building a great lean ux team - flowcon - 30min v3 w. video links

41
IBM Design IBM Design IBM Design Building a great Lean UX Team Design Principal and Manager, Watson Group Ariadna Font Llitjós, PhD @quicola #leanux #designthinking @ibmdesign

Upload: dinhkiet

Post on 13-Feb-2017

219 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

IBM DesignIBM DesignIBM Design

Building a great Lean UX Team

Design Principal and Manager, Watson Group !

Ariadna Font Llitjós, PhD

@quicola #leanux #designthinking @ibmdesign

Page 2: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

Catalonia’s popular tradition: Castells (human tower)

Page 3: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

Castellers

!

bit.ly/W9w8D0

Page 4: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Embracing failure

4

bit.ly/1lHgTOb

Page 5: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

!

1. Cross-functional team - Agile

2. User-centric design and development - UX

3. Just-in-time (minimize waste) - Lean

4. Maximize learning - Agile, Lean startup, UX

5. Validate and iterate - Agile, Lean startup, UX

Lean UX Team

Page 6: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

What does it take to build a great Lean UX team?

6

Page 7: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

1. A leader with a clear and strong Lean UX team vision  

7

Great Lean UX team’s secret sauce

Page 8: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

1. A leader with a clear and strong Lean UX team vision

2. T-shaped designers and developers

8

Great Lean UX team’s secret sauce

Page 9: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

1. A leader with a clear and strong Lean UX team vision

2. T-shaped designers and developers

3. The right corporate culture and team core values

9

Great Lean UX team’s secret sauce

Page 10: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

1

Page 11: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Form follows function… or does it?

Form = team (organizational) structure

!

Function = primary goal, reason of existence

11

Page 12: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon 12

Form B - Tower

Design Dev QA Doc Design Dev

QA

Doc

Form = team (organizational) structure

Form A - Independent functions (silos)

Page 13: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Function A - Independent goals Function B - Focus on user delight

13

Ou

tco

me

s

Design

Dev

QA

Doc

Design

Dev

QA

Doc

User delight

Function = primary goal, reason of existence

Page 14: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Real world example

14

User delight Release 1

Page 15: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Real world example

15

User delight

User delight Release 1

Release 2

Page 16: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Outcome follows form (instead of function)

16

User delight

User delight Release 1

Release 2

Page 17: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Lean UX team’s secret ingredient #1

A single leader with a clear vision and understanding of what a Lean UX team is and how it operates

17

Page 18: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

2

Page 19: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon 19

T-shaped designers and developers who fit in

Page 20: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

T-shape professionals

20

BROAD

DE

EP

Page 21: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon 21

BROAD

DE

EP

BROAD

DE

EP

Design

Dev

QA

Doc

Design

Dev

QA

Doc

User delight

What are we emphasizing when we state team’s goal as disjoint vs joint?

Page 22: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Specialized Skills

• Design • user research

• user experience

• interaction design

• visual design

• Development • front-end

• application

• back-end

• QA • UI and UX tester

• application tester

• backend tester

22

Page 23: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Productive skill overlap (great for pairing + directions to grow professionally)

- Design - User research & user experience

- ux & ix

- interaction design & visual design

- Design - Dev - Visual design & front-end dev (esp. CSS, also html, javascript)

- User experience & front-end and application development

- User experience & application and backend development

- Development - front-end & application

- application & back-end

- QA - UI/UX tester & UX/UI designer

- UI/UX tester & visual designer

- Application tester & front-end /application dev

- Backend tester & application/backend dev

23

Page 24: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

T-shaped designers, developers and testers

that complement each other and fit in

24

Lean UX team’s secret ingredient #2

Page 25: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

3

Page 26: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

Culture and Values

Page 27: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Team Core Values

• Open and honest communication - radical collaboration

• Passion - quality, focus on the user

• Balance - design and code quality vs speed, work-life balance

• Continuous improvement

• Just-in-time (start low-res and iterate; minimize waste)

• Design Thinking - user-centric methods to innovate

27

Page 28: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowConIBM Design :: IBM Confidential :: ©2013 IBM Corporation

Corporate Strategy

IBM Design Thinking is a framework for delivering great user experiences

to our clients.

Page 29: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowConIBM Design :: IBM Confidential :: ©2013 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation

This is not a user experience

Page 30: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

This is a user experience

Page 31: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

IBM Design Thinking = Cross-functional collaboration to innovate

Viability Product

Management

Desirability Design

Feasibility Engineering

Page 32: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

Hiring new team members

Page 33: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Maximum overlap to foster alignment

33

Page 34: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Thoughtful diversity to foster both collaboration and creativity

34

Page 35: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

How can you influence team culture?

• Hiring T-shape developers that complement each other (Lean UX lead & team)

• Training and coaching (Lean UX lead)

• Orchestrating work to allow team members to both shine and learn from each other (Lean UX lead)

• Team building activities (team & Lean UX lead)

35

Page 36: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

What happens when there isn’t a set of core values shared by the team and/or the right

corporate culture?

Page 37: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

When Culture and shared values are lacking…

@quicola #leanux #FlowCon

Page 38: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

3 key ingredients for a Great Lean UX Team

1. A leader with a clear and strong Lean UX team vision

2. Team of T-shaped professionals

3. The right culture and core values

38

Page 39: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Feeling after a Release!

39

Page 40: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

@quicola #leanux #FlowCon

Including our users…

40

Page 41: Building a Great Lean UX Team - FlowCon - 30min v3 w. video links

Thanks!

@quicola

!

#leanux

#designthinking @ibmdesign