Business Applications Of Virtual Worlds V Final

Download Business Applications Of Virtual Worlds V Final

Post on 04-Dec-2014

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DESCRIPTION

This provides a point in time view of IBM's virtual world activities. I presented this at Gina Schreck's Synapse 3Di event in March, 2009.

TRANSCRIPT

  • 1. Business Applications of Virtual Worlds Christopher Bishop IBM Global Services March 18, 2009
  • 2. Agenda
    • Perspective
    • Internal
    • External
    • Next Steps
  • 3. Perspective
    • Virtual worlds make geographyhistory
    • Reduced costs
    • Green
    • Visual memory
    • Use of scale
    • Social capital
    • User created content
    • Fun!
  • 4. Internal applications
    • Recruiting
    • Onboarding
    • Career development
    • Alumni relations
  • 5. Recruitment
  • 6. Onboarding - sessions
  • 7. Onboarding games for orientation
    • Who wants to be an IBMaire?
      • Teaching IBM culture and business guidelines
      • Fashioned after TV Show "Who wants to be a millionaire?
      • Questions related to IBM's history, values and technology
    BRAZIL Second Life game helps new hires quickly learn IBM culture and business guidelines in rapidly expanding country
  • 8. Career development Fast Forward
    • Canadian Learning Team: Fast Forward event in virtual space
    • Collect/analyze feedback on event effectiveness event focusing on the experience versus the content
    • Team can learn and network effectively in Second Life
  • 9. Training
  • 10. Learning
  • 11. Conferences - Academy of Technology
  • 12. Social capital Virtual Culture Festival
  • 13. Social capital Virtual Culture Festival
  • 14. Celebrating milestones Commemorating our past, present and future in a virtual world
  • 15. Alumni Relations
  • 16. External
    • Marketing
    • Commerce
    • Partners
  • 17. Virtual Business Center
  • 18. Virtual Green Data Center
  • 19. Marketing tie-ins: Wimbledon
  • 20. Commerce
    • Improve customer service and satisfaction with 3-D help
    • Simulate entertainment experiences
    • Custom design tools in a 3-D, immersive environment
    • Preview how products will look in your home
  • 21. Speed dating Connection Event Partners
  • 22. Forterra with Lotus SameTime
  • 23. Next steps
    • JOIN
      • Establish an internal virtual world community
      • Conduct in-world meetings and encourage clients/partners to join in
    • LEARN
      • Articles, blogs, Twitter, wikis, in-world
    • CREATE
      • Collaborate and develop innovative approaches to using virtual worlds in support of activities both internally and for broader eco-system
  • 24. [email_address] http:// twitter.com/chrisbishop http:// groovemastersblog.blogspot.com / SL: Christopher Express THANKS!