Building on success in a saturated market

Montana Jack’s

Over 70% of Missoula adults say they are likely to visit a restaurant

during the coming year.

Base: Adults in Missoula NDM (157,544).

Source: 1999 PMR Study

42,300

110,655

There are more restaurants in Missoula than ever before. 167 Restaurants are listed in the Quest

Yellow pages just for Missoula 222 Restaurants if you include the

Bitterroot Valley 47 Casinos

The Missoulian can help you:

Grow your market share and stand out from the clutter.

Reach your targeted audience in the most cost effective way.

Achieve top of mind awareness.

Enhance your radio buy with strong cpm and targeted ad programs.

Among weekday morning radio listeners, 72% also read the

Missoulian over five weekdays.

Among weekday morning radio listeners, 72% also read the

Missoulian over five weekdays.

Base: Adults in Missoula NDM (127,500).

Source: 2001 Missoula Market Study, Conducted by Belden Associates.

The Radio Market is Highly Fragmented

77%

72%

57%

70%

70%

62%

47%

54%

0% 25% 50% 75% 100%

Average Weekday

Average Saturday

Average Sunday

1 Weekday + 1 Sunday

5 Weekdays

4 Saturdays

4 Sundays

7 Days

Base: Adults in Missoula NDM (127,500).

Source: 2001 Missoula Market Study, Conducted by Belden Associates.

69,100

60,200

78,700

88,800

88,700

72,500

91,800

98,200

The Missoulian reaches up to 98,000 adults over one week.

Missoula adults rely on the Missoulian when looking for information on restaurants.

Base: Adults in Missoula NDM (157,544).

Source: 1999 PMR Study

Adults planning to visit a restaurant have read the

Missoulian in the last week.

Base: Adults in Missoula NDM likely to visit a restaurant in the next 12 months (110,655).

Source: 1999 PMR Study

83,375

Frequent, targeted reach doesn’t have to tax your

advertising budget.The Missoulian’s Business Builder

Program yields 1.9 million exposures over the course of one month at a cpm

of .023 of a cent.

The Entertainer is a powerful publication which can focus your

message during the weekend.

Entertainer reaches over 32,000 households.

Additional 5,000 distributed to neighborhood racks with a 70% pick-up rate.

That’s over 74,000 readers per issue.

Montana Jack’s Utilize the Missoulian to build top of mind

awareness and increase consumer loyalty.

Reach adults when they are planning to eat out.

Reach the Missoula market in the most cost effective way to increase your market share.