building a service-driven enterprise cloud

Building a Service-driven Enterprise Cloud

© Novell, Inc. All rights reserved.2

From a Big Box to a Big Cloud

Confidential

Cloud:Hardware moves off-site

Virtualization:Abstraction from the Hardware

x86:Standardized Hardware

Mainframe:Specialized Chips and Hardware


How Much Will CIOs Use the Cloud?

Source: Goldman Sachs IT Spending Survey

55% of CIOs will not use the cloud in 2010.

Only 21% will not use the cloud in 2012.

21-25%

16-20%

11-15%

6-10%

0-5%

0%

3%

10%

2%

23%

6%

26%

37%

17%

55%

21%

0% 10% 20% 30% 40% 50% 60%Percent of Respondents

In 2012In 2010

Perc

ent o

f Ent

erpr

ise

Com

pute

Wor

kloa

dsR

unni

ng in

the

Clo

ud

0%

0%


Growth of Virtualization

8% CAGR

11% CAGR22% CAGR

11% Overall CAGR

Source: IDC, 2009


Virtualization is Evolving

Confidential


It's All About Balance

Flexibility Control


Challenges In Today's Enterprise Data Centers

Slow service delivery– Bringing a new service to life involves multiple teams– Poor coordination can mean service delivery times of 90+ days

Lack of transparency– Poor visibility into the operations of business services makes it

hard to guarantee service levels and correctly interpret anomalies

Inflexibility– Vendor lock-in prevents you from leveraging best of breed tools

Too little automation– Expensive and error prone manual workflows can lead to

business service disruptions


The Cloud Journey


Workload

Application

Middleware

Operating System

Workload: The (New) IT Paradigm

A workload is an integrated stack of application, middleware, and operating system that accomplishes a computing task

A workload is portable and platform agnostic–it can run in physical, virtual or cloud computing environments

A workload or a collection of workloads makes up a business service, which is what the end user consumes


How Workloads Build a Business Service

Workloads Business Service

Example: SAP inventory report seen by user

Database workloadon physical hardware in legacy data center

Application servervirtualized in private cloud

Presentation and graphics server running in public cloud


Extending the Enterprise to the Cloud

BusinessServiceManagement

IT ServiceManagement

ExistingInternalCapacity

Internal Data Center

GOVERNANCE AND COMPLIANCE








VirtualizedInternalCapacity

Firewall


Internal Cloud (On-Premise)



Software asa Service

Platform asa Service

Infrastructureas a Service







VirtualizedInternalCapacity



NewExternalCapacity

Firewall

External Cloud (Off-Premise)Internal Cloud (On-Premise)


Can the Enterprise Move to the Cloud?

Enterprises already have the capital invested in existing data center space

Public clouds are external – security, protection, and auditing is difficult outside the boundaries of the enterprise


So … Move the Cloud to the Enterprise

Lower the barrier to entry for new services– Reduces delivery time– Fail fast– Simplify provisioning

Maximizes server resources– Reduce wasted computing infrastructure– Balance workload demand with resource supply– Smart growth of infrastructure

Improves Flexibility– The free movement of resources promotes

effective utilization– Provides for more continual improvement processes

Benefits:


The Players

Applications

KellyBusiness Service Manager

NetworkStorage

JimInfrastructure Manager

Servers Business

RonBusiness Service Owner


Deploying a New Application(Traditional)

Initial Request

Sure, Not a problem!

I need a new server. –It’s got

to be good


Seconds Later…

She doesn’t need it

When am I going to get this server?

Deploying a New Application(Traditional)


Receive the Server

Place the Order

Negotiate the Bill

60 to 90 days or

more!

Provision the ServerThanks!Thanks!

Provisioning a New Server(Traditional)


Extremely fast0-90 minutes!

Cost information lostPoor financial visibilitySacrifices economic incentives

Virtual Provisioning

Thanks!Thanks!

BUT


I need…

I need…I need…

Every Silver Lining Has a Cloud

O-Oh!Who’s next?

I need…I need…

I need…I need…

I need…


Addressing the Challenges with Standardize Infrastructure Delivery• Return cost visibility to the system by delivering

standardized infrastructure components• Infrastructure specification + service-level agreement

– Account for the cost of providing the requested level of service– Clearly differentiate between service levels and server

capabilities by exposing cost– Provide an array of different options via catalog

• Tiered standard components and SLA’s made available to the business with visible cost structure

– Simplify planning on both sides of the transaction


$$$Who’s next?

Control Sprawl by Exposing Cost

I need…

I need…I need…

I need…I need…

I need…I need…

I need…


Novell Cloud Manager

Novell Cloud Manager creates and manages a cloud environment that delivers on the promise of utility computing by provisioning workloads on demand in a secure and compliant manner.


Criteria for Assessing Cloud Management Solutions

Does it …1. Speed up, simplify and make the process to

deploy a new business service more efficient?2. Allow you to create standard configurations

based on business requirements3. Control who gets access to what and how much4. Provide visibility into current capacity and future

capacity needs5. Support existing and future infrastructure6. Give application owners a business service view

of their applications


Speed up, simplify and make the process todeploy a new business service more efficient?

Create Efficiency

Jim Infrastructure Manager

Automation Self-service

Kelly Business Service Manager


Who Gets What

KellyJim Susan

Apache1

IIS

SLES


Create Standard Configurations

Allow you to create standard configurationsbased on business requirements

Flexible Repository

PublishOfferings

CustomizeDeployments


Manage Capacity

Provide visibility into current capacity andfuture capacity needs

Control current capacity with financial incentives

Build a pipeline of future needs to get visibility


Support for existing and future infrastructureDealing with heterogeneous environmentsExpanding to infrastructure not under control

Cloud Service Cloud Service

Heterogeneous Infrastructure Support


Business Service View of an Application Giving application owners a business service view of their applications

Kelly Business Service Manager

Provide Transparency Communicate Value

Ron Business Service Owner

Novell® Cloud ManagerHow It Works


WorkloadRepository

Business Service

DescriptorBusinessService

WorkloadDefinition

WorkloadDefinitionWorkload

Configuration

WorkloadInstance

WorkloadInstanceWorkloadInstance

WorkloadTemplate

WorkloadTemplateWorkloadTemplate

lives in is part of is part of

picks and customizes

workload template

generatesCreates workload templates

I want a web shop with a serviceguarantee for 100 concurrent users

I'm sick and tired of installing and configuring web shops

Christmas is coming up, we're going to have lots of customerssends an email

WorkloadCatalog

publishes

configure clone

Kelly Business Service Manager Ron Business Service Owner

Jim Infrastructure Manager

Self-Service ProvisioningExample


Chargeback

Orchestrate

Resource Connectors

Dashboards

Workload Repository

Novell®

CloudManager

Resource Connectors

LOB Owner/IT Executive

App OwnerLOB Executive

NetworkOwner

ServerOwner

StorageOwner

Internal External

Architecture Overview

The Cloud

Finance/Accounting


Key Features

Standardize IT Service Offerings– IT can quickly and easily build standard components to

offer the business/customers– Define workloads, SLAs, and pricing once, then mix and

match

On-Demand Self-Service Provisioning– IT service catalog presented to users through a web 2.0

interface– Users can select and price infrastructure services, submit

costs for approval, and have the workload provisioned in minutes, not days (or weeks)


Key Features

Manage the process and the infrastructure from a single interface

– Automate workflows between infrastructure, application, and management teams

– Provision, start, stop, clone, destroy and monitor the workloads in your private cloud

Create a private cloud across mixed hypervisorsIntegrate with:

– IAM products for identity and access control– BSM for advanced visualization/dashboards


Intelligent Management: Architecture

Novell Access Manager

Novell Cloud Manager

IDM

PlateSpin Orchestrate

VMware Hyper-VXen/KVMBSM

BSCMBSLM

Recon

PMMigrate

Iaas Domain

Business Service Definition & Ordering / Change Management / Service Level Views / Reports

Studio

Enterprise Service BusSentinel

VM Host(s)VM Host(s) DSL

Work-flow Rules

ZCMZAMZPM

LANSAN

CIs Events

PUM

Process Catalog

Rules

Service Catalog

Designer

Product Tour


Advantages For Infrastructure Managers

• Reduce rework by creating service templates for common workload types

• Control resource usage by specifying user and workload policies

• Track resource utilization to control expense• Automatically choose the required location for each

workload in order to achieve service level targets


Advantages For Business Service Managers

• Simplified creation of business services

• Automatically translate application-specific requirements to workload configurations

• Align and adjust service level targets with real demand

• Reserve resource for business services by calendar or in response to changing demands


AdvantagesFor Business Service Owners

• Get access to needed business services quicker

• Reduce the cost of providing new business services by streamlining processes

• Increase IT efficiency, transparency

• Recognize IT “value”

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General DisclaimerThis document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.

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