#bunk hostels

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Post on 13-Jul-2015




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Bunk hostels

#bunk hostelsReputation ManagementAurore Bruna Alexis SananikoneChristopher Shadman

Online visibility

#bunks Website#bunks reviews

#bunks reviews (cont.)

#bunks reviews (cont.)

Negative online reputationVery noisy hostel

Confusion between hostel and hotel -> guests expectations are not always met#bunk & Social media

#bunk & Social media (cont.)

#bunk & Social media (cont.)

Presence on social mediasPresent on major social medias (Facebook, Twitter, Foursquare)

Highly interactive with followers, fans

Booking button on the facebook page.

Miss some concrete actions in order to make each guest participate more and feel implicate.

Online visibility:Invite journalists, bloggers and hostels experts to experiment the #bunk hostel Get reviews, videos and articles on blogs, magazines

Increase visibility on blogs targeting young travelers

Action planAction plan (cont.)Website:Insert a video of the hostel and its environment on the website Make the potential guest experience the atmosphere through a videoInsert a 3D overview of hostel accommodations on the website Offering a more precise view of the structurePut the reviews from Tripadvisor (eg: the last 3 reviews) on the main page of the websiteDescribe the hostels facilities on the main page in big sizeAction plan (cont.)Create contests on social medias Facebook: People have to take the most #bunking picture during their stay in order to win either t-shirts or caps of the hotel.Twitter: During the check-in, guests can win cocktails, t-shirts, caps, if they write minimum 3 tweets / retweets about the #bunk hostel on Twitter (3 for a cocktail, 5 for a cap and 10 for a t-shirt).Foursquare: Each guest who check-in on Foursquare and present it on the desk, will have one free cocktail.iPads will be placed near the reception area in order to encourage guests to post reviews and participate to each social actions