building a cns-asu communications strategy
DESCRIPTION
A presentation given to the 2013 Board of Visitors Meeting for CNS-ASU.TRANSCRIPT
1
(Building a) CNS-ASUCommunications Strategy
Daniel Hooker, MLIS
Communications Program Coordinator
2
Introductions
3
Agenda
Introductions
Communications Tools
Strategic Framework Past
Present
Future
Discussion
5
Tools
Multimedia
• Video library
• Event photos
6
Tools
Social media and other methods of engagement
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Strategic Framework for CNS-ASU Communications
Past
Present
Future
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PastHow can we ensure that CNS-ASU activities are properly archived for posterity?
How can we make past activity easy to find and clearly demonstrate lessons learned?
How can we make use of summarized past activity to inform present/future work?
Some ideas:
• Video library• Other multimedia• Research description
pages• Package of web
materials (“microsite”)
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PresentHow can we most effectively promote and profile our ongoing activity?
How can we ensure that the wide variety of CNS activity is represented clearly and in a timely manner?
What types of activity have priority for communications?
Some ideas:
• CNS-ASU News (press releases, blog posts)
• Events Calendar• Social media
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FutureWhat are the best achievements to highlight in order to secure additional funding for CNS activities?
How can we use communications to establish a legacy for CNS?
Some ideas:
• Educational achievements (scholars/alumni)
• CNS-ASU Library (publication list)
• Activity timeline• Combination of
everything?• Other…?
11
Discussion
1. Key Messages: What are the core concepts of CNS-ASU work? What should be emphasized?
2. Audiences: Who are we talking to primarily? Secondarily?
3. Activities: Should we prioritize outreach or messaging?
4. Tools: are these the right ones? Are there others? Are there novel ways to adapt them?
5. Timeline: Where are we as a Center? Is it time to establish a legacy, or is that premature?