Building a UX Team in Higher Education

Download Building a UX Team in Higher Education

Post on 24-Jan-2017

375 views

Category:

Design

3 download

TRANSCRIPT

  • BUILDING A UX TEAM IN HIGHER EDUCATION

    A THREE-STEP GUIDE TO

    By Jonathan Kochis

    Adapted from a talk given at PSEWEB 2016

  • BUILDING A UX TEAM ISNT EASY, ESPECIALLY IN HIGHER EDUCATION.

    LETS GET THIS OUT OF THE WAY:

  • BUT THERES HOPEAND IT STARTS HERE.

  • UNDERSTAND UXSTEP ONE

  • UNDERSTAND UXSTEP ONE

    User experience is a feeling, an emotional outcome. Its not the

    way something looks or what it does but the way something

    makes us feel before, during, and after we use it.

    UX is a team sport. Everyone in your organization should be

    involved. The responsibility of delivering a great digital user

    experience cant fall on one person, or even one department (see

    the elusive UX unicorn on the following slide).

    Great user experiences are valuable , usable , accessible , and

    appealing.

    Suggested reading: The UX Playbook for Colleges and Universities.

    https://res.im/higher-education/

  • LETS GET THIS OUT OF THE WAY:

  • FIND (OR BECOME) A LEADER

    STEP TWO

  • FIND (OR BECOME) A LEADER

    STEP TWO

    Sell UX. As a leader you need to be a UX advocate within your

    organization. Do your research and present cases where design

    and CX-focused organizations outperform their peers. You can

    also discuss the cost of providing a bad user experience.

    Build empathy. Start by scheduling and executing simple

    usability tests on-site. Invite people to watch and share the

    recordings. User exposure helps sell the value of UX and is

    critical when building an understanding of your customers.

    Set KPIs. Your (eventual) team needs to understand that what

    theyre doing matters and how to tell if theyre work is making a

    difference. As a leader your job is to help set these targets.

    Suggested reading: The Benefits of User-Centred Design.

    https://www.usability.gov/what-and-why/benefits-of-ucd.html

  • QUESTIONSQUESTIONSSTART WITH A GUILDSTEP THREE

  • START WITH A GUILD

    STEP THREE

    Teams can be expensive arent built overnight. There are likely

    people in your organization already participating in UX activities.

    Find them and discuss forming a UX guild.

    A guild is an organized group of people who have joined together

    because they share the same job or interest. You can set

    standards and use the KPIs to help everyone move forward, even

    if they work in different departments.

    Grow together. Professional development should be part of your

    guild standards. Attend conferences, watch recorded talks

    together, and find mentors and colleagues in your community.

    Suggested reading: Scaling Agile at Spotify (includes information on

    guilds).

    https://dl.dropboxusercontent.com/u/1018963/Articles/SpotifyScaling.pdf

  • JONATHAN KOCHISFEEL FREE TO CONNECT!

    jonathan@res.im

    @jonathankochis

    http://res.im

    mailto:jonathan@res.imhttp://res.im

Recommended

View more >