building your presence on social media
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Building your presence on
Building your presence on Social Media
With Greg Fry
What is Networking?
• Friends. • Family Members. • College and School
connections. • Societies and Clubs. • Business contacts –
ex- co-workers and clients.
• Targeted individuals. • Networking events,
Conferences and Job Fairs.
How to build a Network
Top 5 Networking Tips
1. Who do you want to talk to?
2. Look Sharp – But don’t judge others
Know Your Message & Be Prepared
http://youtu.be/lj3iNxZ8Dww
3. What’s Your Story?
• Have a sharp 60 – 90 second “Elevator Pitch”.
• Who you are.
• What you do.
• What you are looking for.
• What “Value” can you offer.
Time to network
4. The Business Card
5. The Follow Up
• Send a follow up email.
• Connect on LinkedIn.
• Organise a face to face meeting.
• Stay in touch.
Networking Takeaways
• Believe in yourself and be positive.
• Know who you are targeting.
• Don’t do all the talking….listen, listen, listen, listen.
• Dress to make a great 1st Impression. But don’t judge others…we don’t know who they are and who they may know.
• Know your story – Who you are, what you do, what you are looking for and what value you can offer an employer.
• Carry and collect business cards.
• Always follow up with new connections. Connect on LinkedIn and build a business relationship.
• Stay in touch with your network.
Building an online reputation
How can you get noticed by the right people using Social Media? How can you create a LinkedIn profile that gets you found? How can you use LinkedIn proactively in your job search? What about Facebook and Twitter? What about demonstrating passion and ability through a personal blog? How can you achieve this. Video and other tactics. PPC Ads?
Write down 20 Companies you would like to work or collaborate with
Your Top 20 Companies
How can you use Social Media to get noticed?
What is your Headline?
Good or Bad?
Good or Bad?
Slideshare
• Upload a Powerpoint Presentation and add to your profile. Tell your story and showcase your college projects and research findings.
• Even….Add a YouTube video to Slideshare and showcase a “Reasons To Hire Me” video.
Meet Jordan McDonnell
http://www.slideshare.net/jmcdcems/this-is-not-my-resume
Meet Jordan McDonnell
• 100K views in 2 weeks.
• 10+ Job Interviews.
• 2 Dream job offers.
• 1 New Job.
Blog with passion….. on LinkedIn
http://bit.ly/linkedinblogging
What makes a good profile?
• A professional headline and a really good summary.
• A professional looking photo. • A complete profile “All Star”
status. • 100 + Connections. • A member of 10+ Groups. • Frequently updated with
articles and/or updates. • Recommendations and
Endorsements. • Add detail of jobs and
education including projects and research papers.
Network in Groups
• Find Relevant Groups.
• Make new Contacts.
• Demonstrate your expertise.
• Ask Questions.
• Follow & get advice from experts.
• See Exclusive Jobs.
• Be Seen and let experts and employers find you.
Who knows you are looking?
What Groups to join?
What Groups to join?
Use LinkedIn Searches
• Search by Industry, location and job type.
• Search for advertised jobs on
LinkedIn.
• Save your top searches.
• Search groups to find networking opportunities.
Search Jobs
Find & Connect with Past Graduates
Click “Interests” tab and then select Education to search and connect with past graduates.
Follow Companies
Click on the “Interests” tab to find the company section.
Follow Companies
Click on the “Interests” tab to find the company section.
Meet your Contacts Offline
LinkedIn Advertising
• Target your ad to Employers, Researchers and key industry personnel who match your search criteria.
• Target your ads to a specific location.
OR
• Set your PPC Budget. • Only pay for clicks on your ad.
www.linkedin.com/ads/start
www.linkedin.com/jobs/post
Fancy a New CV?
• Go to -resume.linkedinlabs.com
• Sign in with your LinkedIn account.
• Create your CV or Resume.
• Other option for creating an online cv – visualcv.com
10 LinkedIn Tips
1. Complete your profile. Make sure it sells your skills and abilities.
2. Use a URL like http://ie.linkedin.com/in/gregfry and add to your cv and email signatures.
3. Add Rich links. Eg. SlideShare.net 4. Update your status regularly. (Demonstrate your
skills and passion) 5. Investigate who your connections are connected to. 6. Search for connections and job opportunities.
Follow targeted companies. Run advanced searches (for job opportunities).
7. Make personal invitations to connect with people. 8. Join and engage in groups to build your network. 9. Meet your top online connections offline . 10. Ask for recommendations. Add recommendations
to your cv.
Facebook – How can it help?
10 Facebook Tips • Job Seeker must decide whether or not to use Facebook for job
seeking. Be careful with your Privacy settings. • Look “Smart Casual” – Good Photo, professional email address and fill
out the “About” section. • Use your Facebook Timeline to showcase all your career highlights. • Like Company pages and where applicable engage with them. (You
may want to send them a message using the button on their page.) • Share interesting stories relating to your industry on your Facebook
page and demonstrate your experience. • Join Interest Groups. • Use Facebook’s “Graph Search” to find people working in your
targeted companies. • Tell your Facebook friends that you are looking for opportunities. • Consider setting up a “Public Figure” company page to showcase your
skills. Add your Facbook url to your cv. • Search Company Pages for job vacancies and leads.
What is Twitter?
What is Twitter?
• Followers
• RT (RE Tweets)
• DM (Direct Message)
• @username
• # Hashtags
• Shortened URLS
Twitter Terms
Why Twitter?
What makes a good Twitter account?
@IrelandsFarmers
What makes a good Twitter account?
@Alltech
What makes a good Twitter account?
What makes a good Twitter account?
@Coole_Swan
Searching for Jobs on Twitter
• Twitjobsearch.com
• #jobfairy.
http://irishjobs.tweetwally.com
Search Twitter to find contacts
Followerwonk
Search Twitter to find content
Buzzsumo
8 Twitter Tips
1. Set up job searches for keywords and #hashtags. (#jobfairy)
2. Use Twitjobsearch.com for job seeking.
3. Use a professional name.
4. Twitter is dialogue not monologue. Engage with your targeted audience and let them know you are there.
5. Use an application Hootsuite and create relevant lists.
6. RT other peoples good content. (Particularly the people you want to impress)
7. Follow recruiters, industry experts and targeted companies.
8. Share links to your blog posts on Twitter.
YouTube
Digital Video for Job Seekers
1. Create a Video CV.
2. Create an YouTube channel that demonstrates your knowledge and passion.
3. Search for vacancies.
4. Research companies and individuals.
5. Get Free Career support. (Interview Techniques, cv writing, networking etc.)
6. Use Skype to network and to talk to business professionals.
7. Attend webinars that may help you connect with the right people.
8. Consider a video blog?
https://vimeo.com/channels/sanderroomer
Showcase your work
Blogging – Your Portfolio online
• Put your CV online.
• Tell the reader who you are, what you do & what you are looking for.
• Showcase your skills and achievements in more depth.
• Show your genuine passion and interest for your industry.
• Comment on industry trends and developments.
Blogging for work
• Comment on other people’s articles and Blogs.
• Be consistent. Your blog is representing you.
• Be Upbeat and Positive.
• Share your content everywhere – relevant LinkedIn Groups, Twitter, Send links to people via email.
• Include a link to your Blog on your email signature and add to your cv.
• Consider adding a cv to your Blog.
• Write good titles and dare to stand out. No one wants to read a boring article.
• Add Share buttons and a comments box.
• Contribute to Community or Food Science Blogs to reach a bigger audience.
Blogging for work
http://www.donalskehan.com
Questions & Answers
Contact Me
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
facebook.com/thecareerscoach
youtube.com/careerscoacheu