business as usual by roni shah mustapha

Business As UsualRoni Shah Mustapha

Tuesday, August 4, 2009

@ronshah

[email protected]

entrepreneur, geek, slacker, misunderstood artist, wannabe rockstar, superhero in waiting.


mailto:[email protected]


Why go 2.0?


•Not the future. Today’s reality

•Collaboration. Interaction


•Big sophisticated corporations to Super small business

•Accessible, free and very simple.


It’s not about the technology


Strategy


•Opens up a lot more possibilities for your promotion strategy that you could use to engage your audience.


•Internal - Efficiency and Cost Savings.

•External - Marketing and Building Brands


Efficiency


•Huddle (Google Docs, Basecamp, IM etc)

• stay in contact, share information, plan joint projects, discuss ideas.

Firefly Tonics


Automation


New Look

•$1.15M savings

•Web based DMS. Invoice Automation


Making Big Manageable


Schlumberger

•50,000 employees

•Social Networking, Wikis

•$15M on efficiency gains


Building Brands


Dell Outlet

•Building Brand Evangelists

• “When we engage and respond to people, they get really excited and we gain advocates.”


Making it Personal


JetBlue•Personalize the

Brand

•Ask customers what they want

•“Tear down artificial walls between customers and individuals who work at companies”


Building Relationships


Teusner Wines

•One person sales department

•“It’s not about trying to sell your product, but more building relationships and trusts with customers and potential customers.”


What’s your strategy?


Experience


@ronshah

[email protected]




business as usual by roni shah mustapha

Technology