business basics information 101
TRANSCRIPT
Table of Contents
The Power of Branding…………………………………3
Name Empowerment……………………………………4
Product Recognition……………………………………..5
Product Vision……………………………………………..6
Price Placement……………………………………………7
Knowing Competitors…………………………………..8
Confidence Builders……………………………………..9
Pitching…………………………………………………10-11
The Power of Branding
Builds consumer expectations for
delivery
Longevity and Trust
All encompassing and solution-oriented
Market Power
Proven Product
Permanent and Attractive Image
Multiple Target Magnet
Name Empowerment
Winning Mindset
Track Record Name empowerment does not come in the beginning stages. It is
derived by proven results over time
Product Recognition
Ensure that the product stands out from
the rest
Unique Selling Proposition
Will the product solve a problem?
○ Leverage past success with product
What are the benefits of my product
What can I guarantee?
Product Vision
Identify consumer need for my product
Can my product satisfy?
Passion and Belief that my product is a Commodity
Marketing plans in place according to consumer need
Distributing and manufacturing roadmaps
Who is my target audience?
Knowing Competitors
Who has my product already on the
market?
What is my competition’s retail value on
product?
Is Revenue stream changing with
consumer need?
Why is my product different?
Market Research
Confidence Builders
Believing your product will delivery the
best results
Feedback from satisfied customers over
time
Be in the moment
Give personal testimony
Personality and emotion draw out PASSION
Pitching
Tone is your #1 Asset
Never sound like your trying to sell
something
Be natural, personable, and honest
Ask the right questions that demand a
response!
Close The DEAL!!
Sound professional and close out the
deal with confidence that the consumer
has made the best decision
Overcome Objections:
The Big “NO” is an opportunity, not a rejection
○ Don’t oversell or over-educate
○ Tell reasons why your product is right for them
NOW!
Holt
Development
Group provides
professional
development
and fast results
For more information and speaking engagements, please contact Parks:
http://holtdgroup.strikingly.comPhone: 302-670-3176