www.kairaymedia.com

www.kairaymedia.com

Building Your Facebook Fanpage

• Avatar and Header Images• Less than 20% text• Header image reflects brand values

(not just a Brand advertisement)• Call-to-action OK!

www.kairaymedia.com

Building Your Facebook Fanpage

• About Us• Short description vs Description

• 20 – 25 characters with URL• Graph Search

• Full Description• Include social links

• Timeline Chronology• Past events • Past milestones• Pre-dated posts

www.kairaymedia.com

Building Your Facebook Fanpage

• Apps• Customize Tab Image

• 114x74• Social Apps• Contests• Coupons / Offers

• Locations• Claim your pages• Encourage check-ins

• Vanity URL• Facebook.com/username• Only once, so be careful• Someone got your name?

• Appeal to Facebook• Up to 2 months

www.kairaymedia.com

How Facebook Works

• Edgerank (Affinity + Weight + Decay)

• Affinity • How connected you are to someone• Visit pages• Mutual friends• Connected actions• One-Way!

• Weight• The value of a users action• Comments > Likes• Photos > Links• Could be individually adjusted

• Decay• How long since posted

www.kairaymedia.com

Growing Your Fanpage

• Content Strategy is Key• Understand all update types

• Research• Photo > Link• Engaging

• Content Calendar• Trends

• Twitter, Google+, Reddit, etc• Analyze what works

• Improve Edgerank• Affinity = Get people to your fanpage• Weight = Get people engaging

www.kairaymedia.com

Growing Your Fanpage

• Improve Affinity• Drive people to fanpage from your site

• Modules• Content referencing fanpage• Contests / Giveaways

• Link to fanpage in updates• Encourage fans to Get Notifications

• Improve Weight• Engaging updates

• Questions• Fill in the blank• Photos

• Like / share• Quotes• Puzzles / Riddles / Trivia

• Know what is trending• Know your fan’s activity times

www.kairaymedia.com

Growing Your Fanpage

• Gearing up for campaign• Increase Egderank prior to important

campaigns• 2 to 3 days prior

• Outreach• Content Contributor / Manager

• Joining Groups• Relevant to your page

• Get Listed• Slow and long play, but valuable

• Ads• Boost Post

www.kairaymedia.com

• Maintain 1 post per day schedule• Use scheduling

• Watch overall stats for when to ‘boost posts’• Natural winners

• Monthly check on trends, tactics, and insights

• Adjust accordingly

• Track Facebook blogs and groups, for new features and changes

www.kairaymedia.com

• Fan Reach • Unique number of users reached by your content• Helps determine your Edgerank quality• Page Insights > Post Level Data (Export)

Metrics That Matter

www.kairaymedia.com

• Engagement Per Post• Number of people clicked anywhere in your post.• Determines your updates appeal • Insight Overview Dashboard > Page Posts

Metrics That Matter

www.kairaymedia.com

• People Talking About This• Number of people actually sharing, liking, or commenting. • Shows engagement of updates, potential Viral success• Insight Overview Dashboard > Page Posts

Metrics That Matter

www.kairaymedia.com

Resource / Reference Links

• https://www.facebook.com/help/257661877677443/• https://www.facebook.com/help/343548832389235/• https://www.facebook.com/help/contact/208282075858952• Apps collection - http://bitly.com/bundles/mendokusai/1

Thanks to Kristel Cuenta who helped me in putting this presentation together.

• http://facebook.com/wittykittymi • https://twitter.com/kristelcuenta• https://plus.google.com/116449026452748357950/posts

• http://www.searchenginejournal.com/6-interesting-facebook-tricks-you-might-not-know/63125/

Connect With Me…

Facebook.com/kairaymediaFacebook.com/brentcsutoras

Gplus.to/kairayGplus.to/brent

@kairaymedia@brentcsutoras

www.kairaymedia.com

www.kairaymedia.com