Building Your Product’s Personality

Emma Butin

1 .Choosing one persona

• And making it extreme

2 .Shaping your persona to give its first value

Types of immediate value

• knowledge

Types of immediate value

• Saving money

Types of immediate value

• Saving Time

Types of immediate value

• Entertainment

Types of immediate value

• Getting to know other people

Types of immediate value

• A cure for curiosity

Types of immediate value

• Emotional positive feedback

Types of immediate value

• Immediate attention

Types of immediate value

• Arranging in order

Types of immediate value

• Teaching stuff

Types of immediate value

• In a step-by-step manner

Find the value

• DNS Story

3 .Develop it to create

Through Infrastructure

Ripples in FB

Through communication

A lot of loving creates Admiration

And finally, make sure there is no fear of rejection

Examples

• Pinterest

Twttr

• 1. Choose your personality• 2. Give it a valuable name• 3. Develop it so it creates Love