building a relationship with your list

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Welcome to “Relationship Marketing With E-mails”! In this book, you learn all about one of the best ways to build your Internet marketing business – which is through E-mail marketing. But before we dive in, let’s take a look why E-mail marketing is so effective in the Internet marketing industry. • E-mail marketing is one of the fastest ways to leverage on the Internet. Because all you do is compose an E-mail, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly! • E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort! • E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things). • E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend). • You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail. • E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer. In the next few chapters, you will learn the techniques on how to build stronger bonds, instill stronger credibility and increase your opt-in list response with relative ease… all with E-mail marketing!

TRANSCRIPT

Page 1: Building a Relationship With Your List
Page 2: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 2 | P a g e

The Publisher has strived to be as accurate and complete as possible

in the creation of this report, notwithstanding the fact that he does

not warrant or represent at any time that the contents within are

accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in

this publication, the Publisher assumes no responsibility for errors,

omissions, or contrary interpretation of the subject matter herein.

Any perceived slights of specific persons, peoples, or organizations

are unintentional.

In practical advice books, like anything else in life, there are no

guarantees of income made. Readers are cautioned to reply on their

own judgment about their individual circumstances to act

accordingly.

This book is not intended for use as a source of legal, business,

accounting or financial advice. All readers are advised to seek services

of competent professionals in legal, business, accounting, and finance

field.

You are encouraged to print this book for easy reading.

Page 3: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 3 | P a g e

LEGAL NOTICE .................................................................................................. 2

TABLE OF CONTENTS ...................................................................................... 3

You’ve Got Mail! ............................................................................................... 5

Developing the Competitive Edge .................................................................... 8

Tips On Building Rapport With Your Subscriber ............................................... 9

Establish Yourself as an Authority .................................................................. 11

Use E-courses To Build Credibility over Time ................................................ 12

Crafting an Excellent Squeeze Page .............................................................. 14

Install Viral Friend Generator ......................................................................... 15

What You Must Avoid At All Costs ................................................................. 17

The Speed of Trust ........................................................................................ 19

Good Luck With Your List Building! ................................................................ 19

Page 4: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 4 | P a g e

Page 5: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 5 | P a g e

Welcome to “Relationship Marketing With E-mails”!

In this book, you learn all about one of the best ways to build your

Internet marketing business – which is through E-mail marketing.

But before we dive in, let’s take a look why E-mail marketing is so

effective in the Internet marketing industry.

E-mail marketing is one of the fastest ways to leverage

on the Internet. Because all you do is compose an E-mail,

customize it to suit the reader (their first name or last name),

and click the broadcast button to reach thousands of people

instantly!

Page 6: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 6 | P a g e

E-mail marketing is highly scalable. Unlike an ‘offline’

business where the more customers you have, the busier you

are, in E-mail marketing, it is much easier because regardless of

the size of your mailing list, whether it is 100 or 10,000, all you

need to do is click broadcast and everyone on the list gets

notified – all for the same effort!

E-mail marketing is highly targeted. One of the reasons

why E-mail marketing is highly effective at getting sales is

because the recipient of the E-mail gets a kind of ‘in your face’

promotion. You are marketing directly to the customer through

their PERSONAL mailbox. Not only will you grab their

attention firmly, they will tend to respond with the right buyers

mindset because they are marketed to directly (unlike other

advertising where the buyer might not be in the frame of mind

to buy things).

E-mail marketing is personal. Autoresponders allow you to

customize the E-mail in such a way that it allows you to connect

with the subscriber individually. The more personalized your E-

mail, the better the result (treat it as though you are writing to

your best friend).

You can automate many tasks with your

autoresponder. For every new opt-in subscriber, you can

time your E-mails for you build a relationship with every new

opt-in subscriber – what to send to them, when to send it to

them and the frequency between each E-mail.

E-mail marketing acts as a good pre-sell. You might not

be able to cram a sales letter into your E-mail, but at least you

Page 7: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 7 | P a g e

can pre-sell your subscriber and lead them to your blog, sales

letter or website to check out what you have to offer and set

them in the right frame of mind before they evaluate what you

have to offer.

In the next few chapters, you will learn the techniques on

how to build stronger bonds, instill stronger credibility and

increase your opt-in list response with relative ease… all

with E-mail marketing!

Page 8: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 8 | P a g e

One of the most important things you must do to achieve success

online is to build a solid relationship with your subscriber.

Building a relationship is important because it can make the

difference between making a sale and losing it to your competitor.

Page 9: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 9 | P a g e

You see, just like in real life, if I had to choose between a friend who

provides a service like car repair and a stranger who offered the same

price, I choose my friend in less than a heartbeat.

Why? Because I’d rather give HIM my business compared to another

stranger.

E-mail marketing can be quite competitive at times. Therefore, when

two marketers are promoting the same product, having a strong

rapport with your subscribers will give you a competitive edge.

Take for example:

During a massive launch online where high ticket items are being sold

and tons of marketers everywhere are sending E-mails to their

subscribers, most marketers would be offering bonuses to ‘bribe’ their

customers to buy through their affiliate link.

Sometimes, three or more would be pitching the same offer with

similar value. So the question you should be asking yourself is if you

were in the shoes of your subscriber, why should your subscriber buy

from YOU instead of other marketers?

Once again, if you have built a strong relationship with your

subscriber, they will be on your side – especially if you are trying to

win an affiliate contest.

Page 10: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 10 | P a g e

One of the best ways to build relationships with your subscriber is to

strengthen the rapport between you and your customer.

Here are a few ways to achieve that:

Keep in touch with your mailing list often. Don’t mail

them only when you need to promote a product.

Ask about their needs and concerns. Use questionnaires

and get them involved. Ask them what they want you to provide

for them to help them with their Internet marketing business.

Send them gifts sometimes. It could be in the form of free

reports, blog templates, graphics or even free membership

access!

Be personal. Let them see your human side or your personal

life. It sure beats dry, stale E-mails that talk about product

launches all day.

Be educational. When you impart something of value to your

subscribers, they will see you as a teacher and listen to what you

say. This will come in handy when you want them to ‘listen’ to

you and buy whatever you are selling.

Page 11: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 11 | P a g e

When you take a look at the average Joe on the street, you may think

that there is nothing special about them – until they step up on a

podium and start talking about a subject with an air of authority

surrounding them.

If you want to succeed at Internet marketing, you must be able to

instill stronger credibility to your subscribers by establishing yourself

as an authority on your niche market.

For example: when you are talking about making money through

product launches, you must let your subscribers know about your

credibility either before or after they opt-in to your mailing list.

Page 12: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 12 | P a g e

Here are a few tips on establishing your credibility:

Talk about your experiences online and offline. If you’ve

run an offline business before, use it to establish your credibility

as a business builder. If you’ve been in sales and marketing

before, use it to establish your credibility as a copywriter.

Show them screen shots of how much money you’ve

made online (or checks you’ve earned). If you don’t have

any of these, use photos of well-known marketers you’ve taken

pictures with (e.g. look, here is my picture taken with Mike

Filsaime)

Let others tell the story. It would be better to let others sing

your praises – especially in the form of testimonials.

People may not be impressed at the first glance. Sometimes, it takes a

few E-mails for people to recognize your capabilities.

One of the ways you can build your credibility over time is to write an

E-course or a newsletter that will be sent to your subscriber’s E-mail

over a period of days or weeks. It must be something educational –

something that will establish you as an expert on the subject.

You can configure your autoresponder to send an E-course once

everyday, every two days or a weekly newsletter. So long as the

subscriber reads your educational material over a period of time, you

Page 13: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 13 | P a g e

can slowly work your way into the heart of your subscriber and stamp

a firm impression in their minds.

Page 14: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 14 | P a g e

If you want to increase your opt-in rates, here are a few principles you

must apply to your squeeze page:

Use compelling arrows to inspire visitors to take action. Believe

me, graphics and aesthetics make all the difference!

Craft a compelling E-cover for the special report or E-book you

are giving away. If you are giving away an audio Interview, you

can show a picture that displays an audio CD or DVD to

increase the perceived value of the product people are

downloading in exchange for their E-mail address.

Use a powerful headline to grab people’s attention.

Use checkboxes to inspire people to get involved with the

benefits of your free product.

Remember to add a disclaimer below the opt-in box to assure

people that they are not getting spammed or that their E-mail

address will not be used for unscrupulous purposes.

Page 15: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 15 | P a g e

Viral friend generator by Mike Filsaime is an excellent script that you

can use to dramatically increase your opt-in rates.

What it does is that it lets subscribers generate subscribers FOR YOU.

Here is an example of how it works:

You key in your name and E-mail address. Later on, you type in at

least 3 friends’ name and E-mail addresses in exchange for a free gift.

Page 16: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 16 | P a g e

This is a “tell-a-friend” script. The friends will receive an E-mail that

is sent directly from the referring subscriber to their friends on a one-

on-one basis.

There is also a security check box at the bottom where you have to

enter a few letters or numbers to fight spam and ensure that the

people referring the friends are HUMANS (after all, computers can’t

read graphical images).

Imagine if one opt-in subscriber refers at least 3 friends, and these 3

friends each refer 3, and so on.

If you get at least 2 subscribers a day and each of those 2

bring in another 2, imagine how many subscribers you will

get after 30 days?

I’ll let you do the math!

Page 17: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 17 | P a g e

If you want to build a solid relationship through E-mails, you must be

very careful NOT to commit these E-mail marketing ‘sins’:

Spamming! Never, ever ‘spam’ your mailing list. Even though

they have given you permission to E-mail them, that doesn’t

mean that you can send them E-mails and sales pitches on a

daily basis. Learn to send E-mails at strategic intervals.

Mailing them only when you are selling something. No

one wants to be on your list if all you ever do is sell, sell, sell!

Page 18: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 18 | P a g e

The reason people join your mailing list is because they want

something of value for being on your list. If they fail to see your

value, they will unsubscribe even faster than you can say, “opt-

out”!

Rushing your Emails. When you are doing a promotion, one

of the biggest mistakes you can make is that you rush your E-

mails to the point that the mistakes are spotted by most of your

subscribers. Having too many mistakes in your E-mail will

make you look unprofessional. It is quite embarrassing when

you spell a person’s name wrongly (the word {first_name}

appears instead of the subscriber’s real name) or worse…

screwing up your affiliate links!

Not mailing your list for a long time. The opposite of

spamming. If you don’t keep in touch with your subscribers for

a long time, they will tend to forget who you are. And that will

severely damage the relationship between you and your

subscriber.

Not relating to your subscribers. When every new product

launches, there is a tendency to mail your subscribers all the

time while forgetting that the product doesn’t relate to the

subscribers at all. You don’t want to sell cat food to people who

don’t own a pet!

Page 19: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 19 | P a g e

In a nutshell, building relationships through E-mail marketing is all

about trust. The more a person trusts you, the easier it is go get them

to do what you want them to do.

It may take a long time to build trust but remember that

trust can be shattered overnight.

Always put yourself in the shoes of your subscriber and give them as

much value as possible and you can be sure E-mail your way to

victory!

Page 20: Building a Relationship With Your List

©2013. Logan Wenger & KedgeMedia.com 20 | P a g e

To Your Success,

Logan Wenger

http://kedgemedia.com