy: $3.00

ThE 5 BiG LiES aBouT aMEriCan BuSinESSCombating Smears against the Free-Market EconomyBy Michael MedvedCrown Forum | HC | 978-0-307-46494-1 | 272pp. | $26.99/$33.99 Can. | Exam Copy: $13.50

Do not order paperback before 11/2/2010.Three Rivers Press | TR | 978-0-307-58747-3 | 272pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

WEaLTh and dEMoCraCya political history of the american richBy Kevin PhillipsOne of BusinessWeek’s Top 10 Business Books of 2002Broadway | TR | 978-0-7679-0534-3 | 496pp. | $18.99/$23.99 Can. | Exam Copy: $3.00

Why your WorLd iS aBouT To GET a WhoLE LoTSMaLLEroil and the End of GlobalizationBy Jeff RubinRandom House | HC | 978-1-4000-6850-0 | 304pp. | $26.00/NCR | Exam Copy: $13.00

LiFE inC.how the World Became a Corporation and how to Take it BackBy Douglas RushkoffRandom House | HC | 978-1-4000-6689-6 | 304pp. | $26.00/$30.00 Can. | Exam Copy: $13.00


GriFTopiaBubble Machines, vampire Squids, and the Long Con That isBreaking americaBy Matt TaibbiDo not order before 11/2/2010.Spiegel & Grau | HC | 978-0-385-52995-2 | 352pp. | $26.00/$30.00 Can. | Exam Copy: $13.00

ThE CoLLapSE oF ThE doLLar and hoW To proFiTFroM iTMake a Fortune by investing in Gold and other hard assetsBy James TurkBroadway Business | TR | 978-0-385-51224-4 | 272pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

CoMEBaCk aMEriCaTurning the Country around and restoring FiscalresponsibilityBy David WalkerRandom House | HC | 978-1-4000-6860-9 | 240pp. | $26.00/$32.00 Can. | Exam Copy: $13.00


ThE hiSTory oF MonEyBy Jack WeatherfordThree Rivers Press | TR | 978-0-609-80172-7 | 304pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

CASE STUDIES & HISTORIESkinG oF CapiTaLThe remarkable rise, Fall, and rise again of SteveSchwarzman and BlackstoneBy David Carey and John E. MorrisCrown Business | HC | 978-0-307-45299-3 | 400pp. | $27.50/$31.00 Can. | Exam Copy: $13.75

ConSpiraCy oF FooLSa True StoryBy Kurt EichenwaldBroadway | TR | 978-0-7679-1179-5 | 784pp. | $17.95/$22 Can. | Exam Copy: $3.00

ThE inForManTa True StoryBy Kurt EichenwaldBroadway | TR | 978-0-7679-0327-1 | 656pp. | $17.00/$21.00 Can. | Exam Copy: $3.00

SErpEnT on ThE roCkBy Kurt EichenwaldBroadway | TR | 978-0-7679-2384-2 | 528pp. | $15.95/$22.95 Can. | Exam Copy: $3.00

ninTEndo MaGiC: WinninG ThE vidEoGaME WarSBy Osamu InoueTranslated by Paul Tuttle StarrVertical | HC | 978-1-934-28722-4 | 224pp. | $19.95/$24.95 Can. | Exam Copy: $10.00

ThE CoMpanya Short history of a revolutionary ideaBy John Micklethwait and Adrian WooldridgeModern Library | TR | 978-0-8129-7287-0 | 272pp. | $14.95/$21.00 Can. | Exam Copy: $3.00


pEopLES and EMpirESa Short history of European Migration, Exploration, andConquest, from Greece to the presentBy Anthony PagdenModern Library | TR | 978-0-8129-6761-6 | 256pp. | $14.95/$19.95 Can. | Exam Copy: $3.00

ThE inFLuEnCE oF aFFLuEnCEhow the new rich are Changing americaBy Russ Alan Prince and Lewis SchiffBroadway Business | TR | 978-0-385-51928-1 | 240pp. | $14.95/$17.50 Can. | Exam Copy: $3.00

ThE MoST poWErFuL idEa in ThE WorLda Story of Steam, industry, and inventionBy William RosenRandom House | HC | 978-1-4000-6705-3 | 400pp. | $28.00/$34.00 Can. | Exam Copy: $14.00

ThE SnoWBaLLWarren Buffett and the Business of LifeBy Alice SchroederBantam | TR | 978-0-553-38461-1 | 832pp. | $20.00/$24.95 Can. | Exam Copy: $3.00

aMEriCan-MadEThe Enduring Legacy of the Wpa: When Fdr put the nation toWorkBy Nick TaylorBantam | TR | 978-0-553-38132-0 | 640pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

ThE ExTra 2%how Wall Street Strategies Took a Major League BaseballTeam from Worst to FirstBy Jonah KeriDo not order before 3/22/2011. ESPN | HC | 978-0-345-51765-4 | 224pp. | $26.00/$30.00 Can. | Exam Copy: $13.00

To request a Free Advance Reader Copy, email: [email protected]

ENTREPENEURSHIPBirThinG ThE ELEphanTThe Woman’s Go-For-it! Guide to overcoming the BigChallenges of Launching a BusinessBy Karin Abarbanel and Bruce FreemanTen Speed Press | TR | 978-1-5800-8887-9 | 224pp. | $15.95/$19.95 Can. | Exam Copy: $3.00

ThE WaLL STrEET JournaL CoMpLETE SMaLLBuSinESS GuidEBookBy Colleen DeBaiseThree Rivers Press | TR | 978-0-307-40893-8 | 272pp. | $15.00/$18.95 Can. | Exam Copy: $3.00

rEWorkBy Jason Fried and David Heinemeier HanssonCrown Business | HC | 978-0-307-46374-6 | 288pp. | $22.00/$26.95 Can. | Exam Copy: $11.00

EFForTLESS EnTrEprEnEurWork Smart, play hard, Make MillionsBy Nick Friedman and Omar SolimanThree Rivers Press | TR | 978-0-307-58799-2 | 272pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

LiTTLE BLaCk Book oF EnTrEprEnEurShipBy Fernando Trias De BesTen Speed Press | TR | 978-1-580-08932-6 | 152pp. | $15.95/$19.95 Can. | Exam Copy: $3.00

ETHICSThE WorkinG LiFEThe promise and Betrayal of Modern WorkBy Joanne B. CiullaThree Rivers Press | TR | 978-0-609-80737-8 | 288pp. | $14.95/$16.95 Can. | Exam Copy: $3.00

ThE iMMorTaL LiFE oF hEnriETTa LaCkSBy Rebecca SklootCrown | HC | 978-1-4000-5217-2 | 384pp. $26.00/$32.00 Can. | Exam Copy: $13.00

ThE LiFE you Can SavEhow to do your part to End World povertyBy Peter SingerRandom House | TR | 978-0-8129-8156-8 | 240pp. | $15.00/$17.00 Can. | Exam Copy: $3.00

CAREERSThE onE-WEEk JoB proJECTone Man, one year, 52 JobsBy Sean AikenVillard Books | TR | 978-0-345-50803-4 | 320pp. | $15.00/NCR | Exam Copy: $3.00

ShiFThow to reinvent your Business, your Career, and your personalBrandBy Peter ArnellBroadway Business | HC | 978-0-385-52627-2 | 208pp. | $23.00/$26.95 Can. | Exam Copy: $11.50

WhaT CoLor iS your paraChuTE? 2011a practical Manual for Job-hunters and Career-ChangersBy Richard N. BollesTen Speed Press | TR | 978-1-580-08270-9 | 368pp. | $18.99/$20.99 Can. | Exam Copy: $3.00

WhaT CoLor iS your paraChuTE? JoB-hunTEr’S WorkBookBy Richard N. BollesDo not order before 12/14/2010Ten Speed Press | TR | 978-1-580-08009-5 | 64pp. | $11.99/$12.99 Can. | Exam Copy: $3.00

BE a BriLLianT BuSinESS WriTErWrite Well, Write Fast, and Whip the CompetitionBy Jane Curry and Diana YoungTen Speed Press | TR | 978-1-580-08222-8 | 224pp. | $13.99/$15.99 Can. | Exam Copy: $3.00

nEW JoB, nEW youa Guide to reinventing yourself in a Bright new CareerBy Alexandra LevitBallantine Books | TR | 978-0-345-50880-5 | 192pp. | $15.00/$18.95 Can. | Exam Copy: $3.00


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