Building a UX Team in Higher Education

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<ul><li><p>BUILDING A UX TEAM IN HIGHER EDUCATION</p><p>A THREE-STEP GUIDE TO</p><p>By Jonathan Kochis </p><p>Adapted from a talk given at PSEWEB 2016</p></li><li><p>BUILDING A UX TEAM ISNT EASY, ESPECIALLY IN HIGHER EDUCATION.</p><p>LETS GET THIS OUT OF THE WAY:</p></li><li><p>BUT THERES HOPEAND IT STARTS HERE.</p></li><li><p>UNDERSTAND UXSTEP ONE</p></li><li><p>UNDERSTAND UXSTEP ONE</p><p>User experience is a feeling, an emotional outcome. Its not the </p><p>way something looks or what it does but the way something </p><p>makes us feel before, during, and after we use it.</p><p>UX is a team sport. Everyone in your organization should be </p><p>involved. The responsibility of delivering a great digital user </p><p>experience cant fall on one person, or even one department (see </p><p>the elusive UX unicorn on the following slide).</p><p>Great user experiences are valuable , usable , accessible , and </p><p>appealing.</p><p>Suggested reading: The UX Playbook for Colleges and Universities.</p><p></p></li><li><p>LETS GET THIS OUT OF THE WAY:</p></li><li><p>FIND (OR BECOME) A LEADER</p><p>STEP TWO</p></li><li><p>FIND (OR BECOME) A LEADER </p><p>STEP TWO</p><p>Sell UX. As a leader you need to be a UX advocate within your </p><p>organization. Do your research and present cases where design </p><p>and CX-focused organizations outperform their peers. You can </p><p>also discuss the cost of providing a bad user experience.</p><p>Build empathy. Start by scheduling and executing simple </p><p>usability tests on-site. Invite people to watch and share the </p><p>recordings. User exposure helps sell the value of UX and is </p><p>critical when building an understanding of your customers.</p><p>Set KPIs. Your (eventual) team needs to understand that what </p><p>theyre doing matters and how to tell if theyre work is making a </p><p>difference. As a leader your job is to help set these targets.</p><p>Suggested reading: The Benefits of User-Centred Design.</p><p></p></li><li><p>QUESTIONSQUESTIONSSTART WITH A GUILDSTEP THREE</p></li><li><p>START WITH A GUILD</p><p>STEP THREE</p><p>Teams can be expensive arent built overnight. There are likely </p><p>people in your organization already participating in UX activities. </p><p>Find them and discuss forming a UX guild.</p><p>A guild is an organized group of people who have joined together </p><p>because they share the same job or interest. You can set </p><p>standards and use the KPIs to help everyone move forward, even </p><p>if they work in different departments.</p><p>Grow together. Professional development should be part of your </p><p>guild standards. Attend conferences, watch recorded talks </p><p>together, and find mentors and colleagues in your community.</p><p>Suggested reading: Scaling Agile at Spotify (includes information on </p><p>guilds).</p><p></p></li><li><p>JONATHAN KOCHISFEEL FREE TO CONNECT!</p><p> </p><p>@jonathankochis </p><p> </p><p>mailto:jonathan@res.im</p></li></ul>