building a career site that attracts candidates
DESCRIPTION
View all Bright webinars: http://www.bright.com/recruiter/webinars A good career site should be at the center of any good recruitment program - your prospective candidates will want to find out more about your company and your career opportunities and, if they like what they see, convert into candidates and hires.TRANSCRIPT
Secrets from a Marketing Geek:Building a Career Site that Attracts Candidates Join the conversation on Twitter: #BRwebinar
Your site should answer:
Your site should answer:Why Should I Work for You?
Your site should answer:Why Should I Work for You?
• Why should I choose your company over your competitors?
• Why do your current employees like working there?
• What’s in it for me?
Traffic Conversions
Visitors
Engaged Visitors
Applicants
Hires
Pick a Platform
What Makes YOU different?
Testimonials
Awards
If you’re on this list, make
sure your candidates
know it!
Info about your Team Members
Jobs
Candidate Nurturing
• Job alerts• Newsletter• Social Media• Talent Community
Blog
SEO
SEO - Keywords
Notice the difference in estimated search queries
SEO – Page Title and Meta Info
Page Title
Meta Description
SEO – Link Building
Link text (anchor text) tells search engines what the page you’re linking to is about
What Next?
• Make it accessible• Link to it everywhere• Get Social!• Make sure you’re mobile friendly• Analyze and Optimize
Secrets of a Marketing Geek webinar series
• Utilizing Recruitment Advertising to Expand your Reach and Get Better Candidates
• Get Social to Get More Candidates• Candidate Sourcing Dos and Don'ts• Maximize your Talent Pipeline with Nurturing• Taking Employee Retention to a New Level
Free Trial
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