building enterprise mobility strategy

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Building Enterprise Mobility Strategy, that has worked

Building Enterprise Mobility StrategySubhamoy ChakrabortiWebinar at


About Me12 years of Techno-Managerial career, 9 years in MobilityCareer:Working as Head, Enterprise Mobility in Magma Fincorp Limited Earlier worked with Cognizant, Oracle India, Wipro TechnologiesConsulted Tier 1 Mobile OEMs from North America, UK and JapanEducation:BE (Jadavpur University)M.Tech (Indian Statistical Institute)Exec Education (Harvard Business School)Social Signatures:Linkedin:


About Mobility @ Magma Fincorp LtdMobility has changed the way Business happens at MagmaSalesCollectionInsurance3@csubhamoy


Table of ContentWhat is Enterprise Mobility?Why do you need a Strategy?5 Steps to Enterprise Mobility (if you are running short on time)6 areas that a CIO/CTO/Head-Mobility should coverMoreConclusion: Critical Success Factors

Lets take the Plunge

Topic that we would talk about4@csubhamoy

What is Enterprise Mobility?

Enterprise Mobility is a Change Management initiativeDeveloping a series of Apps for the customers?Making a portal mobile-ready?Building mobile pages of the core applications?All of the Above & more5@csubhamoy


Why do you need a Strategy?Alignment with Business Strategy, which requiresMaking Business team a crucial stakeholder

Expansion of Enterprise IT Architecture, leading toHighly interoperable systems instead of another siloAccelerated growth and demand for faster dev turnaround time6@csubhamoy

5 steps to Enterprise Mobility (if you are running short of time)Find the sponsorBuild the overall strategyWork out TCO and CBAImplement & rolloutDrive Change Management

7@csubhamoyCOSTDevice capexApplication Dev capexApplication maintenance opexTesting capexInfra capexHelpdesk OpexSecurity capexISP opex


6 areas that a CIO/CTO/Head-Mobility should cover before embarking on Ent. Mobility8@csubhamoy


1. PriorityEnterprise IT Architecture is always getting updatedShould I start the Mobility initiative now or wait for things to stabilize a bit?9@csubhamoyGet started on Mobility before your competition

2. Target UserWho gets highest priority?Customer (B2C)Business (B2B)Employee (B2E)Are you still building B2C mobile apps for your Org?How many apps did you download in the last month in your smartphone?65% of US smartphone users downloaded ZERO apps in a month, as per a survey10@csubhamoyBuild a strategy specific to your Organizations business need

3. Device PlatformRugged device or Smart tabs?Android, iOS, Windows or All? Owned by Company or individual?11@csubhamoyDevice choice changes with business and country. Strategy built for USA may not work in India.

4. Application frameworkNative or HTML5 or Hybrid?MEAP or custom built?12To MEAP or not?Support 3 or more mobile applicationsSupport 3 or more mobile OSIntegrate with at least 3 back-end data sources

@csubhamoyKey deciding factor towards an Application framework choice would be End user profile, Features and Fitment into overall IT strategy and architecture.

5. SecuritySecurity is a multi-layered strategyDeviceData (in rest, in transit)Application development (example: SQL injection, hard coding of user id)Infrastructure13Enterprise Mobility and discarded smart devicesExperiment on 20 used Smartphones yielded personal data from wiped out phonesHow about Enterprise data?

@csubhamoySecurity is not for post-mortem its a must-have strategy for development

6. Sourcing14DevelopmentTestingTrainingHelpdeskKey Decision Factors:Variety of technologyKey skillsAvailability of talent poolBudgetSporadic or evenBuild vs. Buy@csubhamoyTo build a team internally or to get the best talents from multiple domains?

More: Integration with backend systemsStandalone Apps dont work in EnterpriseBuilding the bridge and interfaces every time is a challenge

Modern Architecture proposes Mobile Backend as a service (*Gartner)15Interface layerApp ServerDB ServerMobile AppApp ServerDB ServerWeb ServerMobilityCore System@csubhamoy

More: App management and distributionDo you plan to share the apps to public?Would you have a private app store?How do you manage versions and replace them?

Does App replacement causes data removal also?16@csubhamoy

More: UXUX is more important in Mobile than WebInvest in UX for better uptakeGood mix of UX & feature makes a Mobile app great17@csubhamoy

Conclusion: Critical Success Factors for Enterprise MobilityHaving the Big pictureSetting up the right technology architecture frameworkEmbedding Security in the development processUser ExperienceChange Management to make the rollouts successful18@csubhamoy

Thank YouPic courtesy: Lewis Pugh19Reach me at @csubhamoy on Twitter and