#bunk hostelsReputation Management

Aurore Bruna • Alexis SananikoneChristopher Shadman

Online visibility

#bunk’s Website

#bunk’s reviews

#bunk’s reviews (cont.)

#bunk’s reviews (cont.)

Negative online reputation

Very noisy hostel

Confusion between hostel and hotel

-> guests’ expectations are not always met

#bunk & Social media

#bunk & Social media (cont.)

#bunk & Social media (cont.)

Presence on social medias

＋Present on major social medias (Facebook, Twitter, Foursquare)

＋Highly interactive with “followers”, “fans”…

＋Booking button on the facebook page.

- Miss some concrete actions in order to make each guest participate more and feel implicate.

Online visibility:

Invite journalists, bloggers and hostels’ experts to experiment the #bunk hostel

Get reviews, videos and articles on blogs, magazines…

Increase visibility on blogs targeting young travelers

Action plan

Action plan (cont.)

Website:

Insert a video of the hostel and its environment on the website

Make the potential guest experience the atmosphere through a video

Insert a 3D overview of hostel accommodations on the website

Offering a more precise view of the structure

Put the reviews from Tripadvisor (eg: the last 3 reviews) on the main page of the website

Describe the hostels’ facilities on the main page in big size

Action plan (cont.)

Create contests on social medias

Facebook: People have to take the most “#bunking” picture during their stay in order to win either t-shirts or caps of the hotel.

Twitter: During the check-in, guests can win cocktails, t-shirts, caps, if they write minimum 3 tweets / retweets about the #bunk hostel on Twitter (3 for a cocktail, 5 for a cap and 10 for a t-shirt).

Foursquare: Each guest who check-in on Foursquare and present it on the desk, will have one free cocktail.

+ iPads will be placed near the reception area in order to encourage guests to post reviews and participate to each “social actions”