A SYSTEM FOR SUCCESS BUILT ON ONE SIMPLE FACT

GAMIFYING YOUR GROWTH MAKES RESULTS STICK.

www.TheWayOfTheOctopus.com | gatekeeper@thewayoftheoctopus.com1

WHY CHOOSE

THE WAY OF THE OCTOPUS?EACH ONE OF OUR FLAGSHIP EXPERIENCES IS A COMPLETE GAME UNTO ITSELF, NOT A BUNCH OF RANDOM GAMES ADDED INTO A TRADITIONAL TRAINING PROGRAM. THIS BOOSTS ENGAGEMENT, RETENTION - AND ULTIMATELY, THE REVENUE YOUR COMPANY MAKES.

WANT MORE INFORMATION? GO TO SLIDE 3.SATISFIED? GO TO SLIDE 5.

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You get results that stick.Engaged employees generate 43% more revenue.* A company with engaged employees can achieve a financial performance 4X greater than companies with poor engagement. There is only one way to get results that stick...

Gamify your growth.All our corporate experiences are built on one foundational statement: Gamifying your growth makes RESULTS stick.

Let’s unpack this....

The Traditional Training ProgramTraditional training programs are usually watered down adaptations of dated content from foreign books, taught by people who run through the motions, day in and day out. This is a problem because...

Nobody cares.Training Engagement is a measurable degree of an employee’s emotional attachment to their training, that influences their willingness to learn and perform at work. And, engagement is so important because...

What is gamification?Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to non gaming scenarios.

Let’s do this!We employ gamification as a motivation engine using several gamification mechanics to appeal to different types of learners.

Gallup Report*Watson Wyatt study of 115 companies**

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Gamification in practiceOrganisations that employ gamification in their training improve engagement by 48%*. Fun fact: 11 out of 12 people who walked on the moon were badge-hungry scouts.

So, who is this for?

Gamification works for everyone!The average game player is 35 years old. 79% of learners believe that their motivation would be boosted if their learning environment was more like a game.

So, is this all about games?

Not quite.

Heads up!Gamification is not a magic bullet. It cannot turn learning content into Snakes and Ladders, Call of Duty or Angry Birds.

It can however, engage learners and get results that stick.

That being said, the rest of this document explores in detail the different flagship programs we offer.

At any time, feel free to reach out to us at the coordinates at the end of this document or via www.TheWayOfTheOctopus.com.

Aberdeen Survey, 2013*4

MEET

THE TEAM

HAVEN’T HEARD OF US? GO TO SLIDE 6.ARE WE ON SPEED DIAL? GO TO SLIDE 7.

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Arvindh Sundar

• Game Designer • World Builder• Podcaster, Voice Actor &

Narrator• Professional Speaker• Dungeon Master• Human Guinea Pig• Former Chief Marketing

Officer, Jigsaw Academy• Recognized by Oracle as one

of India's Top 100 Customer Experience (CX) hackers

Rakshith Bhagavath

• Former Head, Digital Content Development and Gamification, BQ Global

• Member, International Gamification Confederation (GamFed)

• Co-authoring India’s first book on Game Oriented Active Learning

• Octalysis Level 1 Certified• #320 Global Gamification

Guru Index

Abhilash Purohit

• Investor and Co-founder - Leviosa Consulting, AuditSpark, Brand Welkin, and Phoenix Niche Interiors

• Authoring a book titled #BreakTheTreadmill (Stop running to move ahead)

• Full spectrum of deep sales experience

• Runner, Writer, Magician, Toastmaster

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ABOUT

THE MASTERCLASSES

LOOKING FOR OUR EXPERIENCES FOR SENIOR MANAGEMENT? GO TO SLIDE 8.EARLY OR MID MANAGEMENT? GO TO SLIDE 9.

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Our Masterclasses are two hour experiences designed for senior leadership to introduce them to the world of gamification. Exploratory in nature, these hands on seminars entertain and educate attendees while delivering the following takeaways:

● Explore and apply game mechanics linked to core human desires

● Analyse case studies specific to industries and challenges

● Identify the objectives of the organization and explore how to achieve these objectives using gamification

The Four MasterclassesWe offer four masterclasses around the central concept of “How to use gamification to get results that stick”.

1. How to use gamification to boost employee engagement

2. How to use gamification to create a culture of innovation

3. How to use gamification to drive sales

4. How to use gamification to drive customer loyalty and brand advocacy

Each Masterclass is designed to get conversations going around the topic of gamification and how it can be used in your organization.

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EXPLORE OUR

FLAGSHIP EXPERIENCESDID YOU KNOW? THE MOST IMPORTANT SLIDE IN THIS DOCUMENT IS THE NEXT ONE?

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WE DO NOT USE RANDOM GAMES AND ACTIVITIES THROWN TOGETHER FOR THE SAKE OF ‘INTERACTIVITY’.

INSTEAD, EACH FLAGSHIP EXPERIENCE IS A COMPLETE GAME UNTO ITSELF.

WE USE STORIES, SETTING, QUESTS, CHALLENGES, QUIZZES AND BOSS BATTLES TO BUILD AN IMMERSIVE AND TRANSFORMATIVE EXPERIENCE FOR PARTICIPANTS.

THIS IS THE REASON WHY OUR PROGRAMS WORK BETTER THAN ANYTHING ELSE IN THE MARKET.

!

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Unlike other training providers, we do not use random games and activities thrown together for ‘interactivity’.

Instead, each flagship experience is designed to be a single game that we facilitate in our program - and get results that stick.

While playing the game, participants acquire critical skills to level up in their professions, as designed by the program.

● Let the games begin! (Introduction to Gamification)

● Boss is a Title (Effective Leadership Strategies)

● Think outside the cubicle! (Creative Problem Solving and Innovation)

● Shoulders of Giants (Cooperation & Collaboration)

● Zero Contact Judo (Communication Skills)

The next section delves into these programs in greater detail.

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FLAGSHIP EXPERIENCE

LET THE GAMES BEGIN!INTRODUCTION TO GAMIFICATION

WE’VE BUILT A GAME FOR MID-MANAGEMENT CALLED...

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ON YOUR MARKS, GET SET, GOOOOOO!Pick your buddies, choose your gear and set off on the race of a lifetime! Travel to foreign lands, interact with local cultures and race with others to solve clues, complete challenges and reach the final destination.

Remember: It’s not over till it’s over!

● Race across the world, competing against other teams and time for points and position.

● Solve puzzles, crack challenges and complete fascinating activities to progress in the game, while following the rules.

● Watch out for detours, diversions and other obstacles that stand between you and winning the race of a lifetime!

By playing “THE A-MAZE-ING RACE!”, participants will experience the following...

THE A-MAZE-ING RACE!

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TRANSFORMATIONS● Improved understanding of

games and mechanics usage● Enhanced ability to use the

core motivations and psychology to drive behaviour

● Greater understanding of how to make growth stick and drive success

TAKEAWAYS● Develop a sound understanding

of the theory and application of gamification

● Learn 50+ game mechanics for your gamification toolkit

● Learn to choose between different gamification frameworks and platforms

● Prototype gamification you can implement in your business

● Develop a pitch to generate buy in for gamification projects in your organisation

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FLAGSHIP EXPERIENCE

THINK OUTSIDE THE CUBICLECREATIVE PROBLEM SOLVING AND INNOVATION

WE’VE BUILT A GAME FOR EARLY & MID-MANAGEMENT CALLED...

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Ssssh! Quiet! I hear them coming...A mysterious plague has swept across the wonderful city of Bengaluru, turning many people into unthinking bodies that will eat any human on sight! Will you be able to escape to safety and find a cure - WITHOUT GETTING EATEN ALIVE?

Remember: You’re not alone...

● Escape from the office and navigate the crazy roads of Bangalore with a twist - dodging not just traffic, but other bloodthirsty monsters.

● Build traps, scavenge for material and rescue others with limited resources - all while trying to get yourself to safety.

● Invent new ways to tackle the hordes of zombies that now plague the roads of Bangalore - while you try to find a cure.

By playing “Welcome to Zombiepur!”, participants will experience the following...

WELCOME TO ZOMBIEPUR!

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TAKEAWAYS● Building a culture of success

through rapid experimentation with an emphasis on emotion and empathy

● Understand Human Centred Design and Behavioural Architecture

● Understand the four core principles of innovation and apply the seven step approach to successful innovation

TRANSFORMATIONS● Enhanced ability to make

connections and recognize patterns

● Upgraded problem solving and decision making capabilities

● Improved appetite for risk, experimentation and strategic failure

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FLAGSHIP EXPERIENCE

BOSS IS A TITLELEAD SO THAT OTHERS FOLLOW

WE’VE BUILT A GAME FOR MID-MANAGEMENT CALLED...

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THE PIRATE’S CONQUESTAhoy mateys!You’re the free captain of your own ship, with a crew to command, rum to drink and islands to explore.. Sail the seven seas to find sunken treasure, adventure and stories that last a lifetime!

Remember: Something lurks in the deep...

● Go on missions to sail around the mystic islands of The Cursed Ring, leading your crew and mates to safe havens and exotic treasure.

● Strategically handle tensions aboard the ship, manage mutiny, competition and other pirates. And don’t forget the King’s Navy either!

● Rise up the ranks and make your vision a reality by leading your own fleet to become the Chief Pirate of The Cursed Ring!

By playing “The Pirate’s Conquest”, participants will experience the following... 23

TAKEAWAYS● Align with your mission, vision

and values● Understand the roots of

emotions and behaviours through Gamification Principles and how they influence leadership and employee types

● Learn to be a strategic leader by harnessing nine sources of power

TRANSFORMATIONS● Enhanced ability to motivate,

connect and lead people in challenging situations through motivation and behavioural analysis

● Improved understanding of situational analysis, decision making, sources of power and strategic thinking

● Improved inclination for taking accountability, ownership and responsibility with authenticity and integrity

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FLAGSHIP EXPERIENCE

SHOULDERS OF GIANTSBUILD STRONG & LASTING RELATIONSHIPS

WE’VE BUILT A GAME FOR EARLY MANAGEMENT CALLED...

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THE GREAT HUNTCan you help us?Last night, all the sheep in Aldric’s farm have disappeared. Rumours say that it could be the dragon from the nearby castle - or the sleeping giant from the caves in the mountains. Or, it could just be a mischief maker. Can you get to the bottom of the mystery?

Remember: Everything is not as it seems...

● Explore the village of Toram’s Head, interact with different residents and solve the case of the missing sheep.

● Form alliances, set goals and negotiate outcomes as you hunt in the Karam Forest and scale the peaks of Caldeum Hills.

● Navigate tricky relationships while finding all the clues by collaborating with unique characters - from meek children to gregarious warriors and difficult merchants.

By playing “The Great Hunt”, participants will experience the following... 28

TAKEAWAYS● Influencing superiors and peers

with and without authority ● Coaching techniques to lead

subordinates and improve performance, mindsets and behaviors.

● Using a Skill-Will matrix to define and devise strategies that tap into the capabilities and attitudes of the team

TRANSFORMATIONS● Identifying and forging

stronger bonds with all key stakeholders - peers, management and teams

● Elevated levels of trust and collaboration while working with teams

● Improved ability to manage competitive and cooperative situations

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FLAGSHIP EXPERIENCE

ZERO CONTACT JUDOEXPRESS AND EMPATHIZE BETTER

WE’VE BUILT A GAME FOR EARLY MANAGEMENT CALLED...

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THE ULTIMATE SPELLWitches and Wizards - Assemble!The World is in mortal peril - and only the few witches and wizards gathered here can save it by casting the ultimate spell. The spell is complex and needs many rare and mythical ingredients to cast. Luckily for you, all of them available in the city of Tasak. But getting those ingredients is another matter.

Remember: Things are not what they seem...

● Interact with other citizens of Tasak and find the ingredients you need.● Build trust and get help from the people to overcome challenges and

competition from other wizards and witches!● Influence others to join your cause and help you save the world!

By playing “The Ultimate Spell”, participants will experience the following...

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TAKEAWAYS● Storytelling and developing a

personal narrative using the Hero’s Journey

● Cement leadership through one-on-one leadership

● Owning the stage when presenting

● Crafting and delivering a Message That Matters™

● Give and receive feedback effectively

TRANSFORMATIONS● Heightened levels of empathy

and multimodal communication skills

● Increased aptitude for difficult conversations and presenting with confidence

● Improved self assurance and inherent understanding of nonverbal communication

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WHAT’S NEXT?

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Continue the conversationgatekeeper@thewayoftheoctopus.com

Abhilash: +91-7892332932 · Rakshith: +91-88619 55193 · Arvindh: +91-9945861640

P.s. Did you find the easter egg on Slide 25?

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