building your brand with video
DESCRIPTION
Video marketing is about a lot more than just ads or viral content. It's about building trust and relationships with your core audience, and finding the RIGHT people for your business. Learn how to kick ass at this from 3 unsung heroes of the video marketing world. Click each thumbnail to view the video!TRANSCRIPT
People care about people, not companies.
Video reveals your business = people.
• valuable
• specific
• genuine
An integrated strategy
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Holy thumbnails, Batman
Video makes you feel
closer to a brand.
1. Don’t try to go viral.
2. Focus on your audience.
3. Be human.
You can do this!
This is Doggy Dan.
• Embrace scrappy production
• Make your video matter to the right people
• Get specific
1. Don’t try to go viral.
• Answer FAQ
• Learn from analytics
2. Focus on your audience.
Data tells you what they aren’t.
• Answer FAQ
• Learn from analytics
• Do things that don’t
scale
2. Focus on your audience.
• Go behind the scenes
• Share mistakes
• Show them what you care about
3. Be human.
Video is more than ads.
Video is more than #viral.
It’s about building trust.
Show, don’t tell.
Make personality a byproduct of value.
Be local.
Or be local in spirit.
It’s ok if you mess up.
Learn from data!
@eliseramsay
Hit me up:
Ok, bye!