with Social Media

Building a Writer’s Platform

David Wood@prototypo

“Even the most successful writers need to invest large amounts of time and resources in promoting themselves.”

Page 93. Create Your Writer Platform

WRONG: “I am on Twitter and just love it.” CORRECT: “I have more than 10,000 followers on Twitter.”

Social Networks Used

14-17 18-34 35-54 Total

Facebook 63.7% 83.2% 74.1% 76.8%

YouTube 81.9% 77.6% 54.2% 66.4%

Twitter 31.0% 38.7% 28.3% 32.8%

Instagram 56.4% 37.2% 16.0% 28.5%

Google+ 24.6% 25.0% 20.4% 22.7%

LinkedIn 1.5% 15.9% 20.0% 16.6%

Snapchat 36.8% 21.2% 4.2% 14.2%

Tumblr 23.8% 15.6% 5.7% 11.5%

by age, July 2014, % of respondents in each group

Vine 11.1%, WhatsApp 6.8%, reddit 6.2%, Flickr 5.4%, Pinterest 1.5%Source: NuVoodoo press release, August 28, 2014

@DanCitizen

Dan’s Rules1. Have a theme 2. Post regularly (10-12x/day)

3. Use images & hashtags 4. Send 2/3 other people’s tweets 5. Follow to be followed

Twitter karma is “consistency & presence”. Find your tribe.

Rayne's Rules

1. Only follow people you want in your audience

2. Do not use tools to buy traffic! 3. Be respectful of your audience

Which One Attracts Clicks?

Optimal photo size: 440 x 220 pixels

Which One Attracts Clicks?

GetPrismatic.com

BufferApp.com

CrowdBooster.com

unfollowers.com

Find material to post

Schedule posts

Analyze your traffic

Track/manage followers

HootSuite.com Schedule posts

My Progress

Roughly doubled Twitter followers in two months

Established new blog dedicated to just my writing

Alignment of Web Properties

Lessons Learned

• My presence is reasonably good • I struggle with consistency

e.g. rapid follow-back, use of images

• Need to align my “tribe” with my writing • Should make better use of Twitter Lists

Following the rules should increase the speed of growth.

The process actually works.

SourcesFrom Papyrus to Pixels http://econ.st/1oXrd0s

Authorpreneurship http://econ.st/1CjFyws

2015 Guide to Literary Agents http://amzn.to/1Bpub2N

Twitter for Writers http://amzn.to/1FTFVkd