building #awesome relationships to maximise seo
TRANSCRIPT
Building #Awesome Relationships to Maximise
SEO
Paul Morris – Group Head of Digital & Social Media
www.searchmuse.com @searchmuse
The Co-operative Group
900+Funeral Homes
2,500+Food Stores
£9.4bnTurnover
70,000Staff Championing a better way
of doing business for you and
your communities.
www.co-operative.coop
An #Awesome Relationship Defined
An association between an
individual or company for
mutual benefit.
What’s key?
1. Reciprocity
2. Being connected
SEO Team
Bloggers
Influencers
Internal teamsAgencies
Partners
#Awesome Relationship Equation
Key Influence: The Trust Equation by
Maister, Green and Galford
Gaining trust and building a relationship• The hardest thing to do when you’re working with new people is to gain
their trust and build a solid relationship.
• The Trust Equation helps us here:
The qualities you have that make people believe in you
Be real - showcase your expertise
Credibility - Digital Media Forums
Gaining trust and building a relationship• The hardest thing to do when you’re working with new people is to gain
their trust and build a solid relationship.
• The Trust Equation helps us here:
• Make a routine – make an effort to sit with the internal team on a regular basis to help integrate. Involve other departments for ideation sessions. Consistency is key
• Be proactive – offer full solutions to challenges and host regular internal training
Reliability – Blogger Events
The ability to be relied upon for accuracy, honesty or achievement
Make a routine & be proactive
Gaining trust and building a relationship• The hardest thing to do when you’re working with new people is to gain
their trust and build a solid relationship.
• The Trust Equation helps us here:
Intimacy – Surprise and Delight
Make it personal – show your appreciation
Meet face to face – take it offline, don’t just communicate over email
Gaining trust and building a relationship• The hardest thing to do when you’re working with new people is to gain
their trust and build a solid relationship.
• The Trust Equation helps us here:
Self orientation – GBBO Baking Masterclass
Listen (actively) more than you talk
Give more than you receive
Gaining trust and building a relationship• The hardest thing to do when you’re working with new people is to gain
their trust and build a solid relationship.
• The Trust Equation helps us here:
Emotion – Always Look on the Bright Side of Life
32K Shares
International ReachUK, Ireland, Netherlands, Spain, Portugal, Argentina, Lithuania,
Turkey and more…
15 High Authority BacklinksBBC, Telegraph, This is Money, La
Vanguardia, El Pais…
• Provoke an emotional response
• Promote the unexpected
Funeral Music Chartsbit.ly/FuneralMusic2014
Be #Awesome Be real
Make people believe in
you
Be relied upon
Make it personal
Meet face to face
Listen more than you talkGive more than you
receive
Provoke an emotional response
Thank you