Building a successful multichannel sales and marketing strategy

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Post on 22-Nov-2014

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Jon Rudoe, Sainsburys Director of Online, Digital & Cross-Channel recently spoke at the Internet Retailing Expo 2014 about building a successful multichannel sales and marketing strategy. I talked about our 1 billion online grocery business, how customer service is an important part of the growth of our online business, the power of Nectar data in multichannel retail and some our other initiatives from Click and Collect to eBooks and in store digital shopping.

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1. Building A Successful Multichannel Sales and Marketing Strategy Jon Rudoe, Director of Online, Digital & Cross-Channel, Sainsbury's 2. The world is Multichannel 3. Multichannel is very different by category 4. For Sainsburys, the world is very much Multichannel SAINSBURY'S ONLINE GROCERY SALES HIT 1B 5. For Sainsburys, the world is very much Multichannel TOTAL SALES UP 4.6% TO 25B 6. The rules of retail are very similar across different channels... 7. The rules of retail are very similar across different channels... 8. Use your core assets 9. Before investing in new ones 10. Understanding the Multichannel customer can be a challenge 11. Retailers need to think differently about cut through in the social media age 12. Innovation and experimentation is key 13. Innovation and experimentation is key Click & Collect eBooks by SainsburysMobile Scan & Go 14. Customers increasingly want seamless interaction between channels across multiple devices in multiple locations Web HomeStore 15. but 16. Who could have predicted the change from this (2005)... 17. to this (2013) 18. Building A Successful Multichannel Sales and Marketing Strategy Thank you