building your profile using social media
DESCRIPTION
You blog, you Tweet, you monitor your LinkedIn account and you keep your Facebook page up to date. But many entrepreneurs still ask the question – is all this building my profile or damaging it? In this webinar, social media enthusiast and entrepreneur Suzi Dafnis and SmartCompany’s James Thomson will discuss how to build your profile using social media tools. They will examine: How to come across as a thought leader and not a spammer. How to tread the line between talking to your customers and selling to them. Where to draw the line between business and pleasure on your social media accounts. The value of building meaningful conversations with your networks.TRANSCRIPT
Suzi DafnisAustralian Businesswomen’s Network
James ThomsonSmartCompany.com.au
Building your profile using social media
James ThomsonEditorSmartCompany.com.au
Suzi DafnisCommunity DirectorAustralian Businesswomen’s Network
@suzidafnis
Why build your personal profile?
Client expectations have changedClient expectations have changed
The playing field has been levelledThe playing field has been levelled
Thought leaders own their spaceThought leaders own their space
Ask: Who do you want to be?
How can I be a thought leader and not a spammer?
Be relevantBe relevant
Be usefulBe useful
Be generousBe generous
How to tread the line between communicating with your customers and selling to them.
Communication – a two-way streetCommunication – a two-way street
Nobody cares about youNobody cares about you
To sell, or not to sell?To sell, or not to sell?
How do you separate your business and personal lives on social media?
Whose profile are you building?Whose profile are you building?
You’re the voiceYou’re the voice
Strictly businessStrictly business
The value of building meaningful conversations with your networks
Relationship marketingRelationship marketing
Real-time conversationsReal-time conversations
Community engagementCommunity engagement
blogs
What social media suits you best?
Forums
• Keep it short. Keep it simple.
• Share resources
• Headline-style
• Keep it short. Keep it simple.
• Share resources
• Headline-style
Social Websites
• Community
• Authority
• Comments
• Community
• Authority
• Comments
• Professional vs personal
• Selling using Facebook
• Reliable source
• Professional vs personal
• Selling using Facebook
• Reliable source
• Do you have the answers?• Do you have the answers?
Blogs
• A great home base
• Social, sharing
• A great home base
• Social, sharing
Video Sites
• 630 uploads
• Last entry – 1485
views
• 630 uploads
• Last entry – 1485
views
Other Sites
• Share your expertise• Share your expertise
Who are you?
• How much klout do you have?• How much klout do you have?
Reputation Killers
InconsistencyInconsistency
MonologuesMonologues
IncongruenceIncongruence
Me, me, meMe, me, me
Tips to get you started
What’s the big picture?What’s the big picture?
Choose the toolsChoose the tools
Develop the planDevelop the plan
Be relevantBe relevant
Create great contentCreate great content
Suzi DafnisCommunity DirectorAustralian Businesswomen’s Network
@suzidafnis
Thank you