bulldog capabilities 2014 fnl
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Find out how Bulldog Marketing & Sales, Inc. can take your business to the next level through our innovative marketing & sales programs.TRANSCRIPT
2015 Capabilities Presentation
Why Bulldog?
Experience• Over 20 Years of Marketing AND Retail Sales
No Junior Staff• Senior Level Staff on Your Account All the Time
Lean Organization• Efficient Use of Resources Maximizes Your Budget
Meet Our Core Team
John Cullen – Owner/Principal● 15 Years Marketing & Retail
Sales Experience
● Successfully Marketed and Sold Numerous Products into National Retail Including Accounts Such As Walmart and Petsmart
● Founded Bulldog in 2009 to Fill the Need for a Lean and Efficient Advertising, Promotions & Sales Agency
Nancy Tyrrell – EVP, Business Development● 13 Years Marketing & Sales
Experience
● Client Service and Copywriting Professional
● Served as Head of Investor Relations for a Multi-Billion Dollar firm
Gary DeFeo – EVP, Sales & Marketing● 30 Years Consumer Products
Sales & Marketing Experience
● Has Successfully Sold Products to Every Major US Retailer Including Best Buy, Sears and Walmart
● Led Mobile Division of JVC
John Clapps – Creative Director● Advertising creative expert across
all media
● Specialties: Design, Corporate Identity, Logo Creation, Flash Animation
● Served as creative director for several leading organizations like Time Magazine, Combe, McCann Erickson
Bob Deppisch – Promotions● 30 Years of CPG &
Foodservice Retail Promotions
● Has Developed Sales Driving Promos for Fortune 500 companies
● Extensive Experience with Hill’s, Borden, McDonald’s &Tree Top to name a few
Kerry Sutherland – Public Relations
● PR & Social Media Expert
● Has Led Dozens of PR & Social Media Campaigns
● Has Strong Relationships with BOTH Consumer & Trade Media across several product categories
What We Do
SalesSell your productinto major retailers through our extensive sales network.
MarketingMarket your product
so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.
How We Do It
We use our expertise in MARKETING & our
relationships in SALES to help you get where
you want to go faster – saving you time!
How We Save You Money
Our lean organization means you
only pay for the SERVICES and
PEOPLE YOU NEED! We use a
network of industry leading, award
winning talent to achieve your
objectives.
MarketingWe create ads that get you awareness AND sell product
➢ Strategy➢ Advertising➢ Brand Names➢ Logos➢ Packaging➢ Websites➢ More!
SalesGet retail buyer appointments
➢ National Rep Networks
➢ Sales Materials
➢ Sales Presentations
PRGet your brandmentioned in major trade & consumermedia
➢ Press Events➢ Media Tours➢ Press Room
Management➢ Social Media
Management
PromotionsGive your retail sales a boost by adding a consumer incentive
✓Bulldog is a one-stop Marketing & Sales Agency!
Services Offered
General Management
We Can Run [or create] Your Company
At Bulldog we have expertise beyond marketing &
sales. We can bring relationships to your business
across all disciplines including management, logistics,
off-shore sourcing, manufacturing & more.
✓Minimize Your Risk by Keeping Your Overhead Low!
In the News
A Few of Our Case Studies
General Management
Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
Massive Sell-In
Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card & tear pad.
Explosive Sales
Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion.
Powerful Partnership
Tied in with Disney to create a promotion that drove new distribution gains and beat the national brand in sales.
Premium Giveaway
Created a premium promotion giving away an Italian Classics CD that tied in with cheese and Italian cooking. Led to distribution gains and highest sales in the history of the brand.
Unique Offers
First of its kind national promotion for blank media. Increased sales over 25% during the promotional period. High perceived offer value.
Brand Building
Targeted promotion to build brand loyalty among 18-24 year old male consumers. Contributed to strongest sales year ever for JVC mobile electronics.
Your Objectives
Let Bulldog take you where you want to go today!
YOUR BRAND HERE
Some of Our Other Brand Experience
