BUILDING A MOBILE ENTERPRISE

As mobility continues to grow in importance, how can you get the most out of it?

DRAWING BATTLE LINESA virtual battle is under way for consumer and enterprise supremacy.

IT departments and key decision makers are hedging their bets on the best tactics to approach this changing environment, and it’s all taking place in the 3rd Platform.

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THE 3RD PLATFORMThe 3rd Platform is rapidly transforming the role IT plays in business.

It is centered on four driving forces:

By 2020, almost 50% of IT spending – and over 100% of IT growth – will be driven by the 3rd Platform.1

1 International Data Corporation, “IDC Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform”

BIG DATA CLOUD

SOCIAL MOBILE

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MOBILITY AND THE 3RD PLATFORMSociety has shifted greatly in just the last decade. We went from operating on desktops to having devices in our hands that connect us to the world in a moment’s notice.

The desire for that convenience and freedom has spread to the workplace, with a “bring your own device” culture taking shape. This consumerization of IT is affecting all industries, leaving IT scrambling to develop a strategy to control it.

Is your solution making the most out of mobility for your consumers and employees?

In 2014, smartphones and tablets are set to outsell PCs by about 2.5:1.2

84% of adults say they always keep their mobile device within 10 feet of them. The average adult looks at their phone 150 times a day.3

2 International Data Corporation, “IDC Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform”3 Forrester Research

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THE NEW AGE OF APPSAs more investment is made in the 3rd Platform, the way we plan and develop apps to manage data will change.

IDC predicts that the data-centric IT marketplace will lead to an era of “disposable” enterprise applications, with apps becoming replaceable in a matter of months or years rather than decades.

You need stability in this rapidly changing environment. A solution that offers visibility into real-time application performance metrics along with a broad portfolio of applications with quarterly release cycles will enable you to continue to drive innovation and agility in your business.

4 International Data Corporation, “IDC Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform”5 Ibid

In 2014, cloud spending will grow 25%, reaching over $100 billion.4

A tenfold explosion of new cloud apps will fuel the growth of the 3rd Platform for the next decade and beyond.5

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JOIN THE CONVERSATIONThe idea of a “social application” as a new concept is no more.

Every application will soon be expected to offer both employees and consumers a shared relationship via mobile, be it directly or through social media interaction.

Are social technologies integrated into your applications? If not, you may miss out on a growing customer base.

By 2017, 80% of Fortune 500 companies will run and participate in an active customer community.6

6 International Data Corporation, “IDC Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform”

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CONSTANT MOTIONIT’s role is changing. No longer are you simply a service provider; you are a strategic enabler charged with helping the company move forward.

A tall task, right? Not if you have a trusted technology partner who can help you navigate the changing IT landscape.

The 3rd Platform will redefine 90% of IT’s roles over the next three to five years.7

7 International Data Corporation, “IDC Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform”

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Read the IDC white paper, “IDC Predictions 2014: Battles for Dominance – and Survival – on the 3rd Platform.”

DISCOVER THE ADVANTAGES MOBILITY CAN BRING TO YOUR ENTERPRISE AND GET A BETTER LOOK AT WHAT’S TO COME.

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