Introduction To Group Members:

Presented By:-

1. Komal Maheshwari2. Aarti Sharma3. Vishal Mehta4. Don5. Dharak Modi

6. Sunil Patel7. Devang

Color plays a vitally important role in the world in which we live.

Color can sway thinking, change actions and cause reactions.

Tied to religious, cultural, political and social influences.

Importance Of COLORS

Effectiveness of COLORS in marketplace

It is a vital key in communicating positive, enticing and irresistible image for a product.

It is often called as ”SILENT SALES PERSON”

Color must immediately attract the consumer’s eye.

Psychological Impact of COLORS

Four Psychological primary colors: Blue Red Green Yellow They relate respectively to the body, the mind, the

emotions and the essential balance between these four colors.

Psychological Impact of COLORS

Use of specific colors. Colors can make clue to identifying

objects. Colors coding. Colors overlay. Use of black and white color. Careful use of bold color such as Orange

and Red. Use of Brown, Black and Grey color.

Psychological Impact of COLORSGreen- “fertile thinking "mince creativity

Color and light have medical, therapeutic implications, hence the use of phototherapy units of blue lights to treat newborns with jaundice, or the use of white light to treat patients with depression because of “winter blues”.

Research shows that an occasional bold stroke of red or orange attracts the learner’s attention to details.

Both red and orange are useful for alerting children to specific points of knowledge or new concepts.

Significance of RED COLOR

Courage & ConfidenceAction & PassionEnergy & SpeedDriven & Determined

Aggression & Anger Overbearing & Tiring Violent & Brutal Rebellious & obstinate

Significance of BLUE COLOR

Predictable & Weak Unforgiving & Frigid Lack of emotions Aloofness

Loyalty & TrustCaring & ConcernedReliability & ResponsibilityCalm & Peace

Significance of YELLOW COLOR

Impatient & ImpulsiveDepression & FearCritical & Judgemental Anxiety & suicide

Cheerful & HappyConfidence & CreativityWisdom & LogicOptimism & Emotional

Significance of GREEN COLOR

Possessive & MaterialisticSelfish & GreedyBoredom & StagnationIndifferent & Over-cautious

Nature lover & family orientedGrowth &VitalityRenewal & RestorationAdaptable & Flexible

The power of COLORS in learning

environmentWe learn to communicate through color before our language skills are developed.

Color adds tremendous meaning to communication as it vitalizes the message, delivering an instant impression.

How do COLORS affect the purchases

Influence of COLORS Over Big Brands

Can you imagine life without

COLORS???