Building an Effective website

1. ContentHelps users obtain information on what services/products offered. Content will also assist with Search Engine Optimization.

2. Load TimeWith more and more information becoming readily available, the longer a person has to wait to get information, the quicker he/she will leave your site.

3. TagsProper tags help search engines organize and display your website when people are searching for you or your services/products.

4. Alt TextProvides extra information for images on your site which may not be visible to all. It also assists search engines to identify what an image is and if it is relevant to what a person is searching.

5. Responsive DesignEnsures your site renders on all devices appropriately providing consumers the best user experience based on the device they are using.

6. Easy NavigationImportant for users’ experience. If they can’t easily find what they are looking for, they will quickly leave and likely head to your competitor.

7. AnalyticsKnowing how your viewers are using your site is imperative. By identifying where they go and where they leave, you can adjust your site for greater success.

8. Social MediaMaximizes online exposure and integrates social media with your website. Lets viewers know where else they can find you and encourage them to engage with your brand.

9. Contact InfoBe accessible. Keep it easy for users to contact you if they need more information.

10.OwnershipEnsure you own your website and the content on it.

For more information: Cecilie Burlesoncburleson@westhawaiitoday.com