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TRANSCRIPT
Because you’re not
just another pretty face
LinkedIn Facebook Twitter Instagram
All Internet Users 22% 71% 18% 17%
Men 24% 66% 17% 15%
Women 19% 76% 18% 20%
18-29 15% 84% 31% 37%
30-49 27% 79% 19% 18%
50-64% 24% 60% 9% 6%
65+ 13 45% 5% 1%
High School 12% 71% 17% 16%
Some College 16% 75% 18% 21%
College+ 38% 68% 18% 15%
<$49,000/yr 25% 76% 35% 38%
$50,000-$74,999/yr 22% 68% 15% 15%
$75,000+/yr 38% 69% 19% 16%
Pew Research Center’s Internet Project August Tracking Survey, August 7-September 16, 2013
The Lowdown on
5 Ways to Leverage LinkedIn
• Optimize your Profile• Seek out Connections• Ask for and Give
Recommendations• Participate in Groups• Create a Company Page
Optimize Your
Profile
Seek Out Connections
Ask for and Give
Recommendations
Participate in Groups
Create a Company Page
Advantages and Disadvantages
#1 Professional Networking SiteIncredible opportunities to connect
Generates qualified leadsMore professional than other sitesExcellent for job search/recruiting
Groups target industries and interestsCompany Pages promote products/services
Easy to target advertising
Difficult to find posts by connectionsTimeline is cumbersome
Time intensive
Sales ProfessionalsReal Estate Agents
Mortgage Brokers, Escrow and Title Lawyers, Paralegals
Financial Planners, Investment AdvisersMarketing Professionals
EntrepreneursAuthors
Consultants, Executive CoachesInsurance Agents….
ANYONE INTERESTED IN NETWORKING!
What businesses should use ?
Intrigued by
Home
Explore
Camera
Edit
Following/News
Profile
Computer
Advantages and Disadvantages
Current Social Media DarlingGreat for visual content
Instant sharingFilters add appeal
Very easy
Younger demographicMobile based
Not for every companyCumbersome to transfer images
No hyperlinks
What businesses should use ?
Best for visual products:Restaurants
Clothing StoresAny Retail!Real Estate
TourismProperty Management
Not the best for Professional Services
Face it …Social Media Marketing• Media Channel Analysis
• Profile Creation and Development• Site Maintenance and Monitoring
• Individual and Group Hands-On Workshops• Corporate Trainings• Reputation Monitoring• Ghost Writing
• Point of Purchase Displays• Strategic Planning and Partnership
• Creative – Insightful• Personal - Professional - Proactive
Face It! Social Media Marketing
Sue Ann Kern435-201-8610
www.linkedin.com/in/sueannkern www.facebook.com/faceitsocialmedia
@SueAnnKern
Sue Ann Kern – Face It Social Media
Face It! Social Media Marketing